Welcome to our dedicated page for Southwest Airls Co news (Ticker: LUV), a resource for investors and traders seeking the latest updates and insights on Southwest Airls Co stock.
Southwest Airlines Co (NYSE: LUV), the pioneering low-cost carrier renowned for its efficient operations and employee-first culture, maintains this dedicated news hub for investors and industry observers. Access timely updates on corporate developments, financial performance, and strategic initiatives directly from official sources.
This resource consolidates essential announcements including quarterly earnings reports, fleet expansion plans, service route updates, and leadership changes. Monitor Southwest's unique approach to maintaining cost leadership while delivering award-winning customer service in the competitive airline sector.
With updates spanning operational milestones to regulatory filings, this page serves as a critical tool for understanding Southwest's market position. The streamlined presentation ensures quick access to both recent developments and historical context without promotional bias.
Bookmark this page to stay informed about Southwest's continued innovations in point-to-point travel and workforce management strategies. Check regularly for new filings that may impact investment decisions or industry analysis.
Southwest Airlines (NYSE: LUV) has renewed its position as the Official Airline of the SEC, enhancing its commitment to college football fans. The airline has scheduled 59 flights for 19 games, including 13 SEC games throughout the fall season. Southwest is expanding its services by adding Knoxville, TN as a new destination starting March 2026.
The partnership includes access to SEC Network in their inflight entertainment, allowing passengers to watch games during flights. Southwest serves 117 airports across 11 countries and carried over 140 million customers in 2024, maintaining its position as the largest carrier of nonstop domestic travelers in the United States.
Southwest Airlines (NYSE:LUV) and EVA Air have established a strategic interline partnership, enhancing connectivity between Asia and North America. The agreement connects EVA Air passengers from four major U.S. gateways - Los Angeles, San Francisco, Seattle, and Chicago - to Southwest's extensive domestic network spanning over 100 cities.
EVA Air currently operates 89 weekly flights to North America, set to increase to 94 weekly flights by year-end. The partnership enables seamless travel with unified booking, coordinated ticketing, and through-checked baggage service. Passengers can now book single itineraries combining both carriers' flights through EVA Air's platforms and travel agencies.
Southwest Airlines (NYSE:LUV) announced significant expansion plans through June 3, 2026, featuring three major developments. The airline will launch service to St. Maarten, its first new international destination since 2021, with daily flights from Orlando and weekend service from Baltimore/Washington starting April 7, 2026.
Southwest also unveiled a new partnership with EVA Air, enabling connections between North America and Asia through gateway airports in Los Angeles, San Francisco, Seattle-Tacoma, and Chicago O'Hare. The interline agreement is Southwest's third airline partnership.
Additionally, the airline introduced new seasonal routes including Knoxville-Denver and Chicago O'Hare-Panama City, Florida services, both starting April 9, 2026.
Southwest Airlines (NYSE:LUV) has launched Getaways by Southwest™, a new in-house vacation packages product that combines flights, hotels, car rentals, and ground transportation options. The service offers signature flexibility and enhanced benefits for travelers.
Key features include free checked bags (two per customer), 5 Rapid Rewards points per dollar spent on bookings, and flexible cancellation policies with vacation credits valid for 18 months. The service covers popular destinations including Las Vegas, Orlando, Hawaii, Cancun, Punta Cana, and Montego Bay.
Southwest Airlines (NYSE:LUV) has announced significant network expansion plans, with the highlight being new service at Knoxville's McGhee Tyson Airport starting March 5, 2026. The airline will operate five daily round-trips from Knoxville, including twice-daily service to Nashville and daily flights to Baltimore, Dallas, and Orlando.
Additionally, Southwest is expanding its San Diego operations with the opening of a new Terminal 1, launching daily year-round service to five new destinations including Eugene, Maui, Portland, Puerto Vallarta, and Seattle. The airline is also adding Saturday service to Bozeman and Spokane for winter recreation access.
The expansion includes new twice-daily services between several city pairs, including Chicago (Midway)-Milwaukee, Phoenix-Tucson, and Little Rock-Nashville, starting March 5, 2026.
Elliott Investment Management has released a statement regarding leadership changes at Southwest Airlines (NYSE:LUV). The investment firm acknowledged Rakesh Gangwal's decision to step down as Chair of Southwest Airlines, while noting he will remain on the Board. Elliott's Partner John Pike and Portfolio Manager Bobby Xu expressed gratitude for Gangwal's leadership during what they described as a transformational period for the company.
Elliott affirmed its confidence in Southwest's trajectory and expressed commitment to maintaining constructive engagement as the airline pursues its long-term value creation strategy.
Southwest Airlines (NYSE:LUV) has announced significant governance changes effective August 1, 2025. Rakesh Gangwal is stepping down as independent Chair but will remain on the Board, while Doug Brooks has been appointed as the new independent Chair. The company has also formed a new Ad Hoc Fleet Oversight Committee, which will be chaired by Gangwal.
Brooks, who has served as a Director since 2010, brings extensive leadership experience from his former role as Chairman, President, and CEO of Brinker International. During his tenure at AutoZone, Inc., the company achieved a total shareholder return of over 450%. The leadership transition comes as Southwest continues its business model transformation, with the company carrying more than 140 million customers in 2024.
Southwest Airlines (NYSE:LUV) has announced its 186th quarterly dividend declaration. The company will pay a cash dividend of $0.18 per share to shareholders of record as of September 3, 2025. The dividend payment is scheduled for September 24, 2025.
Southwest Airlines (NYSE:LUV) has announced a strategic partnership with Peet's Coffee to become their official inflight coffee provider starting August 13, 2025. This marks Peet's first major U.S. airline partnership, introducing their coffee to millions of new consumers across Southwest's network.
The partnership will feature Peet's 'Off the Grid' medium roast blend, made from Colombian and El Salvador beans. Peet's already has a presence in 25 airports served by Southwest, including major hubs in Denver, Houston, and Phoenix. To celebrate the launch, both companies will host a co-branded event at Peet's East 8th Street location in Chicago on August 15-16, 2025.
Southwest Airlines (NYSE:LUV) has announced significant changes to its service model and route expansion. Starting January 27, 2026, the airline will implement assigned seating across all flights, departing from its traditional open seating policy. Customers can now purchase assigned and premium seating during booking.
The airline also announced new year-round service to St. Thomas, USVI, with daily flights from Orlando beginning February 5, 2026, and peak-day service from Baltimore/Washington starting February 7, 2026. Additionally, Southwest is expanding seasonal routes connecting northeastern cities to Florida, and midwest cities to Phoenix and Palm Springs.
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