Lifeway Foods Expands Distribution to San Diego Region Costco Wholesale Warehouse Locations with Kefir Variety Packs
Rhea-AI Summary
Lifeway Foods (NASDAQ: LWAY) has announced the expansion of its distribution network through a partnership with Costco Wholesale in the San Diego region. The company will introduce its signature kefir products in 60 Costco locations across California, Arizona, Colorado, and New Mexico.
The offering includes a 12-count variety pack of 8oz bottles featuring strawberry and peach flavors. Each serving contains 10g of protein and 12 live & active probiotic cultures, with no artificial sweeteners or preservatives. The product is lactose intolerance-friendly and will be available in the refrigerated dairy section.
Positive
- Expansion into 60 new Costco locations across multiple states
- Strategic placement in high-traffic Costco stores reaching millions of potential customers
- Product positioning aligns with growing consumer demand for functional foods and probiotics
Negative
- None.
News Market Reaction 11 Alerts
On the day this news was published, LWAY declined 0.47%, reflecting a mild negative market reaction. Argus tracked a peak move of +2.4% during that session. Our momentum scanner triggered 11 alerts that day, indicating notable trading interest and price volatility. This price movement removed approximately $2M from the company's valuation, bringing the market cap to $452M at that time. Trading volume was elevated at 2.5x the daily average, suggesting increased selling activity.
Data tracked by StockTitan Argus on the day of publication.
Costco Members Can Now Enjoy Lifeway's Probiotic, Protein-Packed Kefir in Convenient 8oz Multi-Pack Boxes
Each Costco box will contain a 12-count variety pack of 8oz bottles of Lifeway Kefir, featuring fan-favorite strawberry and peach flavors. The boxes will be in refrigerated dairy and prominently display key health callouts, for protein and probiotics on the packaging.
"We're thrilled to bring the probiotic power of Lifeway Kefir to even more families through our partnership with Costco in
Lifeway Kefir is a tart and tangy cultured dairy drink made from high-quality milk and live and active probiotic cultures. Each 8oz serving contains:
- 10g of complete protein
- 12 live & active probiotic cultures
- Lactose intolerance-friendly
- No artificial sweeteners or preservatives
The new Costco multi-packs are ideal for families, lunchboxes, post-workout recovery and anyone looking to support digestive and immune health in a delicious way.
This expansion into the San Diego Costco region marks another milestone in Lifeway's ongoing mission to make probiotic-rich foods more accessible nationwide. Visit Lifeway's website to find a Costco Wholesale Warehouse near you with the new Lifeway Kefir multipacks.
About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of Forbes' Best Small Companies, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces a variety of cheeses and a ProBugs line for kids. Lifeway's tart and tangy fermented dairy products are now sold across the United States, Mexico, Ireland, South Africa, United Arab Emirates, and France. Learn how Lifeway is good for more than just you at lifewayfoods.com.
Derek Miller
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net
Perceptual Advisors
Dan Tarman
Email: dtarman@perceptualadvisors.com
General inquiries:
Lifeway Foods, Inc.
Phone: 847-967-1010
Email: info@lifeway.net
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SOURCE Lifeway Foods, Inc.