Innovative Eyewear, Inc. Announces New Reebok® Smart Eyewear for Gym and Indoor Sports

Rhea-AI Summary

Innovative Eyewear (NASDAQ: LUCY) on December 11, 2025 launched two new light-adaptive sport smartglasses in its Reebok Powered by Lucyd collection: photochromic variants of the Octane and Nitrous frames designed for gym and indoor sports.

The collection features an overhauled end-to-end sound system developed with audio engineers and now targets indoor and hybrid users (weightlifting, CrossFit, pickleball). The company also introduced Lucyd Boosters, a silicone accessory that enhances volume and clarity and reduces sound leakage in loud environments.

Key Figures

New sport smartglasses 2 variants New light-adaptive Octane and Nitrous frames for gym/indoor sports

Market Reality Check

$0.0847 Last Close

Volume Volume 889,594 is slightly below the 20-day average of 934,544 (relative volume 0.95x). normal

Technical Shares trade below the 200-day moving average of 2.25, despite a 8.9% pre-news gain.

Peers on Argus 1 Up

LUCY was up 8.9% pre-news while peers were mixed: FEMY up 5.36%, HBIO up 6.19%, GCTK up 7.79%, but MHUA down 27.18%. Only one momentum peer (NXGL, up 11.83%) appeared, supporting a stock-specific move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 01	Retail partnership	Positive	-9.1%	Reebok smart eyewear added to SmartBuyGlasses for global online distribution.
Nov 13	Earnings update	Positive	-12.4%	Q3 2025 revenue and margins rose sharply, though net loss persisted.
Nov 04	Product launch	Positive	-8.2%	Four new Lucyd Armor ChatGPT-enabled smart safety glasses and certifications.
Oct 06	International expansion	Positive	+0.5%	SILMO Paris drove EU distribution wins and new safety certification.
Sep 24	Trade show results	Positive	+1.5%	Vision Expo West added about 40 new accounts and global partners.

Pattern Detected

Recent history shows several positive operational updates followed by negative price reactions, suggesting a pattern of selling into good news, with occasional alignment on trade show successes.

Recent Company History

Over the past few months, Innovative Eyewear reported multiple growth-oriented milestones. Q3 2025 results on Nov 13 showed sharply higher revenue and margins but the stock fell. New Lucyd Armor smart safety glasses and certifications on Nov 4, and European expansion from SILMO Paris reported on Oct 6, highlighted product and geographic growth. Vision Expo West results on Sep 24 added new accounts and distribution. The Dec 1 Reebok retail partnership extended ecommerce reach before today’s new Reebok gym-focused launch.

Market Pulse Summary

This announcement adds two new light-adaptive Reebok smartglasses tailored to gyms and indoor sports, plus a Lucyd Boosters accessory to improve audio in loud environments. It follows recent steps such as new Lucyd Armor variants, international expansion, and a Reebok ecommerce partnership. Together, these point to a strategy centered on broadening styles and use-cases. Investors may watch future updates on unit sales, margins, and adoption of the new indoor-focused models.

Key Terms

smartglasses technical

"two new, light-adaptive sport smartglasses in its cutting-edge Reebok"

Smartglasses are wearable eyeglasses that integrate small computers, displays, cameras and sensors to show digital information, capture data, or enable hands-free communication while you look at the world. They matter to investors because successful smartglasses can create new revenue streams from devices, services and apps; adoption depends on comfort, battery life, useful software and privacy rules, so their commercial potential can significantly affect hardware makers and platform businesses.

photochromic technical

"The addition of these new photochromic variants expands the collection"

A photochromic material changes its color or level of darkness when exposed to light, like eyeglass lenses that darken outdoors and clear up indoors. For investors, this property matters because it can create differentiated products, influence manufacturing complexity and cost, and affect consumer demand and durability expectations—factors that can impact sales, margins and long‑term competitive advantage.

open-ear audio technical

"where open-ear audio platforms have typically struggled to deliver"

Open-ear audio describes headphones or earbuds that deliver sound without blocking or sealing the ear canal, using speakers positioned near the ear or vibration against the skull so users can hear music and surroundings at the same time. For investors, it signals a product category driven by safety and lifestyle demand—think listening to a podcast while staying aware of traffic—so adoption, patent positions, supply chain costs and brand differentiation can all affect sales and profit potential.

AI-generated analysis. Not financial advice.

MIAMI, Dec. 11, 2025 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the manufacturer of smart eyewear under the Lucyd^®, Lucyd Armor^®, Reebok^®, Eddie Bauer^® and Nautica^® brands, is pleased to announce that it has launched two new, light-adaptive sport smartglasses in its cutting-edge Reebok Powered by Lucyd Smart Eyewear collection. These new variants of the Octane and Nitrous frames are designed for use in the gym and indoor sport.

The Reebok Smart Eyewear collection offers the Company's most powerful music experience to-date, with an end-to-end overhauled sound system developed with leading audio engineers. The addition of these new photochromic variants expands the collection to indoor and hybrid indoor/outdoor users, such as athletes who enjoy weightlifting, CrossFit and pickleball.

Additionally, the Company has launched a new accessory for its Reebok and Lucyd Armor lines, the Lucyd Boosters. This simple silicone accessory enhances volume and clarity, and reduces sound leakage in loud environments. It's ideal for use in very loud environments such as factory floors and CrossFit gyms, ensuring the frames are fully audible without obstructing your hearing.

"Almost immediately after launching our Reebok smart eyewear collection with a focus on running and cycling, we heard from our customers that they wanted a pair for the gym or the court as well," said Harrison Gross, CEO of Lucyd. "We're pleased to deliver it to them, and provide the year's most fun and functional accessory for the millions of people who prefer exercising indoors or in both indoor/outdoor environments. And we're more than excited to launch a product that we think is the ideal smart companion for America's new favorite pastime, pickleball. Additionally, the new Lucyd Boosters accessory provides an extra audio punch for the loudest environments, where open-ear audio platforms have typically struggled to deliver an optimal listening experience."

About Innovative Eyewear, Inc.

Innovative Eyewear is a developer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd^®, Nautica^®, Eddie Bauer^® and Reebok^® brands. True to our mission to Upgrade Your Eyewear^®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

Forward Looking Statements

This press release contains certain forward-looking statements, including those relating to the Lucyd Armor collection. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."

Investor Relations Contact:

Scott Powell
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: scott@skylineccg.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/innovative-eyewear-inc-announces-new-reebok-smart-eyewear-for-gym-and-indoor-sports-302639188.html

SOURCE Innovative Eyewear, Inc.

FAQ

What did Innovative Eyewear (LUCY) announce on December 11, 2025?

The company launched two photochromic sport smartglasses (Octane and Nitrous) for gym/indoor sports and a new Lucyd Boosters audio accessory.

Which Reebok Powered by Lucyd frames did LUCY add for indoor sports?

LUCY added photochromic variants of the Octane and Nitrous frames aimed at gym and indoor sport users.

How do the new LUCY Reebok smartglasses improve audio?

The collection features an overhauled end-to-end sound system developed with leading audio engineers for a stronger music experience.

What are Lucyd Boosters and who are they for?

Lucyd Boosters are a silicone accessory that increases volume and clarity and reduces sound leakage in loud environments like CrossFit gyms or factory floors.

Which activities does LUCY say the new Reebok smartglasses target?

The company highlighted weightlifting, CrossFit and pickleball, and broader indoor or hybrid indoor/outdoor users.

Will the new Reebok smartglasses work outdoors as well as indoors?

The photochromic variants expand the collection to indoor and hybrid indoor/outdoor users, per the company announcement.