FROM FALL GETAWAYS TO SPRING BREAKS: SOUTHWEST AIRLINES' WEEK OF WOW DELIVERS DEALS ON TRAVEL

Southwest launches a limited-time Week of WOW promo with discounted fares, car rentals, hotels, and package deals for travel into early 2027.

Rhea-AI Summary

Southwest Airlines (LUV) launched its Week of WOW promotion on Sept. 14, 2026, offering discounts across flights, hotels, rental cars, and vacation packages.

Customers can save up to 40% off base fares on select flights for travel from Oct. 5, 2026, through March 3, 2027, when booked by Sept. 17, 2026. Additional offers include up to 15% off base rates on three-day or longer car rentals with Enterprise for bookings made Sept. 14–21, 2026, and hotel offers that provide 3,000 Rapid Rewards bonus points or a 3,000-point discount on stays booked Sept. 14–21, 2026, for travel through Sept. 30, 2027.

Getaways by Southwest vacation packages feature savings of up to $500 on a five-night package for two, plus two free checked bags, subject to stated terms and restrictions.

Market Context

LUV had a 1.42% pre-headline gain; the scanner showed one peer up and one down, so the move did not ...

Analysis

LUV had a 1.42% pre-headline gain; the scanner showed one peer up and one down, so the move did not meet the two-peer threshold for a sector-wide classification.

Key Figures

Base fare discount: Up to 40% Travel period: Oct. 5, 2026–March 3, 2027 Booking deadline: Sept. 17, 2026 +4 more

Base fare discount

Up to 40%

Select flights during Week of WOW

Travel period

Oct. 5, 2026–March 3, 2027

Eligible flight travel dates

Booking deadline

Sept. 17, 2026

Week of WOW fare-sale deadline

Rental car discount

Up to 15%

Three-day or longer Enterprise rentals

Hotel rewards

3,000 Rapid Rewards points

Hotel stays booked through Sept. 30, 2027

Vacation package savings

Up to $500

Five-night vacation package for two

Included checked bags

Two free checked bags

Qualifying Getaways by Southwest vacation package

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Planning a trip just got easier with discounts across the travel experience

DALLAS, Sept. 14, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) launches the Week of WOW, one of the carrier's biggest sales of the year. Starting today through Sept. 17, Customers can save up to 40% off base fares for flights from Oct. 5, 2026, to March 3, 2027¹, along with promotions on hotels, rental cars, and Getaways by Southwest™ vacation packages. Check out some of the nonstop routes on sale now available on Southwest.com®, with up to 40% off base fares between:

• Austin and San Diego,
• Nashville and Chicago (Midway),
• Denver and San Diego,
• Seattle and Nashville, and
• Austin and San Jose.

"At Southwest, we know Customers want flexibility, meaningful rewards, and an experience that makes travel feel easy from the moment they book to the moment they arrive," said Sabrina Callahan, Senior Vice President and Chief Digital & Marketing Officer. "Whether Customers are planning fall getaways, holiday visits, or business trips for the months ahead, the Week of WOW brings together exceptional value, new benefits, and the warm Hospitality Southwest only our Employees can deliver. It's another example of how we're giving Customers more choice, more flexibility, and more ways to get the most from every trip."

More Than a Fare Sale
Customers can shop at Southwest.com for discounts on:

• Fares: Customers can save up to 40% off base fares for select flights from Oct. 5, 2026, to March 3, 2027.¹ 
• Rental Cars: Customers can save up to 15% off base rates on three-day or longer car rentals with Enterprise.²  
• Hotels: Customers can earn 3,000 Rapid Rewards® bonus points or receive a 3,000 Rapid Rewards points discount for hotel stays through Sept. 30, 2027.³ 

Leave the Planning to Us 
Getaways by Southwest is bringing even more deals to Customers who want to book vacation packages. Customers can save up to $500 on a five-night vacation package for two,⁴ plus two free checked bags.⁵  

Unlock More Value as a Rapid Rewards Member
Join Rapid Rewards to unlock access to free WiFi thanks to T-Mobile®,⁶ tier benefits, and points by flying or spending with eligible partners. Members can purchase points to earn a reward to book their favorite destination or a new Southwest® route. All Rapid Rewards rules and regulations apply at Southwest.com/rrterms. 

ABOUT SOUTHWEST AIRLINES CO.
Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 120 airports across 12 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline.⁷ By empowering its more than 73,000⁸  People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 134 million Customers carried in 2025. Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship.

¹ Restrictions, exclusions, and blackouts apply. Seats/days/markets limited. 21-day advance purchase. Required. Book by 9/17. Discount applied pre-government taxes/fees. Additional fees may apply.
² Valid at participating Enterprise airport locations. Valid for bookings Sept. 14 to Sept. 21, 2026, and vehicle pickup through Dec. 15, 2026. Taxes and fees excluded. Terms and exclusions apply. 
³ Book Sept. 14, 2026, to Sept. 21, 2026. Terms apply. All Rapid Rewards rules and regulations apply and can be found at southwest.com/rrterms.
⁴ Getaways by Southwest™ Customers receive their first and second checked bags for free. Weight and size limits apply. Additional allowances, benefits, and/or exceptions may apply. Learn more.
⁵ Based on 2-person, 5-night minimum. Restrictions, exclusions, and blackouts may apply. Seats/days/markets limited. 1-day advance purchase required. Additional fees may apply. See Getaways by Southwest terms and conditions.
⁶ Where available. Available only on WiFi-enabled designated aircraft.
⁷ Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q4 2025
⁸ Fulltime-equivalent active Employees as of June 30,2026.

 

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SOURCE Southwest Airlines Co.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What are the booking and travel dates for the discounted airfares?

Customers can book discounted fares during Week of WOW from Sept. 14 through Sept. 17, 2026. The promotion applies to select flights for travel between Oct. 5, 2026, and March 3, 2027, with restrictions, exclusions, blackouts, and a 21-day advance purchase requirement. The discount is applied to base fares before government taxes and fees, and additional fees may apply.

Which additional travel discounts are available besides airfare?

The promotion includes up to 15% off base rates on three-day or longer car rentals with Enterprise at participating airport locations for bookings made Sept. 14–21, 2026, with vehicle pickup through Dec. 15, 2026. Hotel offers provide either 3,000 Rapid Rewards bonus points or a 3,000-point discount on eligible stays booked Sept. 14–21, 2026, for stays through Sept. 30, 2027, subject to terms and Rapid Rewards rules.

What are the details of the Getaways by Southwest vacation package offer?

Getaways by Southwest offers savings of up to $500 on a five-night minimum vacation package for two people, with a one-day advance purchase required. Customers booking these packages also receive their first and second checked bags free, subject to weight and size limits and applicable allowances or exceptions. Restrictions, exclusions, and blackouts may apply, and details are in the Getaways by Southwest terms and conditions.

What benefits are available to Rapid Rewards members in this promotion?

Rapid Rewards members can earn or use points with participating hotel offers and may purchase points to reach a reward for booking trips, including on new Southwest routes. The company highlights that members can access free inflight WiFi where available through T-Mobile on WiFi-enabled designated aircraft, along with tier benefits and points earned by flying or spending with eligible partners. All Rapid Rewards rules and regulations apply as listed at Southwest.com/rrterms.