LiveWire™ Unveils One-of-One S2 Alpinista Custom Builds at Mama Tried, Kicking off a Breakout 2026

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MSRPs are the manufacturer’s suggested retail prices — the “sticker” prices manufacturers recommend retailers charge for products. They matter to investors because MSRPs influence a company’s revenue potential, profit margins, and how a product is positioned in the market; deviations between suggested and actual selling prices signal discounting, pricing power, inventory pressure, or demand strength. Think of MSRPs as a guidepost, like a suggested ticket price, not a guaranteed sale price.

03/03/2026 - 12:00 PM

Exclusive S2 Alpinista builds by Richard Rawlings (Gas Monkey Garage) and Jeff G. Holt (V-Twin Visionary) debut to record attendance as LiveWire accelerates momentum with updated 2026 pricing and global expansion

MILWAUKEE--(BUSINESS WIRE)-- LiveWire (NYSE: LVWR), a leader in the electric two‑wheel industry, today celebrates the debut of two distinct custom LiveWire S2 Alpinista motorcycles at the 2026 Mama Tried Motorcycle Show in Milwaukee. Built by Richard Rawlings and the Gas Monkey Garage team, and Jeff G. Holt of V-Twin Visionary, the custom S2 Alpinistas delivered a bold statement at one of motorcycling’s most influential custom showcases, drawing unprecedented attention amid record‑setting show attendance.

Custom LiveWire S2 Alpinistas at Mama Tried with Richard Rawlings of Gas Monkey Garage and Jeff Holt of V-Twin Visionary

Based on the S2 Alpinista platform, the two custom builds reflect the unique vision, craftsmanship, and creative DNA of each builder—demonstrating the versatility of the S2 platform while pushing the boundaries of what’s possible in electric motorcycle customization. Together, the projects represent a new chapter in EV customization, where design, performance, and motorcycle culture converge without compromise.

“LiveWire thanks Richard and Jeff for bringing their unmatched talent, creativity, and flawless execution to their custom S2 Alpinista builds,” said Jon Bekefy, Head of Commercial, LiveWire. “Their willingness to explore new territory in electric motorcycle customization speaks not only to their vision as builders, but to where the movement itself is headed.”

To view the behind-the-scenes building of each bike, visit Richard Rawlings’ Gas Monkey Garage YouTube Playlist and Jeff G. Holt’s Instagram. These one‑of‑one S2 Alpinista builds stand as proof that electric motorcycles don’t just belong in custom culture—they are helping define the next chapter.

Custom Culture Meets Accelerating Brand Momentum
The debut of these one‑of‑one S2 Alpinista custom motorcycles served to launch 2026 with a clear focus on expanding access to its premium electric motorcycles—while maintaining leadership in design, performance, and innovation.

As part of this effort, LiveWire has announced reduced MSRPs across its full S2 lineup, reinforcing its commitment to making premium electric motorcycling more accessible to a broader range of riders. New S2 inventory is expected to arrive at European dealerships beginning in April 2026, expanding global availability without compromising the performance and technology riders expect from the brand.

Expanding Reach Across Europe and Beyond
LiveWire’s European footprint continues to grow rapidly. In 2025, the company entered five new markets—Poland, Finland, Belgium, Portugal, and Luxembourg—building on its established presence in France, Germany, Spain, Italy, Switzerland, the Netherlands, and the UK. Together, these markets form one of the most comprehensive electric motorcycle retail networks in Europe, significantly increasing access across both established and emerging EV regions.

As 2026 S2 model deliveries continue this spring, the expanded network will allow more riders to experience LiveWire motorcycles firsthand, further supporting the company’s mission to accelerate the electrification of motorcycling worldwide.

Looking Ahead
With strengthened U.S. leadership, a growing European presence, and more accessible pricing, LiveWire enters 2026 with clear momentum.

Anchored by the S2 platform and complemented by the upcoming launch of the S4 Honcho™ mini moto, the company continues to expand its reach while remaining deeply connected to rider culture, creativity, and performance.

LiveWire motorcycles: www.livewire.com
Dealership locations: www.livewire.com/locations
Media & press assets: www.livewire.com/media

About LiveWire
LiveWire has a dedicated focus on the electric motorcycle sector. LiveWire’s majority stockholder is Harley-Davidson, Inc. LiveWire comes from the lineage of Harley-Davidson and is capitalizing on more than a decade of learnings in the EV space. LiveWire is committed to developing the technology of the future and investing in the capabilities needed to lead the transformation of motorcycling.

About Richard Rawlings and Gas Monkey Garage
Richard Rawlings, owner and founder of Gas Monkey Garage, is the star of the international hit series Fast N’ Loud and Garage Rehab. Since the inception of Gas Monkey Garage in 2004, Rawlings continues to flourish as an entrepreneur and visionary. Having built two commissioned custom cars for Hot Wheels, setting numerous world records, and serving as creative director and executive producer of numerous television shows, Rawlings is a global phenomenon.

In addition to turning Gas Monkey Garage into a full-fledged brand, owning multiple restaurants/venues, selling merchandise worldwide, and becoming a social media maverick boasting nearly 25 million followers, Rawlings produces weekly episodes on his Gas Monkey YouTube channel featuring automotive projects, on-the-road adventures, and new business endeavors.

About Jeff G. Holt of V-Twin Visionary
In 2017, Holt founded V-Twin Visionary as he pivoted away from traditional print media to focus on a digital-first, experiential brand. He is often credited with bridging the gap between old-school biker culture and the modern, performance-oriented generation of riders. He’s a hands-on builder and rider, whose influence has pushed aftermarket manufacturers to focus more on suspension, braking, and horsepower, thereby transforming the heavy cruiser market into something much more aggressive.