Kefir Comes to NASCAR as Lifeway Foods Races into Hometown Weekend with Driver Josh Bilicki at The Loop 110
Lifeway Foods (NASDAQ: LWAY), a leading U.S. supplier of kefir and fermented probiotic products, has announced a partnership with NASCAR driver Josh Bilicki for the upcoming NASCAR Xfinity Series race, The Loop 110 in Chicago on July 5, 2025.
The company will serve as the primary sponsor of Bilicki's No. 91 Chevrolet Camaro, fielded by DGM Racing. The race holds special significance as it takes place just 20 miles from Lifeway's headquarters in Morton Grove, Illinois. The event will be broadcast live on The CW Network at 4:30 PM ET.
This partnership follows Lifeway's National Kefir Day celebration on June 18 and represents another milestone in the company's road to 40 years. The Lifeway-branded Chevrolet will feature a design showcasing the company's branding and product line.
Lifeway Foods (NASDAQ: LWAY), uno dei principali fornitori statunitensi di kefir e prodotti probiotici fermentati, ha annunciato una collaborazione con il pilota NASCAR Josh Bilicki per la prossima gara della NASCAR Xfinity Series, The Loop 110, che si terrà a Chicago il 5 luglio 2025.
L'azienda sarà lo sponsor principale della Chevrolet Camaro No. 91 di Bilicki, gestita da DGM Racing. La gara è particolarmente significativa poiché si svolge a soli 20 miglia dalla sede centrale di Lifeway a Morton Grove, Illinois. L'evento sarà trasmesso in diretta su The CW Network alle 16:30 ET.
Questa collaborazione segue la celebrazione della Giornata Nazionale del Kefir di Lifeway il 18 giugno e rappresenta un altro traguardo nel percorso dell'azienda verso i 40 anni. La Chevrolet brandizzata Lifeway presenterà un design che mette in evidenza il marchio e la gamma di prodotti dell'azienda.
Lifeway Foods (NASDAQ: LWAY), un destacado proveedor estadounidense de kéfir y productos probióticos fermentados, ha anunciado una asociación con el piloto de NASCAR Josh Bilicki para la próxima carrera de la NASCAR Xfinity Series, The Loop 110, en Chicago el 5 de julio de 2025.
La compañía será el patrocinador principal del Chevrolet Camaro No. 91 de Bilicki, gestionado por DGM Racing. La carrera tiene un significado especial ya que se lleva a cabo a solo 20 millas de la sede de Lifeway en Morton Grove, Illinois. El evento se transmitirá en vivo por The CW Network a las 4:30 PM ET.
Esta asociación sigue a la celebración del Día Nacional del Kéfir de Lifeway el 18 de junio y representa otro hito en el camino de la empresa hacia sus 40 años. El Chevrolet con la marca Lifeway contará con un diseño que destaca la imagen y la línea de productos de la compañía.
Lifeway Foods (NASDAQ: LWAY)는 미국을 대표하는 케피어 및 발효 프로바이오틱 제품 공급업체로, 2025년 7월 5일 시카고에서 열리는 NASCAR Xfinity 시리즈 경기인 The Loop 110에 NASCAR 드라이버 Josh Bilicki와의 파트너십을 발표했습니다.
회사는 DGM Racing이 출전하는 Bilicki의 91번 쉐보레 카마로의 주요 후원사가 될 예정입니다. 이 경기는 Lifeway 본사가 위치한 일리노이주 모튼 그로브에서 단 20마일 떨어진 곳에서 열려 특별한 의미를 갖습니다. 경기는 The CW 네트워크를 통해 오후 4시 30분 ET에 생중계됩니다.
이번 파트너십은 6월 18일 Lifeway의 국가 케피어 데이 기념 행사를 잇는 것으로, 회사가 40주년을 향해 나아가는 또 다른 이정표입니다. Lifeway 브랜드가 적용된 쉐보레 차량은 회사의 브랜드와 제품 라인을 강조하는 디자인을 선보일 예정입니다.
Lifeway Foods (NASDAQ : LWAY), un fournisseur américain de premier plan de kéfir et de produits probiotiques fermentés, a annoncé un partenariat avec le pilote NASCAR Josh Bilicki pour la prochaine course NASCAR Xfinity Series, The Loop 110, qui se tiendra à Chicago le 5 juillet 2025.
L'entreprise sera le sponsor principal de la Chevrolet Camaro n° 91 de Bilicki, engagée par DGM Racing. La course revêt une importance particulière car elle se déroule à seulement 20 miles du siège de Lifeway à Morton Grove, dans l'Illinois. L'événement sera diffusé en direct sur The CW Network à 16h30 ET.
Ce partenariat fait suite à la célébration de la Journée nationale du kéfir de Lifeway le 18 juin et représente une nouvelle étape dans le parcours de l'entreprise vers ses 40 ans. La Chevrolet aux couleurs de Lifeway arborera un design mettant en valeur la marque et la gamme de produits de l'entreprise.
Lifeway Foods (NASDAQ: LWAY), ein führender US-Anbieter von Kefir und fermentierten probiotischen Produkten, hat eine Partnerschaft mit dem NASCAR-Fahrer Josh Bilicki für das bevorstehende NASCAR Xfinity Series-Rennen The Loop 110 in Chicago am 5. Juli 2025 angekündigt.
Das Unternehmen wird Hauptsponsor von Bilickis No. 91 Chevrolet Camaro sein, der von DGM Racing eingesetzt wird. Das Rennen ist besonders bedeutend, da es nur 20 Meilen vom Hauptsitz von Lifeway in Morton Grove, Illinois, entfernt stattfindet. Die Veranstaltung wird live auf The CW Network um 16:30 Uhr ET übertragen.
Diese Partnerschaft folgt auf Lifeways Feier des Nationalen Kefirtags am 18. Juni und markiert einen weiteren Meilenstein auf dem Weg des Unternehmens zu 40 Jahren. Der Chevrolet mit Lifeway-Branding wird ein Design zeigen, das die Marke und Produktlinie des Unternehmens hervorhebt.
- None.
- None.
The partnership places Lifeway front and center as the primary sponsor of Bilicki's No. 91 Chevrolet Camaro, fielded by DGM Racing, in one of the most anticipated races of the season. The event takes place on Saturday, July 5 and will be broadcast live nationwide on The CW Network at 4:30 PM ET.
This marks a powerful hometown moment for the brand, headquartered just 20 miles from the race venue in
"We're thrilled to partner with Josh Bilicki for this exciting hometown race," said Julie Smolyansky, CEO of Lifeway Foods. "Coming off our National Kefir Day celebration on June 18, which included a drone show over
Bilicki's Lifeway-branded Chevrolet will feature a bold design that celebrates Lifeway's vibrant flavors and iconic branding. Just as every component of a race car is built for optimal output, Lifeway Kefir is formulated to help bodies perform at their best by supporting digestion, immunity, and sustained energy through every twist and turn.
"This is such a cool opportunity to bring a pioneering partnership to the sport," said Josh Bilicki. "As a Midwest guy, getting to represent a local brand like Lifeway, especially on a global stage in downtown
Fans can catch the No. 91 Lifeway Chevrolet in action when the NASCAR Xfinity Series takes the green flag in The Loop 110 on Saturday, July 5 at 4:30 PM EST. The race will air live on The CW, PRN Radio, and SiriusXM NASCAR Radio (Ch. 90).
Catch all the action behind the scenes and in the fast lane – follow Lifeway Kefir and Josh Bilicki on Instagram for exclusive content leading up to and throughout race weekend.
About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of Forbes' Best Small Companies, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the Company also produces a variety of cheeses and a ProBugs line for kids. Lifeway's tart and tangy fermented dairy products are now sold across
Derek Miller
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net
Perceptual Advisors
Dan Tarman
Email: dtarman@perceptualadvisors.com
General inquiries:
Lifeway Foods, Inc.
Phone: 847-967-1010
Email: info@lifeway.net
View original content to download multimedia:https://www.prnewswire.com/news-releases/kefir-comes-to-nascar-as-lifeway-foods-races-into-hometown-weekend-with-driver-josh-bilicki-at-the-loop-110-302495913.html
SOURCE Lifeway Foods, Inc.
FAQ
When is Lifeway Foods (LWAY) NASCAR race partnership taking place?
What type of sponsorship does Lifeway Foods have with Josh Bilicki?
Where can viewers watch the Lifeway Foods NASCAR race?
How far is the NASCAR race from Lifeway Foods headquarters?
