Life Time Expands LT Games Competition to Dallas with New HYBRID XT Studio at Frisco Club
Rhea-AI Summary
Life Time (NYSE:LTH) is expanding its LT Games hybrid fitness competition to Dallas, supported by a new HYBRID XT studio at Life Time Frisco. The Dallas-area event runs October 2–3, 2026, with a $25,000 prize purse and capacity for 144 athletes.
Registration opens July 14 for members ($249) and July 16 for non-members ($299). The Frisco HYBRID XT studio is Life Time’s second dedicated space for structured, coach-led hybrid training, following the 2025 debut at Life Time Target Center in Minneapolis.
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News Market Reaction – LTH
In the Jul 1 session, LTH declined 1.96%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jun 26 | Club expansion | Positive | +2.9% | Opened large North Shore club with 28 pickleball courts in Chicago area. |
| Jun 25 | Real estate project | Positive | +2.5% | JLL‑arranged financing includes large Life Time fitness club in Gowanus project. |
| Jun 24 | Service promotion | Positive | +2.8% | Highlighted LifeSpa Hydrafacial offerings across more than 150 club locations. |
| Jun 03 | Training content | Positive | -1.2% | Education piece on strength training benefits for runners via GTX and Ultra Fit. |
| Jun 02 | Endurance event | Positive | +2.6% | UNBOUND Gravel 20th anniversary drew nearly 5,000 athletes from all 50 states. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent lifestyle and expansion news has most often coincided with positive next‑day price moves for LTH.
Key Terms
functional fitness technical
skierg technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Second dedicated space supports growing demand for hybrid fitness – registration opens in July for October LT Games competition
Key Highlights:
- Life Time is expanding its LT Games hybrid fitness competition from
Minneapolis and adding aDallas competition October 2-3, 2026 at Life Time Frisco - Registration opens July 14 for Life Time members and July 16 for non-members.
$25,000 - Life Time Frisco is the second dedicated HYBRID XT studio, powering training for the fast-growing demand for hybrid fitness competitions.
Minneapolis debuted in 2025.
The
Demand for hybrid-style training continues to accelerate, as highlighted by the American College of Sports Medicine's 2026 Worldwide Fitness Trends report, which ranks functional fitness among the year's top trends. LT Games is built to address this demand, giving athletes flexibility in how they complete each exercise. Since launching the format, Life Time has seen strong athlete response and rising registration demand, driving the expansion to new locations.
"Hybrid fitness continues to gain a ton of momentum as athletes look for ways to keep pushing the envelope with strength and endurance. We've seen a ton of demand and positive response from athletes for our two LT Games competitions at Target Center," said Wes Robertson, LT Games Race Director at Life Time. "With the addition of our Frisco HYBRID XT studio and the expansion of LT Games into
Designed as a regular format for hybrid athletes, HYBRID XT delivers structured, coach-led programming that prepares participants for the LT Games and everyday performance.
HYBRID XT classes blend:
- Conditioning and endurance with running, rowing and SkiErg work
- Functional strength with barbells, dumbbells, sleds and bodyweight training
- Athletic movement patterns including pushing, pulling, carrying and rotational work
As hybrid fitness continues to evolve, Life Time is uniquely positioned at the intersection of training, community and competition, offering a seamless journey from daily workouts to national competition platforms. Beyond LT Games, Life Time delivers nearly 30 athletic events nationwide, from gravel cycling to running, giving members opportunities to set goals, challenge themselves and take part in best-in-class experiences.
With the opening of the
LT Games Dallas Competition Details:
The
- Dates: October 2–3, 2026
- Location: Life Time Frisco
- Registration:
- Members:
$249 - Non-members:
$299
- Members:
- Prize purse:
$25,000
LT Games debuted in
To learn more on registration, visit the LT Games website. You can also learn more about the movements in the competition in this Experience Life magazine article.
For more information about Life Time, visit www.lifetime.life, follow on social media at Facebook, Instagram and LinkedIn, or download the Life Time app. You can also find Life Time's collection of supplements, equipment and apparel on the LT Shop by following its Instagram page.
About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its more than 190 athletic country clubs across the U.S. and Canada, the complimentary and comprehensive Life Time app featuring its L•AI•C™ AI-powered health companion, and more than 30 iconic athletic events. Serving people ages 90 days to 90+ years, the Life Time ecosystem uniquely delivers healthy living, healthy aging, and healthy entertainment experiences, a range of unique healthy way of life programs, highly trusted LTH nutritional supplements and more. Recognized as a Great Place to Work®, the company is committed to upholding an exceptional culture for its more than 50,000 team members.
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SOURCE Life Time, Inc.