Welcome to our dedicated page for Liberated Syndication news (Ticker: LSYN), a resource for investors and traders seeking the latest updates and insights on Liberated Syndication stock.
Liberated Syndication Inc. ("Libsyn") (LSYN) is regularly featured in news coverage for its activities as a podcast hosting platform and advertising marketplace. Company announcements highlight new partnerships, acquisitions, and advertising rate updates that reflect how Libsyn positions itself within the podcasting and digital audio ecosystem.
Recent news releases describe exclusive hosting and advertising deals with notable podcasts. Examples include an exclusive hosting and advertising partnership with Girls Next Level, a pop culture podcast hosted by Holly Madison and Bridget Marquardt, and an exclusive multi-year advertising partnership with Tosh Show, the podcast and YouTube series hosted by comedian Daniel Tosh. In these announcements, Libsyn emphasizes the role of its Libsyn Ads platform in helping brands target podcast audiences and helping creators monetize their shows.
Libsyn’s news flow also covers developments in its AdvertiseCast marketplace. The company has announced exclusive partnerships with podcasts such as The Gist, The Shawn Ryan Show, Blind Landing, and Verified, and has reported monthly podcast advertising rates based on actual sales data across thousands of shows. These updates provide insight into cost-per-thousand pricing trends for 60-second podcast ad spots and illustrate how Libsyn presents the evolution of podcast advertising demand.
In addition, Libsyn has issued news about corporate actions, including equity financing and the acquisition and integration of Podcast Ad Reps LLC (PAR) into AdvertiseCast. For investors, creators, and advertisers, the LSYN news page offers a centralized view of how Libsyn describes its growth, partnerships, and marketplace activity in the podcasting sector.
Liberated Syndication Inc. (LSYN) has announced the acquisition of Podcast Ad Reps LLC (PAR), a prominent podcast advertising firm. This strategic move is aimed at enhancing Libsyn's AdvertiseCast marketplace, which is experiencing rapid growth. PAR's founders will join AdvertiseCast's leadership, bringing in a wealth of experience. PAR has shown impressive revenue growth of over 100% year-on-year, reaching approximately $8 million. The deal is expected to close in Q1 2022, subject to customary conditions.
Liberated Syndication (LSYN) has reported a rise in podcast advertising rates for January 2022, with an average cost per thousand (CPM) of $25.38 for a 60-second spot. This increase follows a typical seasonal dip, indicating strong demand from advertisers. The data is generated from over 2,500 podcasts within AdvertiseCast, Libsyn's advertising marketplace. Libsyn plans to publish these monthly rates to assist podcasters, advertisers, and the investor community in tracking market pricing and advertising monetization trends.
Liberated Syndication Inc. (LSYN) has appointed John W. Gibbons as President & Chief Product Officer to drive product innovation and market expansion. Gibbons, previously CEO of Pocket Casts, brings over a decade of experience from Amazon and Sizmek. His role will focus on enhancing Libsyn's podcasting platform and services, including its AdvertiseCast marketplace. CEO Brad Tirpak expressed confidence in Gibbons’ ability to deliver innovative solutions for creators. Libsyn, a leading podcast hosting platform, has delivered over 6 billion downloads in 2020 and hosts 75,000+ podcasts.
Liberated Syndication Inc. (LSYN) announced an update on podcast advertising rates through its subsidiary, AdvertiseCast. For December 2021, the average CPM rate for a 60-second spot was $23.78. The company noted that advertising rates typically increase in December due to heightened demand. AdvertiseCast aims to provide valuable insights into advertising monetization within the podcasting industry and will continue to publish rates monthly. Libsyn is a prominent player in podcast hosting and advertising, with over 5.8 million media files hosted and more than 6 billion downloads recorded in 2020.
Liberated Syndication Inc. (LSYN) has reported steady podcast advertising rates for November 2021, with an average CPM of $23.35 for a 60-second ad spot. This stability is supported by data from over 2,200 podcasts in the AdvertiseCast marketplace. The Chief Revenue Officer, Dave Hanley, anticipates that rates will remain stable through the end of the year. The integration of Podgo into their marketplace could enhance monetization opportunities for advertisers. Libsyn emphasizes ongoing monthly updates to keep stakeholders informed.
Liberated Syndication Inc. (LSYN) has appointed Brian Kibby as Chairman of the Board of Directors, marking a new leadership phase for the company. Kibby has served on the board since October 2019 and is also the CEO of Modern Campus. He emphasized Libsyn's transition from a hosting platform to one focused on advertising and monetization, highlighting recent acquisitions like AdvertiseCast and Glow. Additionally, Patrick Dolan is set to join the Board, while Denis Yevstifeyev will step down on December 31, 2021.
Liberated Syndication Inc. (LSYN) announced the appointment of Patrick Dolan to its Board of Directors, effective November 22, 2021. Dolan, a prominent figure in the interactive advertising industry, previously served as President of the Interactive Advertising Bureau (IAB) and has extensive experience in digital media. His expertise is expected to enhance Libsyn's growth and its position in the podcasting market. With Dolan's support, Libsyn aims to expand its platform strategy and develop new services for podcasters, thereby leveraging the growth in podcast advertising.
Liberated Syndication Inc. (LSYN) has announced a new distribution partnership with Samsung, enabling its podcasters to access the ‘Listen’ tab on the Samsung Free app. This integration aims to enhance podcast availability for Libsyn’s 75,000+ podcasters across various Samsung devices, including Galaxy S and Note series. The initiative is expected to facilitate audience growth by providing broader media consumption options as podcast popularity continues to rise.
Liberated Syndication (LSYN) announced its Elite Sponsorship of the 3rd Annual Afros & Audio Virtual Podcast Festival, scheduled for November 13-14, 2021. This festival focuses on promoting diversity and inclusivity within the podcasting industry, featuring over 50 speakers. Libsyn aims to support the Afros & Audio Podcast Community Network's mission to transform the podcast landscape. President Laurie Sims emphasized Libsyn's commitment to empowering all communities in podcasting through this partnership.
Liberated Syndication Inc. (LSYN) has announced the acquisition of certain assets from PODGO Media LLC by AdvertiseCast, enhancing its podcast advertising marketplace. PODGO, founded by David Ehrlich in 2020, connects smaller podcasters with major brand advertisers. Ehrlich will join AdvertiseCast to facilitate the transition for PODGO’s customers. The deal is expected to increase AdvertiseCast’s reach and provide niche content to attract advertisers. Since acquiring AdvertiseCast in June 2021, Libsyn has prioritized growth across all podcasting segments.