LPL Financial Welcomes Oak Bridge Financial, LLC

Rhea-AI Summary

LPL Financial (Nasdaq: LPLA) announced that the advisors of Oak Bridge Financial, LLC have joined LPL’s broker-dealer and RIA platform effective Jan. 14, 2026. Oak Bridge, based in Houston and founded in 2007 by Peter Goudeau Jr. and Larry Boyd, reported approximately $230 million in advisory, brokerage and retirement plan assets and transitioned from Ameriprise. The team serves clients nationwide and emphasizes independence, in-house portfolio management, and data-driven advice. LPL highlighted its open-architecture technology and infrastructure as key reasons Oak Bridge chose the platform. LPL reported supporting over 32,000 advisors and custodying ~$2.3 trillion in client assets.

News Market Reaction

+2.03%

1 alert

+2.03% News Effect

On the day this news was published, LPLA gained 2.03%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Oak Bridge assets: $230 million Team experience: 45 years Firm founding year: 2007 +5 more

8 metrics

Oak Bridge assets $230 million Advisory, brokerage and retirement plan assets reported at end of 2024

Team experience 45 years Combined experience of Oak Bridge leaders

Firm founding year 2007 Year Oak Bridge Financial was founded

Advisor count 32,000+ advisors Financial advisors supported by LPL

Institutions served ≈1,100 institutions Wealth management practices of financial institutions supported by LPL

Platform assets ≈$2.3 trillion Brokerage and advisory assets serviced and custodied by LPL

End-clients ≈8 million Americans Individuals served across LPL’s platform

Asset reference date End of 2024 Date basis for Oak Bridge reported asset value

Market Reality Check

Price: $366.93 Vol: Volume 684,136 is slightl...

normal vol

$366.93 Last Close

Volume Volume 684,136 is slightly above the 20-day average of 661,467. normal

Technical Trading above its 200-day MA, with price at $364.41 vs 200-day MA of $355.7.

Peers on Argus

LPLA slipped 0.26% while peers TW, FUTU, EVR, HLI and SF also traded lower (from...

LPLA slipped 0.26% while peers TW, FUTU, EVR, HLI and SF also traded lower (from about -0.76% to -1.73%), pointing to broader Capital Markets softness.

Historical Context

5 past events · Latest: Jan 12 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 12	Leadership appointment	Positive	+1.5%	Hired EVP Corporate Strategy to guide long-term growth initiatives.
Jan 08	Earnings date set	Positive	-0.7%	Scheduled Q4 and full-year 2025 earnings release and conference call.
Jan 08	Board addition	Positive	+0.8%	Elected independent director with digital and financial services expertise.
Jan 08	Advisor recruitment	Positive	+0.8%	Onboarded Rand, Williams & Associates with about $260M in client assets.
Dec 16	Monthly metrics	Positive	-3.3%	Reported November asset growth and net new assets across the platform.

Pattern Detected

Recent strategic and recruiting announcements often saw modest positive reactions, while detailed activity data sometimes coincided with pullbacks.

Recent Company History

Over the last month, LPL has focused on strategic leadership, advisor recruitment, and upcoming earnings. On Jan 12, 2026, the firm named an EVP for Corporate Strategy, with shares rising 1.54%. An earnings date announcement on Jan 8, 2026 coincided with a 0.7% decline. That same day, adding a new board member and welcoming Rand, Williams & Associates each saw about a 0.83% gain. The November 2025 activity report on Dec 16, 2025 showed strong asset growth but was followed by a 3.33% drop.

Market Pulse Summary

This announcement highlights LPL’s ongoing advisor-recruitment strategy, bringing Oak Bridge Financi...

Analysis

This announcement highlights LPL’s ongoing advisor-recruitment strategy, bringing Oak Bridge Financial and its reported $230 million in client assets onto the broker-dealer and RIA platforms. It underscores LPL’s broader footprint of roughly $2.3 trillion in assets, over 32,000 advisors and about 1,100 institutions. In context with recent leadership and board additions, the news reflects continued growth initiatives. Investors may focus on future asset flows, advisor retention, and upcoming earnings disclosures to gauge longer-term impact.

Key Terms

broker-dealer, registered investment advisor (ria), open-architecture technology, finra/sipc

4 terms

broker-dealer regulatory

"have joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform"

A broker-dealer is a licensed firm or individual that both executes trades on behalf of clients (acting as a broker) and buys or sells securities for its own account (acting as a dealer). Investors care because broker-dealers provide the plumbing of markets — they place orders, hold or move cash and securities, offer research or advice, and their stability and fees directly affect trade execution, costs, and the safety of client funds; think of them as a combined travel agent and taxi for your investments.

registered investment advisor (ria) regulatory

"have joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform"

A registered investment advisor (RIA) is a person or firm legally registered with regulators to provide investment advice and manage client portfolios for a fee. RIAs must put clients’ interests ahead of their own — a legal duty that helps reduce undisclosed conflicts, like a mechanic who must recommend only necessary repairs. Investors pay attention because an RIA’s fee model and duty of loyalty influence costs, trust, and how investment choices are made.

open-architecture technology technical

"LPL provides the robust infrastructure and open-architecture technology tools we need"

Open-architecture technology is a system designed so different vendors’ products and software can plug in and work together, like building with Lego blocks rather than one sealed appliance. For investors it matters because it reduces dependence on a single supplier, speeds adoption and innovation through third-party contributions, and can increase long-term value by creating a broader ecosystem and more predictable upgrade paths.

finra/sipc regulatory

"Securities and advisory services offered through LPL Financial LLC ... Member FINRA/SIPC."

FINRA is the self-regulatory agency that oversees brokerage firms and brokers, enforcing rules and handling disputes to help keep markets fair; SIPC is a nonprofit that acts like a limited insurance safety net, protecting customers' cash and securities if a broker-dealer fails. Investors care because FINRA aims to prevent misconduct and resolve complaints, while SIPC helps recover missing assets, giving investors greater trust that their holdings are monitored and have a backstop.

AI-generated analysis. Not financial advice.

SAN DIEGO, Jan. 14, 2026 (GLOBE NEWSWIRE) -- LPL Financial LLC announced today that the financial advisors of Oak Bridge Financial, LLC have joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform. They reported serving approximately $230 million in advisory, brokerage and retirement plan assets* and join LPL from Ameriprise.

Based in Houston, Oak Bridge is led by industry veterans Peter Goudeau Jr. LUTCF^®, CLU^®, ChFC^®, RICP^®, APMA^®, and Larry Boyd MBA, APMA^®, LUTCF^®, who bring a combined 45 years’ experience and founded the firm in 2007. The firm serves a nationwide clientele — spanning Houston, Washington, D.C., Atlanta and Seattle — focusing on high-net-worth professionals whether they are accumulating assets, approaching or in retirement, including physicians, attorneys, Olympic athletes, entrepreneurs and business owners.

Oak Bridge’s team features advisors with backgrounds in fields like real estate, computer science, banking, and engineering. This diversity of experience gives Oak Bridge advisors a broader perspective, enabling them to craft strategies that go beyond numbers and reflect the varied lives and goals of their clients.

“Our clients benefit from advisors with varied expertise, which helps us deliver an end-to-end client experience and collaborate effectively. We have built out an impressive, comprehensive “A to Z” experience for our clients and to use each other as sounding boards,” said Goudeau Jr. “Unlike most firms in the industry, we build and manage portfolios ourselves, handling all research, modeling and trading.”

Why Oak Bridge Financial, LLC Chose LPL

Oak Bridge’s decision to transition to LPL followed an extensive due diligence process focused on operational flexibility and technological innovation. The team, which also includes Pete Goudeau III, CFP^®, APMA^®, Andrew Brereton, CFP^®, ChFC^®, APMA^®, Jeffrey Keown CFP^® and Kingsley Davis APMA^®, sought a partner that would allow them to maintain full ownership of their client relationships, data, and business processes.

“We wanted autonomy to run our business the way we see fit,” said Goudeau Jr. “Our clients rely on us for immediate, transparent access to their information. LPL provides the robust infrastructure and open-architecture technology tools we need to provide a superior, data-drive client experience while maintaining our firm’s independence and diverse culture.”

Scott Posner, managing director of business development, said, “We welcome Peter and Larry to LPL and congratulate them on this next chapter of their business. LPL is committed to delivering innovative technology and comprehensive business solutions to help advisors differentiate their practices and increase value for their clients. We look forward to supporting Oak Bridge Financial for years to come.”

Related

Advisors, learn how LPL Financial can help take your business to the next level.

About LPL Financial

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

Securities and advisory services offered through LPL Financial LLC (“LPL Financial”), a registered investment adviser and broker-dealer. Member FINRA/SIPC. Oak Bridge Financial, LLC and LPL Financial are separate entities.

*Value approximated based on asset and holding details provided to LPL from end of year, 2024.

Media Contact: 
Media.relations@LPLFinancial.com 

Tracking #846898

FAQ

How much in client assets did Oak Bridge Financial bring to LPL (LPLA)?

Oak Bridge Financial reported approximately $230 million in advisory, brokerage and retirement plan assets.

When did Oak Bridge Financial join LPL Financial (LPLA)?

The advisory team joined LPL’s broker-dealer and RIA platform on January 14, 2026.

Why did Oak Bridge Financial choose LPL (LPLA) over Ameriprise?

Oak Bridge cited LPL’s operational flexibility, open-architecture technology, and ability to maintain ownership of client relationships and data.

Does the Oak Bridge move change LPL’s scale of assets under custody (LPLA)?

Oak Bridge added ~$230 million to LPL, which the company reports as servicing approximately $2.3 trillion in brokerage and advisory assets overall.

What types of clients does Oak Bridge serve after joining LPL (LPLA)?

Oak Bridge serves high-net-worth professionals, including physicians, attorneys, Olympic athletes, entrepreneurs and business owners across multiple U.S. cities.

Will Oak Bridge maintain control of client data and relationships after joining LPL (LPLA)?

Oak Bridge said it will retain ownership of client relationships, data, and its business processes while using LPL’s infrastructure and technology.