Lottery.com Announces Sports.com Hub Global Expansion Plans

Rhea-AI Summary

Lottery.com (NASDAQ: LTRY) has unveiled expansion plans for Sports.com-branded co-working and incubation hubs, starting with the acquisition of Nook Holdings Limited in Dubai. The company will acquire 90% ownership of Nook by June 30, 2025, which generated $354,000 in net profit in FY 2024 and projects a 38% increase to $490,000 in 2025. The expansion includes a second hub in Al Quoz, Dubai, opening in Q4 2025, with future locations planned in Riyadh, Jeddah, Abu Dhabi, and Greater Miami. This expansion is supported by a $100 million financing facility with Generating Alpha, focusing on acquiring cash-generative businesses with tangible assets. The Sports.com hubs will serve as launchpads for sports, health, wellness, and entertainment startups, aiming to create a global network of integrated ventures.

Positive

• Secured $100 million financing facility for strategic acquisitions
• Acquiring 90% stake in profitable Nook Holdings with $354,000 net profit in 2024
• Nook projects 38% profit growth to $490,000 in 2025
• Expansion planned across multiple high-growth markets including UAE, Saudi Arabia, and USA

Negative

• Significant capital expenditure required for multiple location expansions
• Execution risks in multiple international markets
• Integration challenges of acquired businesses into Sports.com ecosystem

Insights

Financial Analyst

Lottery.com's acquisition of Nook Holdings and global expansion blueprint shows modest revenue impact but strategic positioning for future growth.

Lottery.com's announced acquisition of Nook Holdings represents a strategic rather than immediately financially transformative move. The 90% stake in the UAE-based sports and wellness incubator will be completed by June 30, 2025. Looking at the numbers, Nook generated a modest $354,000 in net profit for FY 2024, with projections showing a 38% increase to $490,000 in 2025.

This acquisition is part of a broader "buy-and-build" strategy utilizing Lottery.com's $100 million financing facility with Generating Alpha. The company is implementing a modular business model focused on acquiring cash-generative businesses with tangible assets and recurring revenue potential.

The expansion plan includes rebranding Nook under Sports.com and establishing additional hub locations in strategic markets including Al Quoz (UAE), Riyadh and Jeddah (Saudi Arabia), and the Greater Miami area. The Al Quoz location is slated to open in Q4 2025.

What's significant here isn't the immediate financial impact – Nook's revenue contribution is minimal relative to a publicly-traded company's typical needs – but rather the scalable blueprint being established. The company is creating physical anchors in high-growth regions that could potentially support multiple revenue streams through their incubator model for sports, health, wellness, and entertainment startups.

This represents a pivot toward a platform business with diversified revenue potential, though investors should note that execution across multiple international markets simultaneously carries significant operational complexity.

FORT WORTH, Dallas, June 11, 2025 (GLOBE NEWSWIRE) -- Lottery.com Inc. (NASDAQ: LTRY, LTRYW) (“Lottery.com” or “the Company”), a leading technology company transforming the intersection of gaming, sports and entertainment, today announces its growth strategy for Nook Holdings Limited (“Nook”), the UAE-based sports and wellness incubator located at One JLT, Dubai.   The Company is expected to complete its acquisition of a ninety percent (90%) ownership stake in Nook on or before June 30, 2025.

The Company has unveiled a strategic, multi-market rollout plan for its Sports.com-branded co-working and incubation model. This forms part of the Company’s broader platform growth strategy designed to drive international brand presence, cash generation through tangible asset acquisitions. Nook will be rebranded under Sports.com upon completion of the transaction.

“This is not a one-off transaction — this is a scalable blueprint,” said Matthew McGahan, Chairman and CEO of Lottery.com and Sports.com. “For several months, we’ve been clear that Lottery.com and Sports.com are executing an aggressive buy-and-build strategy. We operate a modular model that enables us to bolt on high-potential, cash-generative businesses that expand both brands quickly and globally.”

This execution aligns with the stated intent behind Lottery.com’s $100 million financing facility with Generating Alpha. The financing facility provides the Company with growth capital to target strategic acquisitions of businesses that possess tangible assets and demonstrate strong recurring revenue potential along with support existing operations. Nook generated $354,000 in net profit in FY 2024 and is projecting a 38% increase to $490,000 in 2025.

The Company has confirmed that its second Sports.com incubator hub will be located in Al Quoz, a high-growth district near DIFC and the Burj Khalifa, within a major new leisure complex. The site is expected to open in Q4 2025 and will serve as a regional anchor for the Company’s operations in the Middle East.

^{Al Quoz Sports.com/Nook Hub refreshment area (rendering)}

Further locations have been identified for international expansion, including:

• Riyadh and Jeddah, Saudi Arabia
• Abu Dhabi, UAE
• Greater Miami, Florida area
  
  

“This is a long-term platform play,” said Mark Bircham, Director of Lottery.com and Head of Acquisitions at Sports.com. “We’re creating a repeatable model that connects high-growth markets to a shared infrastructure. With the right businesses in place, the potential to scale across multiple verticals is enormous.”

Each Sports.com hub is designed to serve as a launchpad for sports, health, wellness, and entertainment startups. By integrating these ventures into the broader Sports.com ecosystem, the Company aims to unlock new monetization channels and deliver long-term shareholder value.

About Lottery.com

The Lottery.com Inc. (NASDAQ: LTRY, LTRYW) family of brands — including Sports.com, Tinbu and WinTogether, comprise a unified ecosystem that integrates gaming, entertainment, and sports. Follow the Company on X, Instagram and Facebook.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, expectations related to the investigation of short selling or potential naked short selling, including the Company’s analysis, its ability to take appropriate corrective action, or any potential investigations by regulators; any future findings from ongoing review of the Company’s internal accounting controls; additional examination of the preliminary conclusions of such review; the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq; the Company’s ability to regain compliance with the Bid Price Requirement; the Company’s ability to regain compliance with Nasdaq Listing Rules; the Company’s ability to become current with its SEC reports; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. 

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5663c41c-637f-4966-9bbc-1aa1ffac0be2

This press release was published by a CLEAR® Verified individual.

For more information, please visit www.lottery.com or contact our media relations team at press@lottery.com.

FAQ

What is Lottery.com's acquisition target for Sports.com expansion?

Lottery.com is acquiring a 90% stake in Nook Holdings Limited, a UAE-based sports and wellness incubator, expected to complete by June 30, 2025.

How much profit does Nook Holdings generate and what is its growth projection?

Nook Holdings generated $354,000 in net profit in FY 2024 and projects a 38% increase to $490,000 in 2025.

What is the size of LTRY's financing facility for acquisitions?

Lottery.com has secured a $100 million financing facility with Generating Alpha for strategic acquisitions.

Where are the planned locations for Sports.com hub expansion?

Planned locations include Al Quoz (Dubai), Riyadh and Jeddah (Saudi Arabia), Abu Dhabi (UAE), and the Greater Miami area (Florida).

When will the second Sports.com hub open in Al Quoz, Dubai?

The second Sports.com hub in Al Quoz, Dubai is expected to open in Q4 2025.