LPL Financial Asks What If You Could? in New Brand Campaign
Rhea-AI Summary
LPL Financial (LPLA) has launched its first-ever major brand campaign titled "What If You Could?" featuring actress Anna Kendrick. The campaign, which includes video, social, out-of-home, print, and digital ads, marks LPL's first direct-to-consumer marketing initiative. As one of the fastest-growing wealth management firms in the U.S., LPL currently services approximately $1.8 trillion in assets for about 7 million Americans through its network of over 29,000 financial advisors and approximately 1,200 financial institutions.
The campaign, led by CEO Rich Steinmeier and Chief Marketing Officer Christa Carone, aims to elevate the firm's brand strength and reach new audiences. Founded in 1989 as an alternative to traditional Wall Street firms, LPL Financial has grown to become a leader in the financial advisor-mediated marketplace, providing various advisor affiliation models, investment solutions, and fintech tools.
Positive
- First major brand campaign launch with celebrity endorsement shows company's commitment to growth and market visibility
- Large market presence with $1.8 trillion in assets under management and 7 million clients
- Extensive network of 29,000 financial advisors and 1,200 financial institutions
- Company's position as one of the fastest-growing wealth management firms in the U.S.
Negative
- None.
News Market Reaction
On the day this news was published, LPLA declined 0.94%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
In a first-of-its-kind marketing initiative for LPL, the actor Anna Kendrick is featured in a campaign that raises the company’s visibility as a leader in wealth management
SAN DIEGO, May 15, 2025 (GLOBE NEWSWIRE) -- LPL Financial LLC launched today a strategic marketing campaign designed to reach new audiences and elevate the firm’s brand strength by asking the simple yet provocative question, What If You Could?
Featuring actor Anna Kendrick, the first-of-its-kind campaign for the company launches this month and includes a series of video, social, out-of-home, print and digital ads that will run across business, sports and lifestyle outlets throughout the country.
“Our business was founded on the aspiration of broadening access to personalized financial advice for all who need it,” said Rich Steinmeier, LPL Financial Chief Executive Officer. “We've been quietly delivering on that purpose ever since, focusing on the technology, services and breadth of capabilities that today empower more financial professionals than any other firm in the industry.*
“Based on advisor feedback, we're introducing LPL Financial to the consumer market for the first time, establishing a connection with the people who rely on LPL advisors and affiliated institutions to help them reach their goals,” he added. “Through this investment, we’re ready for our brand to be as powerful as the services we provide.”
Formed in 1989 as an accessible alternative to traditional Wall Street firms, LPL Financial is now among the most successful companies in wealth management. Through the company’s vast network of independent financial advisors as well as advisors affiliated with financial institutions, including banks, credit unions and insurance companies, LPL now services and custodies approximately
“We’re stepping into the spotlight to embrace the same ambition of our founders,” said Christa Carone, managing director, chief marketing and communications officer at LPL Financial. “For a company that operates in service of helping people realize their dreams, we believe the only question really should be, What If You Could? It’s through this innovative spirit that LPL is taking ownership of its market position, amplifying our brand presence to align with the firm’s growing scale and success.”
In partnering with Anna Kendrick, LPL’s storytelling brings a fresh perspective to wealth management marketing, creating memorable moments that spark curiosity and encourage aspiration.
“What If You Could? is such a powerful question that provokes endless possibilities for everyone,” said Kendrick. “Just imagine the potential when the greener grass is always on your side. LPL is in a position to make this happen. It’s really cool to partner with the company that is helping people see all that their future can hold.”
To review the creative assets for the campaign, including a behind-the-scenes video from the TV shoot with Anna Kendrick, visit whatifyoucould.com.
About LPL Financial
LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 29,000 financial advisors and the wealth management practices of approximately 1,200 financial institutions, servicing and custodying approximately
Securities and advisory services offered through LPL Financial LLC (“LPL Financial”), a registered investment advisor and broker-dealer, member FINRA/SIPC.
Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial.
We routinely disclose information that may be important to shareholders in the “Investor Relations” or “Press Releases” section of our website.
* U.S. Broker/Dealer Marketplace 2024 and 2024 RIA Marketplace report
Media Contact:
Media.relations@LPLFinancial.com
Tracking #736574
FAQ
What is LPL Financial's (LPLA) new brand campaign called and who is featured in it?
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When was LPL Financial founded and what was its original purpose?
