Velocity Media Expands its Advertising Sales Network with Loop Media Agreement

Rhea-AI Summary

Velocity Media has announced an exclusive media sales partnership with Loop Media Inc. (OTC: LPTV), expanding its digital out-of-home (DOOH) advertising network to over 50,000 venues. The agreement adds approximately 10,000 Loop Media venues, including bars, retail stores, salons, and office buildings to Velocity's network, effectively doubling its scale in the past year.

The expanded network now includes 22,000 bars and restaurants, 9,000 healthcare locations, 5,000 independent retailers, and 6,000 grocery venues. Velocity has developed specialized audience networks, including a traveler audience (22,000) and sports fan audience (25,000). The company has established an internal sales team across major cities including Denver, Los Angeles, New York, and Chicago to support this growth.

Positive

• Partnership adds 10,000 new venues to Velocity's network
• Network expansion doubles scale in past year to 50,000 venues
• Diversification across multiple venue types strengthens audience reach
• Exclusive media sales partnership provides new revenue stream

Negative

• None.

Loop Media is the Latest to Join the Network With 10,000 Venues

Velocity Media Network digital out-of-home (DOOH) Now Surpass 50,000 Venues

HOLLAND, Ohio, Feb. 12, 2025 /PRNewswire/ -- Velocity, A Managed Solutions Company (Velocity), is a technology provider specializing in voice, data, and connectivity solutions. Through its Velocity Media division, which specializes in operating and monetizing a leading digital out-of-home (DOOH) network, digital signage, advertising networks, and media sales, it announces an exclusive media sales partnership with Loop Media Inc. (OTC: LPTV) (Loop Media). This collaboration enables Velocity Media to represent advertising sales across approximately 10,000 venues within Loop Media's network.

Loop Media, a leading multichannel and DOOH platform, specializes in streaming curated music videos, sports highlights, news, premium entertainment channels, and digital signage solutions for businesses. Loop Media's venues include a diverse array of consumer-facing locations such as bars, independent retail stores, salons, point-of-care offices, recreational and entertainment centers, and office buildings. With this partnership, Velocity Media has expanded its ad sales network to over 50,000 venues, doubling its scale in the past year.

Jon Niermann, founder of Loop Media, emphasized the value of Velocity's investment in DOOH and its impact on Loop Media's growth, stating:

"Velocity has made a real commitment to the DOOH space, investing in sellers, increasing scale, and enhancing audience strategies to broaden opportunities for buyers to include DOOH media as an essential part of omnichannel campaigns. We are enthusiastic about the growth they can bring to Loop in 2025 and beyond."

The Loop Media collaboration enhances Velocity's depth and breadth across venue types and formats, strengthening audience-buying capabilities for brands and agencies. Among its 50,000 venues, Velocity expands its scale in key verticals such as bars and restaurants (22,000), healthcare (9,000), independent retailers (5,000), and grocery (6,000). The network's growth enables Velocity to build larger, more robust campaigns that span multiple venues, delivering core and custom audiences for clients. Velocity has focused on building high-indexing audience networks, including the valued traveler audience (22,000) and sports fan audience (25,000). Velocity's expanded scale follows its decision to establish an internal sales team with sellers based in Denver, Los Angeles, New York, and Chicago.

Joe Ross, Chief Commercial Officer of Velocity Media, highlighted the company's efforts and goals in expanding its network:

"We have been working hard to aggregate more scale to our network, facilitating the process for brands and agencies to plan and buy audiences on a direct basis across multiple DOOH venue types. We are excited to add Loop Media to our network as they strengthen our offering and the additional short-form video and programming format. It is a dynamic time within DOOH, and we look forward to bringing more scale and continuing to be a single source option for direct DOOH audiences buying to complement programmatic buying."

This partnership with Loop Media marks a significant milestone in Velocity's mission to expand its Media Solutions offerings. By incorporating Loop Media's extensive place-based network, Velocity enhances its ability to deliver targeted, high-impact advertising campaigns across diverse venues. This collaboration exemplifies Velocity's dedication to providing innovative and effective DOOH solutions, ensuring brands connect with their audiences in meaningful and engaging ways.

About Velocity
Velocity, A Managed Solutions Company, is a technology-managed solutions provider specializing in voice, data, and connectivity services. With 24/7/365 U.S.-based technical support, robust supply chain and logistics capabilities, and digital signage and media solutions expertise, Velocity ensures seamless operations for its clients. As a CLEC licensed in all 50 states, Velocity proactively monitors telecom and technology environments to enhance responsiveness and minimize downtime.

Velocity Media Network, a division of Velocity, is a leading digital out-of-home (DOOH) media company offering a nationwide advertising network that connects brands with consumers through high-impact digital signage. Our network spans retail, hospitality, entertainment, and high-traffic venues, engaging audiences where they work, shop, dine, and travel. We provide a vast inventory of digital screens, including menu boards, panels, storyboards, and standees, delivering dynamic, real-time messaging at key consumer touchpoints.

With end-to-end solutions, we handle hardware provisioning, software integration, installation, content management, technical support, and media sales. Our advertising capabilities include programmatic and direct media buying, OOH and digital sales, and mobile media amplification. Backed by Velocity's IT and managed services expertise, we deliver seamless, data-driven advertising experiences with real-time content management, dynamic targeting, and measurement to help brands maximize visibility and engagement through a scalable DOOH ecosystem. For more information, visit www.velocitymsc.com.

About Loop Media, Inc.
Loop Media, Inc. is a digital out-of-home streaming TV network for businesses, providing premium music videos, news, sports, lifestyle, and entertainment channels through its Loop^® TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop^® Player. Loop^® TV's digital video content is streamed to millions of viewers in various venue types, such as bars/restaurants, office buildings, retail businesses, college campuses, and doctor's offices, among many other venues in the United States, Canada, Australia, and New Zealand.

Loop Media's non-music channels cover a wide variety of lifestyle and entertainment genres, such as sports highlights, lifestyle and travel videos, viral videos, and more. Loop Media's streaming services generate revenue from programmatic and direct advertising, and subscriptions. To learn more about Loop Media, please visit Loop.tv.

Media Contact
Sarah Sandoval Chambers
Head of Corporate Communications
Velocity, A Managed Solutions Company
communications@velocitymsc.com 

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SOURCE Velocity, A Managed Solutions Company

FAQ

What is the size of Loop Media's venue network acquired by Velocity Media in 2025?

Loop Media's network includes approximately 10,000 venues, consisting of bars, independent retail stores, salons, point-of-care offices, recreational centers, and office buildings.

How many total venues does Velocity Media's DOOH network now include after the Loop Media partnership?

After the Loop Media partnership, Velocity Media's DOOH network now surpasses 50,000 venues, having doubled in scale over the past year.

What are the key venue segments in Velocity's expanded network following the LPTV partnership?

The key venue segments include 22,000 bars and restaurants, 9,000 healthcare locations, 5,000 independent retailers, and 6,000 grocery venues.

Where are Velocity Media's sales teams located after expanding their LPTV network?

Velocity Media has established internal sales teams in Denver, Los Angeles, New York, and Chicago to support their expanded network.

What specialized audience networks has Velocity developed through the LPTV partnership?

Velocity has developed specialized audience networks including a traveler audience network (22,000 venues) and a sports fan audience network (25,000 venues).