Kultura Brands Launches Thirst Responder(TM) Hydrogen Water, Activates Direct-to-Consumer Sales and Advances National Commercial Rollout

Rhea-AI Summary

Kultura Brands (OTCID: LTNC) launched Thirst Responder™, a hydrogen-rich canned water brand, and opened direct-to-consumer orders at www.thirstresponder.com on January 29, 2026. The non-flavored SKU begins shipping next week; flavored SKUs expected to ship on February 15, 2026.

The company is preparing a national commercial rollout with distribution via Cencora, targeting initial placement in approximately 700 retail locations starting in February and potential reach across Cencora’s network of more than 100,000 locations.

Positive

• Direct-to-consumer sales launched with live ordering at www.thirstresponder.com
• Non-flavored SKU shipping begins next week, with flavored SKUs shipping by Feb 15, 2026
• Planned commercial distribution through Cencora offering potential access to >100,000 locations
• Initial retail placement expected in approximately 700 locations starting in February
• Manufacturing is reported as nearing completion, enabling near-term fulfillment

Negative

• Flavored SKUs delayed until Feb 15, 2026, concentrating early sales on a single SKU
• Initial commercial rollout targets ~700 stores, a small fraction of Cencora’s 100,000+ network

News Market Reaction

+33.33%

1 alert

+33.33% News Effect

On the day this news was published, LTNC gained 33.33%, reflecting a significant positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

JACKSON, WYOMING / ACCESS Newswire / January 29, 2026 / Kultura Brands, Inc., formerly known as Labor Smart Inc. (OTCID:LTNC) announced the official launch of Thirst Responder^™, its hydrogen-rich canned water brand focused on clean, high-performance hydration. The brand is now live for direct-to-consumer orders at www.thirstresponder.com, marking a key operational milestone in Kultura Brands' broader strategy to build and scale premium consumer beverage platforms.

Thirst Responder is entering the market with a disciplined, execution-driven rollout centered on operational readiness, premium positioning, and long-term scalability. Initial offerings include 24-count cases, with the non-flavored (pure hydrogen water) SKU scheduled to begin shipping next week. The brand's flavored SKUs are expected to be ready for shipment beginning February 15, 2026, with all early customer orders fulfilled on or before that date.

"This launch reflects a deliberate and well-coordinated effort across manufacturing, logistics, and commercial planning," said Brad Wyatt, Chief Executive Officer of Kultura Brands. "Thirst Responder is entering the market with the infrastructure and partners in place to support meaningful scale."

In parallel with the direct-to-consumer launch, Kultura Brands is preparing Thirst Responder for broader commercial distribution through Cencora, one of the largest healthcare services and distribution organizations in the world. Cencora's U.S. distribution network serves more than 100,000 locations, providing substantial potential reach across pharmacies, healthcare providers, and related channels. Manufacturing is nearing completion, with initial marketplace placement expected to begin in approximately 700 retail locations starting in February. Marketplace promotions, branded merchandising assets, and trade support initiatives are in development to support placement, visibility, and velocity.

"We are excited about the opportunity to grow Thirst Responder across Cencora's portfolio," said Brent Albin, Chief Operating Officer of Kultura Brands. "Their scale, infrastructure, and customer reach provide a strong foundation as we expand beyond direct-to-consumer channels and execute a broader commercial rollout."

Thirst Responder is positioned within the functional hydration category, emphasizing purity, simplicity, and performance. The launch reflects Kultura Brands' approach of pairing brand development with operational discipline and measured market expansion.

For additional information or investor inquiries, please contact ir@kulturabrands.com.
To place an order or learn more, visit www.thirstresponder.com.

About Kultura Brands, Inc.
Kultura Brands, Inc. (OTCID:LTNC) is a consumer products company focused on building and scaling premium brands across beverage, wellness, and lifestyle categories, with an emphasis on disciplined execution, strategic partnerships, and long-term value creation.

Safe Harbor / Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include, but are not limited to, statements regarding anticipated product shipments, production timelines, distribution plans, marketplace placement, retail expansion, customer demand, and future growth initiatives. These statements are based on current expectations, estimates, forecasts, and assumptions and involve known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied. Such risks and uncertainties include, but are not limited to, manufacturing capacity, supply chain conditions, regulatory approvals, market acceptance, competitive pressures, economic conditions, and other risks detailed from time to time in the Company's filings with OTC Markets. Kultura Brands undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.

SOURCE: Kultura Brands, Inc.

View the original press release on ACCESS Newswire

FAQ

When did Kultura Brands (LTNC) launch Thirst Responder and open direct-to-consumer orders?

Kultura Brands launched Thirst Responder and opened direct-to-consumer orders on January 29, 2026. According to Kultura Brands, customers can order now at www.thirstresponder.com, with fulfillment timelines specified for non-flavored and flavored SKUs.

When will Thirst Responder (LTNC) begin shipping its non-flavored and flavored SKUs?

The non-flavored Thirst Responder SKU begins shipping next week; flavored SKUs ship by February 15, 2026. According to Kultura Brands, all early customer orders will be fulfilled on or before that February 15 date.

How will Kultura Brands (LTNC) distribute Thirst Responder beyond direct-to-consumer sales?

Kultura Brands plans broader commercial distribution through Cencora, leveraging its U.S. distribution network. According to Kultura Brands, Cencora serves over 100,000 locations and will support pharmacy and healthcare channel placement.

How many retail locations will carry Thirst Responder (LTNC) at initial rollout?

Initial marketplace placement is expected in approximately 700 retail locations starting in February. According to Kultura Brands, marketplace promotions and branded merchandising assets are being developed to support visibility and velocity.

Is Thirst Responder (LTNC) ready for large-scale manufacturing and fulfillment?

Kultura Brands reports manufacturing is nearing completion, enabling near-term fulfillment and scale. According to Kultura Brands, operational readiness and partners are in place to support meaningful scale during rollout.

Where can investors or customers get more information about Thirst Responder and LTNC?

Customers can order at www.thirstresponder.com; investors may contact ir@kulturabrands.com. According to Kultura Brands, the company provided these channels for orders and investor inquiries related to the launch.