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Lpl Financial Stock Price, News & Analysis

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Welcome to our dedicated page for Lpl Financial news (Ticker: LPLA), a resource for investors and traders seeking the latest updates and insights on Lpl Financial stock.

LPL Financial Holdings Inc. (Nasdaq: LPLA) is a wealth management and investment advice company that operates in the financial advisor–mediated marketplace. Through LPL Financial LLC and related entities, the firm supports tens of thousands of financial advisors and the wealth management programs of numerous financial institutions, servicing and custodying brokerage and advisory assets for millions of Americans.

This news page highlights LPLA-related developments, reflecting how the company grows and manages its platform. Readers can find coverage of advisor teams and firms choosing to join LPL’s broker-dealer and Registered Investment Advisor platform or its employee advisor channel, including practices such as Oak Bridge Financial, Rand, Williams & Associates and Forest Lake Wealth Partners. These stories illustrate why advisors transition to LPL, often citing autonomy, technology capabilities, operational flexibility and support.

News items also include leadership and governance updates, such as appointments of senior executives in areas like supervision, service, legal and corporate strategy, as well as the election of independent directors to the board. In addition, LPL issues releases on its earnings release schedule, monthly activity metrics and research publications like the firm’s 2026 Outlook, which provides a data-driven view of the economic and market environment.

Investors, advisors and other interested readers can use this page to follow recurring themes in LPL’s news flow, including advisor recruitment, corporate strategy, board composition, regulatory and legal leadership, and platform growth indicators. By reviewing these updates over time, users gain insight into how LPL manages its wealth management platform and supports the advisors and institutions that rely on its services.

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LPL Financial (NASDAQ: LPLA) has announced that financial advisor Mai Park has joined their employee advisor channel, Linsco by LPL Financial, partnering with Pence Wealth Management to launch Mai Park Capital. Park, who transitions from Merrill Lynch, brings approximately $330 million in advisory, brokerage and retirement plan assets under management.

Based in Newport Beach, California, Park has over 20 years of industry experience, specializing in estate planning, investment management, retirement planning, tax planning, and wealth management. The move to LPL's Linsco model provides Park with independence in client relationship management while accessing LPL's integrated wealth management platform and business resources.

LPL Financial currently supports over 29,000 financial advisors and approximately 1,200 financial institutions, managing about $1.8 trillion in brokerage and advisory assets for approximately 7 million Americans.

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LPL Financial (LPLA) has announced that financial advisor Colin Beamish, CFP®, has joined their employee advisor channel, Linsco by LPL Financial, to launch Beamish Wealth Management. Beamish, who previously served at City National Securities (RBC subsidiary), brings approximately $445 million in advisory, brokerage and retirement plan assets to LPL.

With over 19 years of industry experience, Beamish chose LPL's Linsco model for its enhanced technology, greater autonomy, and integrated wealth management platform. The Linsco model provides advisors with independence while offering support through branch management, marketing consultants, and business resources.

LPL Financial currently supports over 29,000 financial advisors and approximately 1,200 financial institutions, managing about $1.8 trillion in brokerage and advisory assets for approximately 7 million Americans.

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LPL Financial (LPLA) reported its April 2025 activity, showing total advisory and brokerage assets of $1.79 trillion, a 0.4% decrease from March 2025. The company achieved $6.1 billion in total organic net new assets, representing a 4.1% annualized growth rate. This included $0.1 billion from Wintrust onboarding and $0.2 billion off-boarding from misaligned large OSJs. Total client cash balances decreased by $1.3 billion to $51.8 billion. Net buying activity was strong at $10.4 billion. Advisory assets reached $978.6 billion (up 26.2% Y/Y) while brokerage assets were $809.4 billion (up 27.0% Y/Y). The company demonstrated continued growth with net brokerage to advisory conversions of $1.7 billion.
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LPL Financial (NASDAQ: LPLA) announced that Beacon Financial has joined its broker-dealer, RIA, and custodial platforms, partnering with Momentum Wealth Partners. The Toledo-based Beacon Financial team, led by CEO Greg Kopan, transitions from Cetera with approximately $850 million in assets and 10 advisors.

Key factors in choosing LPL included its strategic succession planning team, integrated technology with single sign-on capabilities, and significant investment in cybersecurity (over $500 million last year). The multi-generational practice serves business owners, professionals, and retirees, focusing on personalized financial planning.

LPL Financial currently supports nearly 29,000 financial advisors and approximately 1,200 financial institutions, managing about $1.8 trillion in brokerage and advisory assets for approximately 7 million Americans.

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LPL Financial (NASDAQ: LPLA) announced that CEO Rich Steinmeier will present at the Bernstein Strategic Decisions Conference on May 28 at 8 a.m. ET. The presentation will be available via live audio webcast at investor.lpl.com, with a replay option available afterward.

LPL Financial is one of the fastest-growing wealth management firms in the U.S., supporting over 29,000 financial advisors and approximately 1,200 financial institutions. The company services and maintains custody of about $1.8 trillion in brokerage and advisory assets for approximately 7 million Americans. LPL provides various advisor affiliation models, investment solutions, fintech tools, and practice management services.

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LPL Financial (LPLA) has announced two key executive appointments to strengthen its wealth management leadership team. Tara Thompson Popernik joins as Executive Vice President and Head of Wealth Planning, bringing 21 years of experience from Bernstein Private Wealth. She will lead the Financial Planning, High-Net-Worth, and Product Management teams, focusing on enhancing services for high-net-worth clients.

Additionally, Monte Tomasino has been appointed as Executive Vice President of Service Digital Enablement, joining from Dell Technologies where he served as Vice President of Digital Enablement and Engagement. LPL Financial, which supports over 29,000 financial advisors and manages approximately $1.8 trillion in brokerage and advisory assets, continues to strengthen its position as one of the fastest-growing wealth management firms in the U.S.

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LPL Financial (LPLA) has announced significant technology updates for Q1 2025, introducing 80 new product enhancements to improve advisor and client experiences. Key improvements include:

The LPL Alts Connect platform reduces alternative investment order time by 70%, while a new AI-powered digital marketing platform has helped subscribing advisors grow assets 39% faster than peers. Other enhancements include ClientWorks Rebalancer updates, streamlined retirement plan fee processing, and AI integration through Adobe Acrobat AI Assistant and Box AI.

The company has appointed Vaughn Harvey as EVP and Chief Data and AI Officer to lead data and AI initiatives. LPL received the BISA 2025 Technology Innovation Award for Meeting Manager, and their CISO was recognized on the Cyber 25 Women of Impact List. LPL currently supports over 29,000 financial advisors and 1,200 financial institutions, managing approximately $1.8 trillion in assets.

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LPL Financial (LPLA) has announced that financial advisors Duane Dollar and Phillip Owens have joined LPL Financial's platforms to launch PCC Wealth Partners. The team, previously with Ameriprise, manages approximately $315 million in advisory, brokerage and retirement plan assets. Based in The Woodlands near Houston, the advisors have nearly 50 years of combined industry experience and focus on clients nearing or in retirement.

The firm's name PCC stands for "principles, care and comprehensive approach," reflecting their integrated client service model. The move to LPL was driven by their desire for greater independence, flexibility, and growth opportunities. LPL Financial currently supports over 29,000 financial advisors and approximately 1,200 financial institutions, with about $1.8 trillion in brokerage and advisory assets under management.

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LPL Financial (LPLA) has launched its first-ever major brand campaign titled "What If You Could?" featuring actress Anna Kendrick. The campaign, which includes video, social, out-of-home, print, and digital ads, marks LPL's first direct-to-consumer marketing initiative. As one of the fastest-growing wealth management firms in the U.S., LPL currently services approximately $1.8 trillion in assets for about 7 million Americans through its network of over 29,000 financial advisors and approximately 1,200 financial institutions.

The campaign, led by CEO Rich Steinmeier and Chief Marketing Officer Christa Carone, aims to elevate the firm's brand strength and reach new audiences. Founded in 1989 as an alternative to traditional Wall Street firms, LPL Financial has grown to become a leader in the financial advisor-mediated marketplace, providing various advisor affiliation models, investment solutions, and fintech tools.

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LPL Financial (NASDAQ:LPLA) has launched its new Alts Learning Hub, a comprehensive alternative investments education platform designed to help advisors better incorporate alternative investments into their practice. The platform comes as advisor-intermediated illiquid alternative assets are projected to grow from $1.4 trillion to $2.4 trillion over the next five years, with alternative investments expected to represent 23% of assets under management in the next three years, up from 13% today.

The Alts Learning Hub features centralized access to curated content, streamlined learning experiences, and continuing education opportunities through a partnership with CAIA Association, offering 15 CE credits for CIMA and CFP professionals. The platform is available to all advisors regardless of affiliation and complements LPL's existing suite of resources, including LPL Alts Connect.

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FAQ

What is the current stock price of Lpl Financial (LPLA)?

The current stock price of Lpl Financial (LPLA) is $378.62 as of January 16, 2026.

What is the market cap of Lpl Financial (LPLA)?

The market cap of Lpl Financial (LPLA) is approximately 30.2B.
Lpl Financial

Nasdaq:LPLA

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LPLA Stock Data

30.16B
79.61M
0.53%
100.47%
2.96%
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