Machinio Expands Platform to Support Service Providers

Rhea-AI Summary

Machinio (NASDAQ: LQDT) launched Service Management features on the Machinio System on Oct 22, 2025 to support service offerings alongside equipment sales.

New tools include service requests, SEO service pages/forms, integrated CRM workflow with email alerts, dashboard visibility for service leads, and direct quoting from the CRM. Since the soft launch, 75% of clients promoted at least one service and service requests now represent >20% of inbound inquiries.

Positive

• 75% of Machinio System clients promoted ≥1 service since soft launch
• Service Requests now represent >20% of total inbound inquiries
• Integrated CRM workflow with email alerts centralizes service leads
• Direct quoting from CRM streamlines inquiry-to-proposal process

Negative

• None.

Insights

Product Strategy Analyst

New service-management tools shift Machinio from pure listings to a service-enabled marketplace, increasing monetizable touchpoints.

By adding dedicated Service Management features, the platform lets dealers advertise and manage services separately from equipment listings. Key mechanics include service-specific pages/forms, CRM integration, dashboard visibility, and direct quoting, which together convert inbound interest into traceable, actionable leads.

Adoption data show 75% of Machinio System clients now promote at least one service and Service Requests exceed 20% of inbound inquiries, indicating initial product–market fit for this feature set. Risks include the need to sustain adoption beyond early users and ensure the roadmap delivers features targeted at service-only businesses.

Watch continued adoption rates, conversion of Service Requests to paid work, and additional feature rollouts over the next 12–18 months as the best short-term signals of revenue leverage.

Revenue Operations Analyst

Service tooling centralizes revenue-related workflows and should raise captured service revenue if usage persists.

The integrated CRM workflow and direct quoting reduce manual handoffs and data loss by linking service inquiries to contact records and notifying CRM users. This streamlines quote-to-service processes and should improve tracking of service revenue attribution when used consistently.

Current metrics—75% adoption of service promotion and > 20% of inbound inquiries being Service Requests—provide measurable baselines to assess uplift. Main dependencies are seller behavior (continued promotion of services) and platform analytics to measure conversion; absent these, impact may remain limited.

Monitor conversion rates of Service Requests, average quote value, and the share of clients promoting multiple services over the next 6–12 months to judge whether operational improvements translate to sustained revenue growth.

The new Service Management features amplify traditionally underrepresented offerings provided by equipment dealers

CHICAGO, Oct. 22, 2025 (GLOBE NEWSWIRE) -- Machinio, a Liquidity Services (NASDAQ: LQDT) company and one of the leading global online platforms for buying and selling machinery and equipment, is introducing service-specific features to enhance its Machinio System platform. These features will support the service side of their customers' businesses in tandem with the existing machinery sales platform. New capabilities will allow and encourage Machinio System users to advertise and manage the critical supporting services of their equipment sales businesses.

"We recognized that a significant portion of our customers' revenue was generated from supplementary services, however, many users were not advertising and managing this part of their business online,” said Robin Hargadon, VP, General Manager of Machinio. "We built service-specific features to make it easy for our customers to promote and expand this key driver of their revenue.”

The new Service Management features offer a suite of tools designed to streamline service management and improve customer engagement:

• Service Requests: Machinio System clients can now separate inbound services inquiries from machinery buyer leads.
• Service-Specific Pages/Forms: Machinio System clients can now promote individual services through search engine optimized pages, complete with dedicated inquiry forms. These forms are designed to capture essential, service-specific details upfront, ensuring users receive all the necessary information to respond effectively.
• Integrated CRM Workflow: Service inquiries are seamlessly integrated into the Machinio System CRM, automatically linking to the relevant contact or company record. Email notifications are promptly dispatched to designated CRM users, minimizing manual effort and ensuring data accuracy and centralization.
• Dashboard Visibility: Service inquiries are distinctly displayed on the dashboard, separate from inventory or webshop leads. This provides users with a clear overview of service-specific lead flow, enabling focused management and response.
• Direct Quoting from CRM: Users can efficiently generate and send service quotes directly from the CRM, simplifying the process from initial inquiry to proposal delivery.
  

Since the soft launch of the Service Management features, 75% of Machinio System’s clients have begun promoting at least one service on their website, with most advertising two to three different services. Already, Service Requests make up more than 20% of total inbound inquiries for Machinio Systems clients—aggressive growth is expected as equipment dealers continue to advertise additional services or as service-exclusive businesses utilize the platform.

"Machinio System's Service Requests has been a game-changer for our team. Having everything in one place makes the process incredibly easy to access and manage, and both our service and sales teams love being able to manage directly through the backend of our Machinio System CRM,” said Jenny Zembrzycki of Island Yacht Management & Sales. “It has truly made the entire process seamless and efficient. This has been a huge upgrade compared to our previous system."

In response to the rapid and enthusiastic adoption of Service Requests, Machinio is developing additional service-specific features to further enhance this element of its equipment sales customers’ businesses and to become a choice platform for service-exclusive businesses.

About Machinio

Machinio, a Liquidity Services Marketplace, is one of the leading global online platforms for buying and selling machinery and equipment. By offering annual subscriptions to more than 3,750 dealers, brokers, manufacturers, and other suppliers of used equipment, sellers efficiently market their inventory to more than 12.5 million users across 190 countries. Machinio’s robust search platform lists more than 1.2 million assets for sale valued at over $25 billion. Machinio also provides equipment sellers with Machinio System, a full suite of dealer management software tools to optimize business performance.

Media Contacts:

Grace Halvorsen
liquidity@lightspeedpr.com

Laura Pereira
laura.pereira@machinio.com

FAQ

What Service Management features did Machinio announce on Oct 22, 2025 for LQDT?

Machinio added service requests, service-specific pages/forms, integrated CRM workflow with email alerts, dashboard visibility, and direct quoting from the CRM.

How many Machinio System clients adopted service promotion after the Oct 2025 soft launch?

75% of Machinio System clients began promoting at least one service on their website during the soft launch.

What share of inbound inquiries are service requests for Machinio System clients after the Oct 2025 update?

Service Requests now account for >20% of total inbound inquiries for Machinio System clients.

How do Machinio's new features help dealers manage service leads for LQDT customers?

Features separate service inquiries from sales leads, integrate them into the CRM with email notifications, show service leads on the dashboard, and allow direct quoting from the CRM.

Will Machinio add more service-specific tools after the Oct 22, 2025 launch for LQDT?

Yes. Machinio is developing additional service-specific features in response to rapid adoption and client feedback.