LiveOne and DAX United States Launch Exclusive Partnership Projected to Increase Programmatic Audio Advertising Revenues

Rhea-AI Summary

LiveOne (NASDAQ: LVO) has announced an exclusive audio advertising partnership with DAX, a leading digital advertising platform in the United States. Under the agreement, DAX will serve as LiveOne's exclusive audio advertising sales partner in the U.S., with expectations to significantly enhance LiveOne's programmatic audio advertising revenues.

DAX, which reaches over 108 million listeners through various audio channels including music, podcasts, radio, mobile games, and audio articles, will help LiveOne maximize its advertising opportunities while connecting brands with engaged audiences through its network of premium publishers.

Positive

• Partnership expected to significantly increase programmatic audio advertising revenues
• Access to DAX's extensive network reaching 108 million listeners
• Enhanced advertising monetization capabilities

Negative

• None.

LOS ANGELES, Dec. 10, 2024 (GLOBE NEWSWIRE) -- LiveOne (NASDAQ: LVO), an award-winning, creator-first, music, entertainment, and technology platform, announced today an exclusive audio advertising partnership with DAX, a leading digital advertising platform in the United States.

Under the terms of the agreement, DAX will serve as LiveOne's exclusive audio advertising sales partner in the U.S. This partnership is expected to significantly enhance LiveOne's audio ad monetization capabilities, with projected improvements of programmatic audio advertising revenues.

"We're excited to partner with DAX to maximize our advertising opportunities and provide the best value in music to consumers," said Bill Wittress, SVP of Business Development and Strategic Partnerships for LiveOne.

"I’m thrilled that we're continuing our longstanding exclusive partnership with LiveOne, a pioneer in the streaming music space," added Brian Conlan, President of DAX United States. "This collaboration empowers us to deliver innovative advertising solutions that connect brands with a passionate and engaged audience. With LiveOne's vast user base, we can offer advertising clients huge reach and access to an engaged audience that's eager to connect with brands that align with their lifestyle."

DAX is a leading digital advertising platform in the United States, helping brands connect with over 108 million listeners through music, podcasts, radio, mobile games, and audio articles. With content from a network of premium publishers, DAX offers advertisers unparalleled access to diverse and engaged audiences.

About LiveOne
Headquartered in Los Angeles, CA, LiveOne (Nasdaq: LVO) is an award-winning, creator-first, music, entertainment, and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. LiveOne's subsidiaries include Slacker, PodcastOne (Nasdaq: PODC), PPVOne, CPS, LiveXLive, DayOne Music Publishing, Drumify and Splitmind. LiveOne is available on iOS, Android, Roku, Apple TV, Spotify, Samsung, Amazon Fire, Android TV, and through STIRR's OTT applications. For more information, visit liveone.com and follow us on Facebook, Instagram, TikTok, YouTube and Twitter at @liveone. For more investor information, please visit ir.liveone.com.

About DAX United States
DAX United States is a pioneering digital advertising exchange that helps brands connect with over 108 million U.S. listeners across music, radio, podcasts, mobile games, and audio articles. Founded by Global in 2017, DAX's North American headquarters is located in New York City’s historic Penn District.

https://dax.global.com/us/
https://www.linkedin.com/company/dax-united-states/
https://www.youtube.com/@DAXUnitedStatesYT

Forward-Looking Statements

All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: LiveOne’s reliance on its largest OEM customer for a substantial percentage of its revenue; LiveOne’s ability to consummate any proposed financing, acquisition, spin-out, special dividend, merger, distribution or transaction, the timing of the consummation of any such proposed event, including the risks that a condition to the consummation of any such event would not be satisfied within the expected timeframe or at all, or that the consummation of any proposed financing, acquisition, spin-out, merger, special dividend, distribution or transaction will not occur or whether any such event will enhance shareholder value; LiveOne’s ability to continue as a going concern; LiveOne’s ability to attract, maintain and increase the number of its users and paid members; LiveOne identifying, acquiring, securing and developing content; LiveOne’s intent to repurchase shares of its and/or PodcastOne’s common stock from time to time under LiveOne’s announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; LiveOne’s ability to maintain compliance with certain financial and other covenants; LiveOne successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; LiveOne’s ability to extend and/or refinance its indebtedness and/or repay its indebtedness when due; uncertain and unfavorable outcomes in legal proceedings and/or LiveOne’s ability to pay any amounts due in connection with any such legal proceedings; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of LiveOne’s subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in LiveOne’s Annual Report on Form 10-K for the fiscal year ended March 31, 2024, filed with the U.S. Securities and Exchange Commission (the “SEC”) on July 1, 2024, Quarterly Report on Form 10-Q for the quarter ended September 30, 2024, filed with the November 14, 2024, and in LiveOne’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and LiveOne disclaims any obligation to update these statements, except as may be required by law. LiveOne intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

For media inquiries, please contact:

LiveOne IR Contact:

Liviakis Financial Communications, Inc.
(415) 389-4670
john@liviakis.com

LiveOne Press Contact:

LiveOne
press@liveone.com

FAQ

What is LiveOne's (LVO) new partnership with DAX expected to achieve?

The partnership is expected to significantly increase LiveOne's programmatic audio advertising revenues through enhanced monetization capabilities and exclusive audio advertising sales representation in the U.S.

How many listeners can LiveOne (LVO) potentially reach through the DAX partnership?

Through the DAX partnership, LiveOne can potentially reach over 108 million listeners across various audio channels including music, podcasts, radio, mobile games, and audio articles.

What is DAX's role in the new partnership with LiveOne (LVO)?

DAX will serve as LiveOne's exclusive audio advertising sales partner in the United States, helping to maximize advertising opportunities and connect brands with LiveOne's audience.