SAY WOW TO DISCOUNT TRAVEL: SOUTHWEST AIRLINES DELIVERS WEEK OF DEALS ON FLIGHTS, HOTELS, CARS, AND VACATIONS

Rhea-AI Summary

Southwest Airlines (NYSE:LUV) launched its Week of WOW sale, running June 8–11, 2026. Customers can save up to 40% off base fares with code FLYWOW on select flights from Aug. 4 to Dec. 16, 2026, plus promotions on hotels, rental cars, cruises, and vacation packages.

News Market Reaction – LUV

-1.25%

4 alerts

-1.25% Session close to close

$21.12B Market Cap

0.6x Rel. Volume

In the Jun 8 session, LUV declined 1.25%, reflecting a mild negative market reaction. Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights Southwest’s Week of WOW, offering up to 40% off select base fares plus ...

Analysis

This announcement highlights Southwest’s Week of WOW, offering up to 40% off select base fares plus discounts and Rapid Rewards bonuses across cars, hotels, cruises, and vacation packages. It reinforces a strategy centered on value and loyalty, building on a network of 121 airports and more than 134 million Customers carried in 2025. Investors may monitor how such large-scale promotions affect load factors, unit revenue, and engagement with the Rapid Rewards program over time.

Key Figures

Seats on sale: more than 20 million seats Flight discount: up to 40% off base fares Car rental discount: up to 25% off base rates +5 more

8 metrics

Seats on sale more than 20 million seats Week of WOW promotion inventory

Flight discount up to 40% off base fares Select flights Aug. 4–Dec. 16, 2026 using code FLYWOW

Car rental discount up to 25% off base rates Dollar rentals booked June 8–15, 2026, 2+ days

Car rental bonus 1,200 Rapid Rewards points Two-day or longer Dollar car rentals

Hotel bonus/discount 5,000 Rapid Rewards points Bonus or discount on select hotel stays June 8, 2026–June 30, 2027

Vacation savings up to $500 off Getaways by Southwest vacation package for two, 5-night minimum

Network size 121 airports across 12 countries Southwest operating footprint

Customer and employee base 73,000 People; 134 million Customers Full-time equivalent employees and Customers carried in 2025

Historical Context

5 past events · Latest: May 21 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
May 21	Conference appearance	Neutral	+2.7%	CEO fireside chat at Bernstein Strategic Decisions Conference with webcast access.
May 07	Dividend declaration	Positive	-0.2%	189th quarterly cash dividend of $0.18 per share announced for shareholders.
May 06	Customer award	Positive	+4.5%	JD Power ranked Southwest #1 in economy customer satisfaction for fifth year.
Apr 28	Legal judgment	Negative	-2.1%	Nearly $1,000,000 paid after court ruling in flight attendant rights case.
Apr 27	Brand partnership	Positive	-0.5%	America250 partnership and Independence One livery unveiled with grant commitment.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent news has produced mixed reactions: customer-satisfaction and conference items aligned with positive moves, while a dividend and branding/partnership news saw mild divergences. Legal setbacks aligned with a negative reaction.

Recent Company History

Over the last few months, Southwest has balanced brand-building and operational news with occasional legal and financial updates. A JD Power customer-satisfaction win on May 6, 2026 coincided with a 4.51% gain, while a legal judgment on Apr. 28, 2026 saw a -2.08% move. Today’s promotion-focused announcement fits the pattern of customer- and value-centric messaging that has previously been associated with constructive, though not uniformly positive, price reactions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Book an adventure for less and earn more Rapid Rewards® points for future travel

DALLAS, June 8, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) launches the Week of WOW, one of the carrier's biggest sales of the year. Starting today through June 11, Customers can save up to 40% off base fares using code FLYWOW for flights from Aug. 4 to Dec.16, 2026,¹ along with promotions on hotels, rental cars, cruises, and Getaways by Southwest™ vacation packages. Check out some of the nonstop routes on sale now available on Southwest.com®, with one-way as low as 40% off between:

• Baltimore and Orlando,
• Dallas and Las Vegas,
• Dallas and San Diego,
• Austin and New Orleans, and
• Denver and Tampa.

"Southwest Customers can book deals across all of our travel products—and with more than 20 million seats on sale, including millions of nonstop flights to destinations that our Customers love—our Week of WOW offers the perfect opportunity to book that trip," said Sabrina Callahan, Senior Vice President and Chief Digital & Marketing Officer. "Delivering some of the best deals of the year is another way we're focused on giving Customers more reasons than ever to fly Southwest, alongside our Legendary Hospitality, enhanced onboard offerings, rewarding loyalty program, and industry leading flexibility with no change or cancel fees."²  

Savings All Along the Way
Customers can shop at Southwest.com for discounts on:

• Fares: Using code FLYWOW, Customers can save up to 40% off base fares for select flights from Aug. 4 to Dec.16, 2026.¹
• Rental Cars: Powered by Southwest's newly enhanced car rental platform, Customers can save up to 25% off base rates plus earn 1,200 Rapid Rewards points on two-day or longer car rentals with Dollar.³  
• Cruises: Customers can earn 2X Rapid Rewards points on eligible cruises departing on or before Dec. 31, 2027.⁴
• Hotels: Customers can earn 5,000 Rapid Rewards bonus points or receive a 5,000 Rapid Rewards points discount for select hotel stays from June 8, 2026, through June 30, 2027.⁵

More Reasons to Book the Vacation
Getaways by Southwest is bringing even more deals to Customers who want to book vacation packages. Customers can save up to $500 on a vacation package for two,⁶ plus two free checked bags.⁷  

Unlock More Value as a Rapid Rewards Member
Join Rapid Rewards to unlock access to free WiFi thanks to T-Mobile®,⁸ tier benefits, and points by flying or spending with eligible partners. Members can purchase points to earn a reward to book their favorite destination or a new Southwest route. All Rapid Rewards rules and regulations apply at Southwest.com/rrterms. 

ABOUT SOUTHWEST AIRLINES CO.
Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 12 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline.⁹ By empowering its more than 73,000¹⁰ People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 134 million Customers carried in 2025. Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship.

¹ Use code FLYWOW by June 11 for travel on select flights Aug. 4 to Dec. 16, 2026. Restrictions, exclusions, and blackouts apply. Seats/days/markets limited. Discount applied pre-government taxes/fees. Additional fees may apply.
² No change fees: Fare difference may apply. No cancel fees: All fare types are eligible for cancellations without a fee. For round trip reservations, if one or both flight segments is booked with a Basic fare, cancellations are only permitted if either a) both flight segments are canceled or b) the Basic fare segment(s) is upgraded. Failure to cancel a reservation at least 10 minutes prior to original scheduled departure may result in forfeited travel funds.
³ Valid at participating Dollar airport locations. Valid for bookings June 8 to June 15, 2026, and vehicle pickup through Nov. 30, 2026. Taxes and fees excluded. Terms and exclusions apply. 
⁴ Book June 8, 2026 to June 15, 2026. Terms apply. All Rapid Rewards rules and regulations apply and can be found at southwest.com/rrterms..
⁵ Book June 8, 2026 to June 15, 2026. Terms apply. All Rapid Rewards rules and regulations apply and can be found at southwest.com/rrterms. . 
⁶ Based on 2-person, 5-night minimum. Restrictions, exclusions, and blackouts may apply. Seats/days/markets limited 1-day advance. purchase required. Additional fees may apply. See Getaways terms and conditions.
⁷ Getaways by Southwest™ Customers receive their first and second checked bags for free. Weight and size limits apply. Additional allowances, benefits, and/or exceptions may apply. Learn more.
⁸ Where available. Available only on WiFi-enabled designated aircraft.
⁹ Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q4 2025
¹⁰ Fulltime-equivalent active Employees as of March 31, 2026.

 

View original content:https://www.prnewswire.com/news-releases/say-wow-to-discount-travel-southwest-airlines-delivers-week-of-deals-on-flights-hotels-cars-and-vacations-302793734.html

SOURCE Southwest Airlines Co.

FAQ

What is the Southwest Airlines (LUV) Week of WOW sale in June 2026?

The Week of WOW is a multi-product sale from June 8–11, 2026, offering discounts on flights, hotels, cars, cruises, and vacation packages. According to Southwest Airlines, it includes more than 20 million seats on sale across many popular nonstop routes.

How much can travelers save on Southwest Airlines (LUV) flights with the FLYWOW code?

Customers can save up to 40% off base fares on select flights using promo code FLYWOW. According to Southwest Airlines, the discount applies to travel between Aug. 4 and Dec. 16, 2026, before government taxes, fees, and additional charges.

What hotel and car rental Rapid Rewards benefits are included in Southwest (LUV) Week of WOW 2026?

The promotion offers up to 25% off base rates plus 1,200 Rapid Rewards points on eligible Dollar car rentals. According to Southwest Airlines, select hotel stays booked June 8–15, 2026 can earn 5,000 bonus points or a 5,000-point discount.

What are the travel and booking dates for Southwest (LUV) Week of WOW flight discounts?

Week of WOW bookings must be made June 8–11, 2026, using code FLYWOW on eligible routes. According to Southwest Airlines, discounted base fares apply to select flights departing between Aug. 4 and Dec. 16, 2026, subject to restrictions and blackouts.

What Getaways by Southwest vacation package deals are offered during the Week of WOW 2026?

Getaways by Southwest customers can save up to $500 on a two-person, five-night minimum vacation package. According to Southwest Airlines, these packages also include two free checked bags per customer, with standard weight and size limits applying.

How can Southwest (LUV) Rapid Rewards members earn extra points on cruises and hotels in this promotion?

Members earn 2X Rapid Rewards points on eligible cruises departing on or before Dec. 31, 2027. According to Southwest Airlines, select hotel bookings during June 8–15, 2026 provide either 5,000 bonus points or a 5,000-point discount on stays.

What additional benefits do Rapid Rewards members get during Southwest (LUV) Week of WOW?

Rapid Rewards members can access free in-flight WiFi where available and earn points through flights and partners. According to Southwest Airlines, members may also purchase points to reach reward levels for trips, including routes featured in the Week of WOW sale.