Lifeway Foods® Announces New Kefir Distribution in South Africa

Rhea-AI Summary

Lifeway Foods (Nasdaq: LWAY) has announced its first expansion of kefir distribution in the South African market. The company's Lifeway Kefir and ProBugs products, exported from the United States, are now available in South Africa through a mix of independent and health food stores, with initial placements at established chains like Pick n Pay and Shoprite.

Lifeway's President and CEO, Julie Smolyansky, expressed excitement about introducing the U.S. kefir leader to South African consumers, emphasizing a thoughtful approach to global expansion without major capital investment. The company is targeting markets primed for success, capitalizing on favorable trends in cultured dairy drinkables.

The global kefir market is projected to grow at a CAGR of over 6.3% and reach $4.9 billion USD by 2032, according to Global Market Insights.

Positive

• Expansion into the South African market, potentially increasing revenue and market share
• Distribution through established chains like Pick n Pay and Shoprite, enhancing brand visibility
• Global kefir market projected to grow at 6.3% CAGR, reaching $4.9 billion by 2032
• Strategic approach to global expansion without major capital investment

Negative

• initial placements in established chains, potentially restricting immediate market penetration
• Exporting products from the U.S. may incur higher costs compared to local production

MORTON GROVE, Ill., Sept. 11, 2024 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq: LWAY) ("Lifeway" or "the Company"), a leading U.S. manufacturer of kefir and fermented probiotic products, announced today the brand's first expansion of kefir distribution in the South African market. The offering of Lifeway Kefir and ProBugs, exported from the United States, is currently shipping and available on shelves now. The retailers will be a mix of independent and health food stores, along with limited initial placements at established chains such as Pick n Pay and Shoprite.

"We are excited to introduce the U.S. kefir leader to consumers in South Africa," said Lifeway President and CEO Julie Smolyansky. "Lifeway is taking a thoughtful approach to global expansion and seeking out markets that are primed for success and cann be accessed without major capital investment. The trends around cultured dairy drinkables have never been better, and I look forward to strategically building the Lifeway business worldwide."

According to Global Market Insights, the global kefir market is projected to grow at a CAGR of over 6.3% and reach $4.9 billion USD by 2032.

About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of Forbes' Best Small Companies, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces a variety of cheeses and a ProBugs line for kids. Lifeway's tart and tangy fermented dairy products are now sold in the United States, Mexico, Ireland, South Africa and France. Learn how Lifeway is good for more than just you at lifewayfoods.com.

Forward-Looking Statements

This release (and oral statements made regarding the subjects of this release) contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding, among other things, future operating and financial performance, product development, market position, business strategy and objectives. These statements use words, and variations of words, such as "continue," "build," "future," "increase," "drive," "believe," "look," "ahead," "confident," "deliver," "outlook," "expect," and "predict." Other examples of forward-looking statements may include, but are not limited to, (i) statements of Company plans and objectives, including the introduction of new products, or estimates or predictions of actions by customers or suppliers, (ii) statements of future economic performance, and (III) statements of assumptions underlying other statements and statements about Lifeway or its business. You are cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events and thus are inherently subject to uncertainty. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from Lifeway's expectations and projections. These risks, uncertainties, and other factors include: price competition; the decisions of customers or consumers; the actions of competitors; changes in the pricing of commodities; the effects of government regulation; possible delays in the introduction of new products; and customer acceptance of products and services. A further list and description of these risks, uncertainties, and other factors can be found in Lifeway's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and the Company's subsequent filings with the SEC. Copies of these filings are available online at https://www.sec.gov, http://lifewaykefir.com/investor-relations/, or on request from Lifeway. Information in this release is as of the dates and time periods indicated herein, and Lifeway does not undertake to update any of the information contained in these materials, except as required by law. Accordingly, YOU SHOULD NOT RELY ON THE ACCURACY OF ANY OF THE STATEMENTS OR OTHER INFORMATION CONTAINED IN ANY ARCHIVED PRESS RELEASE

Media:
Derek Miller 
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net 

General inquiries:
Lifeway Foods, Inc.
Phone: 847-967-1010
Email: info@lifeway.net

 

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SOURCE Lifeway Foods, Inc.

FAQ

What new market is Lifeway Foods (LWAY) expanding into in September 2024?

Lifeway Foods (LWAY) is expanding its kefir distribution into the South African market in September 2024.

Which Lifeway Foods products will be available in South Africa?

Lifeway Kefir and ProBugs products, exported from the United States, will be available in South Africa.

What is the projected growth rate of the global kefir market according to Global Market Insights?

According to Global Market Insights, the global kefir market is projected to grow at a CAGR of over 6.3% and reach $4.9 billion USD by 2032.

Which major retail chains in South Africa will initially carry Lifeway Foods (LWAY) products?

Lifeway Foods (LWAY) products will have initial placements at established chains such as Pick n Pay and Shoprite in South Africa.