Life Time Ignites the Pilates and Reformer Boom as Demand Surges Coast to Coast

Rhea-AI Summary

Life Time (NYSE: LTH) says Pilates and reformer classes are surging nationwide as the company leverages over 20 years of Pilates experience. More than 175 locations already offer Pilates; Pilates studios will be included in each of the planned 12–14 new locations in 2026.

Life Time launched CTR, a 45-minute athletic reformer class now its most waitlisted class in company history, and plans to offer CTR at more than 60 locations by year-end.

Positive

• 175+ locations currently offer Pilates programming
• Pilates studios included in each planned 12–14 new locations in 2026
• CTR became the company's most waitlisted class in company history
• Plan to expand CTR to more than 60 locations by year-end
• Intro to Pilates weekend scheduled Feb 23–26, 2026 to drive trial

Negative

• None.

Key Figures

New locations 2026: 12–14 locations Pilates locations: More than 175 clubs CTR rollout: More than 60 locations +5 more

8 metrics

New locations 2026 12–14 locations Pilates studios included in each planned new club in 2026

Pilates locations More than 175 clubs Life Time locations offering Pilates programming

CTR rollout More than 60 locations Planned CTR athletic reformer class availability by year-end

Current price $29.06 Pre-news trading level vs 52-week range $24.14–$34.99

Market cap $6,408,085,636 Pre-news equity market capitalization

Fundraising goal $1.5 million Move for a Life Time children’s health fundraiser target

New club size 92,000 square feet Life Time Alston Town Center athletic country club

Shares outstanding 220,512,238 shares Common shares outstanding cited in Form 144 notice

Market Reality Check

Price: $29.06 Vol: Volume 1,620,665 vs 20-da...

normal vol

$29.06 Last Close

Volume Volume 1,620,665 vs 20-day average 2,330,429 (relative volume 0.7). normal

Technical Price $29.06 trading above 200-day MA at $27.89 and 16.95% below 52-week high.

Peers on Argus

Peer scanner shows only OSW with notable momentum (-8.25%, down) and no related ...

1 Down

Peer scanner shows only OSW with notable momentum (-8.25%, down) and no related news; broader sector alignment with LTH cannot be determined.

Historical Context

5 past events · Latest: Feb 11 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 11	Fundraiser launch	Positive	-0.5%	Announced nationwide Move for a Life Time fundraiser with $1.5M goal.
Feb 10	Club opening	Positive	+0.7%	Opened 92,000-square-foot West Cary athletic country club in fast-growing market.
Feb 05	Health guidance	Positive	+3.7%	Shared expert guidance on fibermaxxing and related product tie-ins.
Feb 04	Earnings date set	Neutral	+0.4%	Announced Q4 and full-year 2025 results date and conference call details.
Feb 02	Heart-health tips	Positive	+3.9%	Promoted eight science-backed heart-health actions and related services.

Pattern Detected

Recent lifestyle and wellness news has often coincided with modestly positive price reactions, with one small divergence on a fundraising announcement.

Recent Company History

Over recent weeks, Life Time has highlighted multiple wellness and brand-building initiatives. On Feb 2 and Feb 5, heart‑health guidance and the fibermaxxing explainer aligned with stock gains of 3.94% and 3.69%. The opening of a new 92,000-square-foot club on Feb 10 also saw a positive reaction. A children’s health fundraiser announcement on Feb 11 drew a small negative move. Today’s Pilates/reformer expansion news extends this pattern of operational growth and member‑engagement updates ahead of the scheduled earnings report on Feb 24, 2026.

Market Pulse Summary

This announcement highlights Life Time’s emphasis on Pilates and reformer-based training, including ...

Analysis

This announcement highlights Life Time’s emphasis on Pilates and reformer-based training, including plans to embed studios in all 12–14 planned 2026 locations and expand its CTR athletic reformer class to more than 60 clubs. Recent news flow has stressed holistic wellness, new club openings and community initiatives. Investors may watch how these high-demand formats support member growth and engagement ahead of the scheduled Feb 24, 2026 earnings report and against the backdrop of recent insider trading disclosures.

Key Terms

form 4, form 144, rule 144, rule 10b5-1 trading plan, +1 more

5 terms

form 4 regulatory

"title": "[Form 4] Life Time Group Holdings, Inc. Insider Trading Activity""

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

form 144 regulatory

"title": "[144] Life Time Group Holdings, Inc. SEC Filing""

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

rule 144 regulatory

"has filed a notice to sell 12,088 shares under Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

rule 10b5-1 trading plan regulatory

"The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by Singh"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

restricted stock vesting financial

"shares were acquired from the issuer on January 30, 2026 via restricted stock vesting"

Restricted stock vesting is the timetable and conditions under which shares granted to employees or insiders become fully owned and can be sold, typically requiring continued work or meeting performance goals. It matters to investors because large blocks of shares can become tradable at once, which can change share supply and price, and because vesting aligns insiders’ incentives with the company’s long‑term performance—think of it like a timed unlock that both rewards and locks in key people.

AI-generated analysis. Not financial advice.

Nation's largest provider of traditional Pilates pairs decades of expertise with innovation as its new CTR athletic reformer class becomes the most waitlisted class in company history

CHANHASSEN, Minn., Feb. 18, 2026 /PRNewswire/ -- As Pilates and reformer-based workouts dominate today's fitness conversation, Life Time (NYSE: LTH) is reaffirming its position as the industry's clear leader, driving the category forward after investing in Pilates for more than 20 years while continuing to innovate with  offerings like CTR. Pilates studios and reformer-based classes remain a foundational, high-demand part of the member experience, and in 2026, Pilates studios will be included in each of the company's planned 12–14 new locations.

The nation's premier healthy lifestyle brand continues to see strong growth in Pilates participation across its athletic country clubs as members prioritize intelligent strength training, mobility and long-term health. In 2025, Life Time saw a significant increase in participation in private Pilates sessions year over year, underscoring the accelerating shift toward low-impact, high-results strength training that supports functional movement, mental wellbeing and longevity.

"Pilates and reformers may be having a cultural moment, but at Life Time it's been a cornerstone for decades," said Theresa Barone, Director of Pilates at Life Time. "What's exciting for us to see is how formats like CTR are bringing new people onto the reformer. Many members who start with CTR for strength and athletic performance naturally gravitate toward traditional Pilates as they experience its powerful benefits for mobility, posture and healthy aging."

With more than 175 Life Time locations offering Pilates programming, the brand is the largest provider of both traditional Pilates and private sessions in the U.S. – a distinction earned well before reformer workouts became one of the fastest-growing fitness trends nationwide. As Life Time opens new clubs and expands existing destinations, Pilates studios and reformer-based classes remain a foundational, high-demand part of the member experience.

That long-standing foundation has also enabled Life Time to innovate within the category, including the launch of CTR, its athletic, 45-minute reformer-based strength training class designed to build progressive resistance, power and performance in a high-energy group setting. While distinct from traditional Pilates, CTR uses the reformer to deliver athletic movement and strength development through a more performance-driven format. Since launching, CTR has expanded steadily across Life Time clubs, with waitlists continuing to signal strong demand. Life Time plans to offer CTR at more than 60 locations by year's end.

Life Time's Pilates program maintains a traditional and comprehensive approach, adhering to the execution established by Joseph Pilates while offering a full ecosystem of equipment beyond the Reformer, including Mat, Cadillac/Tower, Chairs, Barrels and more to deliver complete, highly effective private and semi-private programming. Pilates is deeply integrated into Life Time's holistic healthy living ecosystem. Members can pair Pilates with expansive fitness floors, Dynamic Personal Training, dedicated recovery spaces, nutrition coaching, and a robust lineup of large and Signature Group Training classes—creating a comprehensive approach to building strength, improving mobility and enhancing cardiovascular endurance.

To help meet rising interest and introduce more people to Pilates and reformer-based training, Life Time will host an Intro to Pilates weekend at clubs across the country from February 23–26. The experience is designed for those curious about Pilates or looking to learn more in a welcoming, approachable environment. Interested participants are encouraged to contact their local Life Time or visit lifetime.life for additional information.

For more information about Life Time, visit www.lifetime.life, follow on social media at Facebook, Instagram and LinkedIn, or download the complimentary Life Time App. You can also find Life Time's collection of supplements, equipment and apparel on the LT Shop by following its Instagram page.

About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its 190 athletic country clubs across the U.S. and Canada, the complimentary and comprehensive Life Time app featuring its L•AI•C™ AI-powered health companion, and more than 30 iconic athletic events. Serving people ages 90 days to 90+ years, the Life Time ecosystem uniquely delivers healthy living, healthy aging, and healthy entertainment experiences, a range of unique healthy way of life programs, highly trusted LTH nutritional supplements and more. Recognized as a Great Place to Work^®, the company is committed to upholding an exceptional culture for its 43,000 team members.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/life-time-ignites-the-pilates-and-reformer-boom-as-demand-surges-coast-to-coast-302691845.html

SOURCE Life Time, Inc.

FAQ

How many Life Time clubs offer Pilates programming as of February 18, 2026 (LTH)?

Life Time operates Pilates programming at more than 175 locations. According to the company, that makes it the largest U.S. provider of traditional Pilates and private sessions, reflecting long-term category investment and national scale.

What is CTR and why is it important for Life Time (LTH)?

CTR is a 45-minute athletic reformer strength class focused on progressive resistance and performance. According to the company, CTR drives new member demand and became the company's most waitlisted class, signaling strong consumer interest.

Will new Life Time locations include Pilates studios in 2026 (LTH)?

Yes; Life Time plans to include Pilates studios in each of its planned 12–14 new locations in 2026. According to the company, Pilates remains a foundational part of the member experience across expansions.

How widely will CTR be available across Life Time clubs in 2026 (LTH)?

Life Time plans to offer CTR at more than 60 locations by year-end 2026. According to the company, CTR has steadily expanded and its waitlists indicate continued rollout prioritization.

What is the Intro to Pilates weekend at Life Time clubs (Feb 23–26, 2026)?

The Intro to Pilates weekend is a multi-club event from Feb 23–26, 2026 for people curious about Pilates or reformer training. According to the company, it aims to welcome newcomers and reduce barriers to trial.

How does Life Time integrate Pilates into its broader fitness offering (LTH)?

Pilates is part of a holistic ecosystem pairing equipment, private sessions, fitness floors, personal training, recovery and nutrition. According to the company, this integration supports mobility, strength and long-term healthy living for members.