LPL Financial Welcomes Rand, Williams & Associates, LLC

Rhea-AI Summary

LPL Financial (Nasdaq: LPLA) announced that advisors Spencer W. Rand, CFP and Michael J. Williams, CFP of Rand, Williams & Associates, LLC joined LPL’s broker-dealer and RIA platforms on Jan 8, 2026.

The team reported serving approximately $260 million in advisory, brokerage and retirement plan assets and moved from Osaic. The Monterey-based firm has roots going back 40 years and the advisors each have over 20 years of experience.

Positive

• $260 million in client assets joining LPL
• Team brings 20+ years experience each
• Access to LPL technology and compliance resources

Negative

• Move may cause short-term client transition work
• Assets approximated from end of 2024 rather than current date

News Market Reaction

+0.83%

1 alert

+0.83% News Effect

On the day this news was published, LPLA gained 0.83%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Client assets (team): $260 million Advisors supported: over 32,000 advisors Institutions supported: approximately 1,100 institutions +5 more

8 metrics

Client assets (team) $260 million Advisory, brokerage and retirement plan assets reported by Rand, Williams & Associates

Advisors supported over 32,000 advisors LPL advisor network scale cited in article

Institutions supported approximately 1,100 institutions Wealth management practices of financial institutions supported by LPL

Client assets platform approximately $2.3 trillion Total brokerage and advisory assets serviced and custodied by LPL

End clients approximately 8 million Americans Number of Americans served through LPL platform

Firm history 40 years Age of Rand, Williams & Associates since founding by William Rand

Advisor experience over 20 years Individual industry experience of Williams and Rand

Reference date end of year 2024 Date for approximated asset values reported to LPL

Market Reality Check

Price: $378.62 Vol: Volume 627,254 is below 2...

normal vol

$378.62 Last Close

Volume Volume 627,254 is below 20-day average of 737,391, suggesting no outsized positioning ahead of this news. normal

Technical Shares at $359.38 are trading above the 200-day MA of $355.23 and about 10.95% below the 52-week high.

Peers on Argus

LPLA fell 4.56% while key capital markets peers also traded lower (e.g., TW -4.1...

LPLA fell 4.56% while key capital markets peers also traded lower (e.g., TW -4.13%, SF -1.27%, HLI -0.96%). However, no peers appeared in the momentum scanner and the move is flagged as stock-specific rather than a coordinated sector rotation.

Historical Context

5 past events · Latest: Dec 16 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 16	Monthly metrics	Positive	-3.3%	Reported higher total assets and net new assets in November 2025.
Dec 11	Advisor recruitment	Positive	-1.7%	New advisor joining Linsco with about $280M in client assets.
Dec 09	2026 outlook report	Positive	+1.7%	Published 2026 economic and market outlook emphasizing policy and volatility.
Dec 05	Executive appointment	Neutral	+0.7%	Named new chief legal officer and strengthened legal and policy teams.
Dec 04	IPO anniversary	Positive	+0.7%	Marked 15 years as a public company and highlighted long-term growth.

Pattern Detected

Recent positive or neutral franchise-building news has often seen mixed to negative next-day reactions, suggesting good news has not consistently translated into short-term gains.

Recent Company History

Over the past month, LPLA news has focused on business growth, branding and leadership. November 2025 activity data showed total advisory and brokerage assets at $2.36 trillion, with solid net new assets growth. Multiple releases highlighted LPL’s expanding footprint of ~32,000 advisors and ~$2.3 trillion in assets, plus a new chief legal officer to bolster governance. The 15-year IPO anniversary underscored long-term growth. Today’s addition of Rand, Williams & Associates fits this pattern of incremental franchise expansion and advisor recruiting momentum.

Market Pulse Summary

This announcement highlights LPL’s continued advisor recruitment, adding Rand, Williams & Associates...

Analysis

This announcement highlights LPL’s continued advisor recruitment, adding Rand, Williams & Associates with approximately $260 million in client assets to a platform serving about $2.3 trillion across over 32,000 advisors. It reinforces the firm’s focus on technology, compliance, and flexible affiliation models after its recent growth and acquisitions. Investors may watch for subsequent monthly asset reports and future recruiting updates to gauge how new teams contribute to organic net new assets and long-term platform scale.

Key Terms

cfp®, registered investment advisor (ria), broker-dealer, fintech, +1 more

5 terms

cfp® financial

"financial advisors Spencer W. Rand, CFP® and Michael J. Williams, CFP®"

A CFP® is a certified financial planner designation granted to professionals who have met standardized education, experience and ethical requirements for giving personal financial advice. Think of a CFP® as a licensed architect for your money: they design long-term plans for saving, investing, taxes and retirement and are trained to act in a client’s best interest. For investors, a CFP® signals a higher level of competence and accountability when choosing someone to manage or advise on their finances.

registered investment advisor (ria) financial

"joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform"

A registered investment advisor (RIA) is a person or firm legally registered with regulators to provide investment advice and manage client portfolios for a fee. RIAs must put clients’ interests ahead of their own — a legal duty that helps reduce undisclosed conflicts, like a mechanic who must recommend only necessary repairs. Investors pay attention because an RIA’s fee model and duty of loyalty influence costs, trust, and how investment choices are made.

broker-dealer financial

"joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform"

A broker-dealer is a licensed firm or individual that both executes trades on behalf of clients (acting as a broker) and buys or sells securities for its own account (acting as a dealer). Investors care because broker-dealers provide the plumbing of markets — they place orders, hold or move cash and securities, offer research or advice, and their stability and fees directly affect trade execution, costs, and the safety of client funds; think of them as a combined travel agent and taxi for your investments.

fintech technical

"provides a wide range of advisor affiliation models, investment solutions, fintech tools"

FinTech, short for financial technology, refers to new tools and software that make managing money easier and more convenient, like mobile payment apps or online banking. It matters because it helps people and businesses access financial services faster, often at lower costs, changing how we handle money in everyday life.

member finra/sipc regulatory

"LPL Financial, a registered investment adviser and broker-dealer. Member FINRA/SIPC."

Member FINRA/SIPC indicates that a brokerage firm belongs to the Financial Industry Regulatory Authority (FINRA), the self‑regulatory body that oversees broker behavior and enforces rules, and is protected by the Securities Investor Protection Corporation (SIPC), a nonprofit that helps recover certain customer assets if the firm fails. For investors this signals regulatory oversight and a safety net for missing cash or securities, like having a watchdog plus limited insurance for your account holdings.

AI-generated analysis. Not financial advice.

SAN DIEGO, Jan. 08, 2026 (GLOBE NEWSWIRE) -- LPL Financial LLC announced today that financial advisors Spencer W. Rand, CFP^® and Michael J. Williams, CFP^® of Rand, Williams & Associates, LLC have joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform. They reported serving approximately $260 million in advisory, brokerage and retirement plan assets* and join LPL from Osaic.

Located on the Central Coast of California in Monterey, Williams and Rand each have over 20 years of experience and have been partners since 2012. The firm was originally started 40 years ago by Spencer’s father, William Rand, by serving educators, non-profits and airline industry professionals and has grown to serve multiple generations of high-net-worth individuals. Before becoming an advisor, Williams spent over a decade in the technology industry. Rand, a second-generation advisor, is married and has two daughters.

“We take the time to understand each client’s perspective on money — their values, frustrations, and how their beliefs around finances originated,” said Rand. “Our goal is to help clients connect with their money in a way that makes them feel confident and empowered. We listen empathetically to their needs, wants, and wishes, and then collaborate to create a game plan that helps them pursue their goals.”

Williams added, “We believe in maximizing each team member’s unique skill sets and strengths, and we share all of our clients, so everyone benefits from our collective expertise. Some clients naturally gravitate toward one of us, but many appreciate meeting with both. Our open dialogue helps us navigate toward the best outcomes for our clients.”

Why Rand, Williams & Associates, LLC Chose LPL

Seeking flexibility and access to advanced technology for their clients, the team – which also includes Associate Holly Hidaka – turned to LPL.

Williams said, “When considering a change, LPL and Commonwealth were our top contenders. When they came together, we realized we would be making a good decision by moving to LPL. We saw that LPL is an efficient organization that streamlines processes, invests in advisor feedback, and prioritizes technology, compliance and security. Their thoughtful approach to technology and the interface gives us the tools we need to serve our clients better.”

“We wanted to make a long-term change. Our goal is to spend more time with clients, and we believe LPL’s improvements will help us do just that,” Rand said.

Scott Posner, managing director of business development, said, “I’d like to extend a warm welcome to Rand, Williams & Associates, LLC. As a leading wealth management firm, LPL is committed to delivering innovative technology and comprehensive business solutions to help advisors differentiate their practices and increase value for their clients. We look forward to supporting the team as they start this new chapter of their business.”

Related

Advisors, learn how LPL Financial can help take your business to the next level.

About LPL Financial

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

Securities and advisory services offered through LPL Financial LLC (“LPL Financial”), a registered investment adviser and broker-dealer. Member FINRA/SIPC. Rand, Williams & Associates, LLC and LPL Financial are separate entities.

*Value approximated based on asset and holding details provided to LPL from end of year, 2024.

Media Contact: 
Media.relations@LPLFinancial.com 

Tracking # 843409

FAQ

Who joined LPL Financial (LPLA) on January 8, 2026?

Advisors Spencer W. Rand and Michael J. Williams of Rand, Williams & Associates, LLC joined LPL's broker-dealer and RIA platforms.

How much in client assets did Rand, Williams & Associates bring to LPL (LPLA)?

They reported serving approximately $260 million in advisory, brokerage and retirement plan assets (value approximated from end of 2024).

Where is Rand, Williams & Associates located and what client types do they serve?

The firm is located on the Central Coast of California in Monterey and serves educators, non-profits, airline professionals and high-net-worth multi-generation clients.

Why did the Rand, Williams team choose LPL (LPLA)?

They cited a desire for flexibility, advanced technology, streamlined processes, and stronger compliance and security support at LPL.

Did Rand, Williams & Associates move from another platform to LPL (LPLA)?

Yes, the team joined LPL from Osaic.