LPL Financial Welcomes Oak Bridge Financial, LLC
LPL Financial (Nasdaq: LPLA) announced that the advisors of Oak Bridge Financial, LLC have joined LPL’s broker-dealer and RIA platform effective Jan. 14, 2026.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
LPL Financial (Nasdaq: LPLA) announced that the advisors of Oak Bridge Financial, LLC have joined LPL’s broker-dealer and RIA platform effective Jan. 14, 2026. Oak Bridge, based in Houston and founded in 2007 by Peter Goudeau Jr. and Larry Boyd, reported approximately $230 million in advisory, brokerage and retirement plan assets and transitioned from Ameriprise. The team serves clients nationwide and emphasizes independence, in-house portfolio management, and data-driven advice. LPL highlighted its open-architecture technology and infrastructure as key reasons Oak Bridge chose the platform. LPL reported supporting over 32,000 advisors and custodying ~$2.3 trillion in client assets.
Details
News Market Reaction – LPLA
On Jan 14, the day this news came out, LPLA closed 2.03% above the previous close.
Data tracked by StockTitan Argus for the Jan 14 session.
Key Figures
- Oak Bridge assets
- $230 million
- Advisory, brokerage and retirement plan assets reported at end of 2024
- Team experience
- 45 years
- Combined experience of Oak Bridge leaders
- Firm founding year
- 2007
- Year Oak Bridge Financial was founded
- Advisor count
- 32,000+ advisors
- Financial advisors supported by LPL
- Institutions served
- ≈1,100 institutions
- Wealth management practices of financial institutions supported by LPL
- Platform assets
- ≈$2.3 trillion
- Brokerage and advisory assets serviced and custodied by LPL
- End-clients
- ≈8 million Americans
- Individuals served across LPL’s platform
- Asset reference date
- End of 2024
- Date basis for Oak Bridge reported asset value
Historical Context
-
Hired EVP Corporate Strategy to guide long-term growth initiatives.
-
Scheduled Q4 and full-year 2025 earnings release and conference call.
-
Elected independent director with digital and financial services expertise.
-
Onboarded Rand, Williams & Associates with about $260M in client assets.
-
Reported November asset growth and net new assets across the platform.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
broker-dealer regulatory
registered investment advisor (ria) regulatory
open-architecture technology technical
finra/sipc regulatory
AI-generated analysis. How Rhea-AI works. Not financial advice.
SAN DIEGO, Jan. 14, 2026 (GLOBE NEWSWIRE) -- LPL Financial LLC announced today that the financial advisors of Oak Bridge Financial, LLC have joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform. They reported serving approximately
Based in Houston, Oak Bridge is led by industry veterans Peter Goudeau Jr. LUTCF®, CLU®, ChFC®, RICP®, APMA®, and Larry Boyd MBA, APMA®, LUTCF®, who bring a combined 45 years’ experience and founded the firm in 2007. The firm serves a nationwide clientele — spanning Houston, Washington, D.C., Atlanta and Seattle — focusing on high-net-worth professionals whether they are accumulating assets, approaching or in retirement, including physicians, attorneys, Olympic athletes, entrepreneurs and business owners.
Oak Bridge’s team features advisors with backgrounds in fields like real estate, computer science, banking, and engineering. This diversity of experience gives Oak Bridge advisors a broader perspective, enabling them to craft strategies that go beyond numbers and reflect the varied lives and goals of their clients.
“Our clients benefit from advisors with varied expertise, which helps us deliver an end-to-end client experience and collaborate effectively. We have built out an impressive, comprehensive “A to Z” experience for our clients and to use each other as sounding boards,” said Goudeau Jr. “Unlike most firms in the industry, we build and manage portfolios ourselves, handling all research, modeling and trading.”
Why Oak Bridge Financial, LLC Chose LPL
Oak Bridge’s decision to transition to LPL followed an extensive due diligence process focused on operational flexibility and technological innovation. The team, which also includes Pete Goudeau III, CFP®, APMA®, Andrew Brereton, CFP®, ChFC®, APMA®, Jeffrey Keown CFP® and Kingsley Davis APMA®, sought a partner that would allow them to maintain full ownership of their client relationships, data, and business processes.
“We wanted autonomy to run our business the way we see fit,” said Goudeau Jr. “Our clients rely on us for immediate, transparent access to their information. LPL provides the robust infrastructure and open-architecture technology tools we need to provide a superior, data-drive client experience while maintaining our firm’s independence and diverse culture.”
Scott Posner, managing director of business development, said, “We welcome Peter and Larry to LPL and congratulate them on this next chapter of their business. LPL is committed to delivering innovative technology and comprehensive business solutions to help advisors differentiate their practices and increase value for their clients. We look forward to supporting Oak Bridge Financial for years to come.”
Related
Advisors, learn how LPL Financial can help take your business to the next level.
About LPL Financial
LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately
Securities and advisory services offered through LPL Financial LLC (“LPL Financial”), a registered investment adviser and broker-dealer. Member FINRA/SIPC. Oak Bridge Financial, LLC and LPL Financial are separate entities.
*Value approximated based on asset and holding details provided to LPL from end of year, 2024.
Media Contact:
Media.relations@LPLFinancial.com
Tracking #846898
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.