BRING A PLUS ONE ALONG FOR THE RIDE WITH THE SOUTHWEST AIRLINES COMPANION PASS
Southwest Airlines (NYSE:LUV) launched a limited-time promotional Companion Pass for Rapid Rewards members, allowing a designated companion to fly for the cost of taxes and fees only (from $5.60 one-way) on qualifying flights from Jan. 5 to March 3, 2027.
Rhea-AI Summary
Southwest Airlines (NYSE:LUV) launched a limited-time promotional Companion Pass for Rapid Rewards members, allowing a designated companion to fly for the cost of taxes and fees only (from $5.60 one-way) on qualifying flights from Jan. 5 to March 3, 2027.
To earn the pass, members must register, book one qualifying round trip or two one-way revenue flights by Aug. 6, 2026, and travel by Nov. 18, 2026. According to Southwest Airlines, Rapid Rewards members also gain access to free Starlink WiFi (where available) and can earn or buy points, while the airline serves 121 airports in 12 countries and carried over 134 million customers in 2025.
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News Market Reaction – LUV
In the Aug 4 session, LUV gained 3.46%, reflecting a moderate positive market reaction. Argus tracked a peak move of +4.9% during that session. Our momentum scanner triggered 38 alerts that day, indicating elevated trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
- Promotional validity
- January 5–March 3, 2027
- Main Companion Pass promotion terms
- Booking deadline
- August 6, 2026
- Deadline to purchase a qualifying flight
- Travel deadline
- November 18, 2026
- Deadline for qualifying travel
- Taxes and fees
- $5.60 one-way
- Minimum taxes and fees excluded from the free Companion fare
- Alternate validity dates
- January 1–March 7, 2027
- Promotional Companion Pass footnote
- Airport network
- 121 airports
- Southwest company description
- Countries served
- 12 countries
- Southwest company description
- Employees
- More than 73,000 People
- Full-time-equivalent active employees as of March 31, 2026
Historical Context
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24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Sharing adventures with a friend is just one qualifying roundtrip flight away
To qualify, Rapid Rewards Members must:
- Register for the promotion and purchase a Southwest® revenue flight (one qualifying round trip or two qualifying one-ways) using Rapid Rewards points, a combination of cash and points, or any other eligible form of payment, starting today through August 6, 2026;
- Travel by November 18, 2026; and
- Designate a Companion to fly for free (does not include taxes and fees from
$5.60
"The Companion Pass is one of the most valued benefits in travel, and this promotion makes it easier than ever for both new and existing Customers to experience the value of Rapid Rewards," said Nandika Suri, Vice President of Rapid Rewards. "Whether you're enrolling for the first time or have been a Member for years, this offer provides a simple and rewarding way to earn a promotional Companion Pass and share your next adventure with someone special."
One More Reason to Love Rapid Rewards®
Southwest offers access to free WiFi, including ultra-fast Starlink WiFi, to all Rapid Rewards Members thanks to T-Mobile.2 Customers can join Rapid Rewards to unlock access to free WiFi, tier benefits, and points by flying qualifying flights or spending with eligible partners. Members can purchase points to earn a reward to book their favorite destination or a new Southwest route. All Rapid Rewards rules and regulations apply at Southwest.com/rrterms.
Visit Southwest.com for the full Companion Pass promotion terms and conditions.1
ABOUT SOUTHWEST AIRLINES CO.
Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 12 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline.3 By empowering its more than 73,0004 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 134 million Customers carried in 2025. Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship.
1 Does not include taxes and fees from
2 Where available. Available only on WiFi-enabled designated aircraft.
3 Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q4 2025
4 Fulltime-equivalent active Employees as of March 31, 2026.
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SOURCE Southwest Airlines Co.
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