La Rosa Holdings Corp. Launches AI-Powered Communication Bot to Streamline Recruiting and Agent Support
La Rosa Holdings (NASDAQ: LRHC), a real estate and PropTech company, has launched a proprietary AI-powered communication bot designed to enhance agent recruiting and support operations. The bot integrates with La Rosa's CRM system and provides 24/7 support for recruiting inquiries and agent assistance.
The AI system is designed to qualify prospects based on location, experience, and availability, while offering multilingual support across diverse markets. CEO Joe La Rosa emphasized that this implementation is part of the company's three-year public company roadmap, focusing on digital transformation and operational efficiency.
La Rosa Holdings (NASDAQ: LRHC), un'azienda immobiliare e PropTech, ha lanciato un bot di comunicazione basato sull'intelligenza artificiale proprietario, progettato per migliorare il reclutamento degli agenti e le operazioni di supporto. Il bot si integra con il sistema CRM di La Rosa e offre assistenza 24/7 per richieste di reclutamento e supporto agli agenti.
Il sistema AI è progettato per qualificare i potenziali clienti in base a posizione, esperienza e disponibilità, offrendo supporto multilingue in diversi mercati. Il CEO Joe La Rosa ha sottolineato che questa implementazione fa parte del piano triennale per società pubblica dell'azienda, con un focus sulla trasformazione digitale e sull'efficienza operativa.
La Rosa Holdings (NASDAQ: LRHC), una empresa inmobiliaria y PropTech, ha lanzado un bot de comunicación impulsado por IA propio, diseñado para mejorar el reclutamiento de agentes y las operaciones de soporte. El bot se integra con el sistema CRM de La Rosa y proporciona soporte 24/7 para consultas de reclutamiento y asistencia a agentes.
El sistema de IA está diseñado para calificar prospectos según su ubicación, experiencia y disponibilidad, ofreciendo soporte multilingüe en diversos mercados. El CEO Joe La Rosa enfatizó que esta implementación forma parte de la hoja de ruta de tres años para la empresa pública, enfocándose en la transformación digital y la eficiencia operativa.
La Rosa Holdings (NASDAQ: LRHC)는 부동산 및 PropTech 기업으로, 에이전트 채용 및 지원 운영을 강화하기 위해 자체 개발한 AI 기반 커뮤니케이션 봇을 출시했습니다. 이 봇은 La Rosa의 CRM 시스템과 통합되어 채용 문의 및 에이전트 지원에 대해 24시간 연중무휴 지원을 제공합니다.
AI 시스템은 위치, 경험, 가용성을 기준으로 잠재 고객을 분류하며, 다양한 시장에서 다국어 지원을 제공합니다. CEO 조 라 로사는 이번 도입이 회사의 3년간 공개 기업 로드맵의 일환으로 디지털 전환과 운영 효율성에 중점을 두고 있다고 강조했습니다.
La Rosa Holdings (NASDAQ : LRHC), une entreprise immobilière et PropTech, a lancé un bot de communication propulsé par l'IA propriétaire, conçu pour améliorer le recrutement des agents et les opérations de support. Le bot s'intègre au système CRM de La Rosa et offre un support 24h/24 et 7j/7 pour les demandes de recrutement et l'assistance aux agents.
Le système d'IA est conçu pour qualifier les prospects en fonction de leur localisation, expérience et disponibilité, tout en offrant un support multilingue sur divers marchés. Le PDG Joe La Rosa a souligné que cette mise en œuvre fait partie de la feuille de route triennale de l'entreprise cotée en bourse, axée sur la transformation numérique et l'efficacité opérationnelle.
La Rosa Holdings (NASDAQ: LRHC), ein Immobilien- und PropTech-Unternehmen, hat einen proprietären KI-gestützten Kommunikationsbot eingeführt, der die Agentenrekrutierung und Supportprozesse verbessern soll. Der Bot ist in das CRM-System von La Rosa integriert und bietet rund um die Uhr Unterstützung bei Rekrutierungsanfragen und Agentenhilfe.
Das KI-System ist darauf ausgelegt, Interessenten anhand von Standort, Erfahrung und Verfügbarkeit zu qualifizieren und bietet mehrsprachigen Support in verschiedenen Märkten. CEO Joe La Rosa betonte, dass diese Implementierung Teil der drei Jahre umfassenden Roadmap für das börsennotierte Unternehmen ist, mit Fokus auf digitale Transformation und operative Effizienz.
- Implementation of 24/7 AI-powered support system to improve operational efficiency
- Enhanced lead capture and qualification capabilities through automated system
- Multilingual support capability expanding market reach
- None.
Insights
La Rosa's new AI bot aims to optimize agent recruiting and support, potentially improving operational efficiency but offering limited immediate financial impact.
La Rosa Holdings Corp has launched a proprietary AI-powered communication bot specifically designed to enhance their real estate agent recruiting and support operations. This technology implementation represents a clear operational innovation for the company's core business functions.
The bot's capabilities are narrowly focused on specific use cases rather than broad AI transformation: qualifying prospects based on experience and location, answering FAQs about onboarding, providing real-time assistance, and offering multilingual support. These functions target key friction points in their recruiting pipeline, suggesting the company has identified specific operational bottlenecks.
The technology appears to be a moderately sophisticated implementation rather than cutting-edge AI. Integration with their CRM and communication tools indicates they've prioritized practical workflow enhancement over technological novelty. The system architecture emphasizes security and data privacy compliance, addressing potential liability concerns.
While operational improvements could eventually translate to business outcomes like faster agent onboarding or improved retention, the announcement lacks metrics or targets that would clarify the expected business impact. CEO Joe La Rosa frames this as part of a broader three-year public company roadmap, suggesting this is one component of a longer-term digital transformation strategy rather than a standalone initiative with immediate revenue implications.
This release reflects an emerging trend among real estate firms to leverage AI for operational efficiency, particularly for high-volume, repeatable interactions like recruiting inquiries. However, without specific information on implementation costs or expected ROI, the financial impact remains unclear.
Celebration, FL, July 15, 2025 (GLOBE NEWSWIRE) -- La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a real estate and PropTech company, today announced the launch of its proprietary AI-powered communication bot built specifically to enhance agent recruiting and support operations across its platform.
The system is built with secure architecture and is fully compliant with data privacy regulations. The bot integrates directly with La Rosa’s internal CRM and communications tools ensuring timely hand-offs and data accuracy throughout the recruiting pipeline. This innovative tool ensures that every lead is captured, every inquiry is acknowledged, and every caller receives support—24/7. The bot is specifically trained to manage high-volume recruiting inquiries, qualifying prospects by location, experience, and availability before routing them to the appropriate regional team.
The AI bot will act as the first point of contact for inbound phone calls across La Rosa’s recruiting and support lines. It will:
- Qualify and route new agent inquiries based on location, experience, and interest
- Answer frequently asked questions about agent onboarding, company culture, and career opportunities
- Provide real-time assistance and follow-up options for general inquiries
- Offer multilingual support to reflect the diverse markets La Rosa serves
Joe La Rosa, CEO of La Rosa, commented, “We’re not just adopting AI, we’re applying it with purpose. This tool enables our teams to prioritize higher-value conversations while ensuring every inquiry receives a response. It marks a key step toward building a more responsive, agent-centric organization. The launch of this AI solution is part of La Rosa’s three-year public company roadmap, reflecting our commitment to digital transformation, operational efficiency, and expanding our footprint in the U.S.”
About La Rosa Holdings Corp.
La Rosa Holdings Corp. (Nasdaq: LRHC) is transforming the real estate industry by providing agents with flexible compensation options, including a revenue-sharing model or a fee-based structure with
The Company offers both residential and commercial real estate brokerage services, as well as technology-driven products and support for its agents and franchise partners. Its business model includes internal services for agents and external offerings for the public, spanning real estate brokerage, franchising, education and coaching, and property management.
La Rosa operates 26 corporate-owned brokerage offices across Florida, California, Texas, Georgia, North Carolina, and Puerto Rico. La Rosa also recently started its expansion into Europe, beginning with Spain. Additionally, the Company has six franchised offices and branches and three affiliated brokerage locations in the U.S. and Puerto Rico. The Company also operates a full-service escrow settlement and title company in Florida.
For more information, please visit: https://www.larosaholdings.com.
Stay connected with La Rosa, sign up for news alerts here: larosaholdings.com/email-alerts.
Forward-Looking Statements
This press release contains forward-looking statements regarding the Company’s current expectations that are subject to various risks and uncertainties. Such statements include statements regarding the Company’s ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including without limitation, the Company's ability to achieve profitable operations, our ability to successfully integrate acquisitions into our business operations, customer acceptance of new services, the demand for the Company’s services and the Company’s customers' economic condition, the impact of competitive services and pricing, general economic conditions, the successful integration of the Company’s past and future acquired brokerages, the effect of the recent National Association of Realtors' landmark settlement on our business operations, and other risk factors detailed in the Company's filings with the United States Securities and Exchange Commission (the "SEC”). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and other reports and documents that we file from time to time with the SEC. Forward-looking statements contained in this press release are made only as of the date of this press release, and La Rosa does not undertake any responsibility to update any forward-looking statements in this release, except as may be required by applicable law. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.
For more information, contact: info@larosaholdings.com.
Investor Relations Contact:
Crescendo Communications, LLC
David Waldman/Natalya Rudman
Tel: (212) 671-1020
Email: LRHC@crescendo-ir.com
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