Lifeway® Foods Expands Beloved ProBugs® Kefir Line with New Conventional Whole Milk Pouches in Three Fun Flavors

Rhea-AI Summary

Lifeway Foods (NASDAQ: LWAY) has announced the expansion of its ProBugs® kefir line with new conventional whole milk pouches in three flavors. The products will be available nationwide in Creamy Orange, Goo-Berry, and Strawnana varieties. This launch follows the success of ProBugs' original 2007 debut as the first-ever pouched probiotic kefir for kids in the U.S.

The expansion aligns with strong market growth, as the global kids' yogurt pouch market reached USD 3.2 billion in 2024 and is projected to grow at a 6.1% CAGR to reach USD 5.47 billion by 2033. The new products aim to make gut health more accessible while maintaining the brand's signature probiotic benefits, protein content, and calcium in a convenient, kid-friendly format.

Positive

• Entry into conventional whole milk market expands accessibility and affordability
• Targeting growing market worth USD 3.2 billion with 6.1% CAGR through 2033
• Product innovation maintains premium features while reaching broader market
• Expanding product portfolio with new offerings across multiple categories

Negative

• None.

New kefir products will soon be available nationwide, making gut health for kids more accessible and affordable while still delivering high-quality, bioavailable protein

MORTON GROVE, Ill., Aug. 21, 2025 /PRNewswire/ -- Lifeway Foods, Inc. (NASDAQ: LWAY)(Lifeway, or The Company), a leading supplier of kefir and fermented probiotic products to support the microbiome, today announced the expansion of its popular ProBugs^® line with the launch of ProBugs Kefir made with conventional whole milk in three new kid-approved flavors. Packaged in the brand's signature no-spill pouches, the new line will be available at retailers nationwide in the coming weeks.

Originally launched in 2007 as the first-ever pouched probiotic kefir for kids in the U.S., ProBugs disrupted the baby and children's nutrition segment by combining functional food with a fun, convenient format. What began as an organic-only kefir offering has since become a category mainstay, inspiring widespread pouch adoption across the children's food market.

According to Growth Market Reports, the global kids' yogurt pouch market reached an estimated USD 3.2 billion in 2024, underscoring strong consumer demand and innovation within the children's dairy category. The market is projected to expand at a compound annual growth rate (CAGR) of 6.1% from 2025 to 2033, ultimately reaching approximately USD 5.47 billion by 2033. This rapid growth is a testament to the innovation Lifeway brought to the category nearly two decades ago.

By expanding into conventional whole milk kefir, Lifeway is once again delivering on its mission to democratize gut health by offering more accessible and affordable options for families while maintaining the high quality, bioavailable protein, and billions of live probiotics that Lifeway is known for.

"Our goal has always been to make probiotic-rich foods easy, fun and available to all families," said Julie Smolyansky, CEO of Lifeway Foods. "When we launched ProBugs Kefir in pouches back in 2007, we set the stage for a kids' food revolution. With this new expansion into conventional whole milk kefir pouches, we're continuing that mission by making gut health even more accessible, without compromise."

The new ProBugs Conventional Whole Milk Kefir pouches will debut in three kid-friendly, lactose-free flavors:

• Creamy Orange – smooth and citrusy
• Goo-Berry – bursting with berry flavor
• Strawnana – a classic strawberry-banana blend

Each pouch is made with conventional whole milk kefir, contains billions of live and active probiotic cultures and provides a good source of protein and calcium, all in a kid-friendly, squeezable format that's perfect for on-the-go snacking.

Lifeway ProBugs Conventional Whole Milk Kefir pouches will be available nationwide soon, joining the brand's new Probiotic Smoothies + Collagen and Conventional Whole Milk 32oz product lines as part of a growing portfolio of probiotic-rich foods designed to support health for the whole family.

About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of Forbes' Best Small Companies, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces a variety of cheeses and a ProBugs line for kids. Lifeway's tart and tangy fermented dairy products are now sold across the United States, Mexico, Ireland, South Africa, United Arab Emirates and France. Learn how Lifeway is good for more than just you at lifewayfoods.com.

Media:
Derek Miller 
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net 

Perceptual Advisors
Dan Tarman
Email: dtarman@perceptualadvisors.com

General inquiries:
Lifeway Foods, Inc.
Phone: 847-967-1010
Email: info@lifeway.net

View original content to download multimedia:https://www.prnewswire.com/news-releases/lifeway-foods-expands-beloved-probugs-kefir-line-with-new-conventional-whole-milk-pouches-in-three-fun-flavors-302535956.html

SOURCE Lifeway Foods, Inc.

FAQ

What are the new flavors in Lifeway's ProBugs conventional whole milk kefir line?

The new ProBugs line features three kid-friendly flavors: Creamy Orange, Goo-Berry, and Strawnana. Each flavor is lactose-free and contains billions of live probiotic cultures.

How big is the global kids' yogurt pouch market that LWAY is targeting?

The global kids' yogurt pouch market reached USD 3.2 billion in 2024 and is projected to grow at a 6.1% CAGR to USD 5.47 billion by 2033.

What are the key benefits of Lifeway's new ProBugs conventional kefir pouches?

The new ProBugs pouches provide billions of live probiotics, good source of protein and calcium, in a convenient no-spill pouch format, while being more affordable through the use of conventional whole milk.

When did Lifeway first launch ProBugs kefir pouches?

Lifeway launched ProBugs in 2007 as the first-ever pouched probiotic kefir for kids in the U.S., initially as an organic-only offering.

Where will LWAY's new ProBugs conventional whole milk kefir be available?

The new ProBugs Conventional Whole Milk Kefir pouches will be available nationwide in the coming weeks.