Global Report Surveying 40,000 People Finds Live Music Is the World's Favorite Form of Entertainment

Rhea-AI Summary

Live Nation (NYSE:LYV) released its Living for Live global study on Nov 11, 2025, surveying 40,000 people across 15 countries.

The report finds live music is the world's top entertainment: 39% would choose live music if they could pick one entertainment type, 70% prefer seeing a favorite artist live over sex, and 93% attend shows for real, in-person experiences. Fans drove 40 billion miles for concerts in 2024 and nearly 60% travel for shows annually, creating measurable tourism and local economic activity. The study highlights fandom as a cultural and economic driver and points to sustained demand for live events worldwide.

Positive

• 39% of respondents would choose live music as their sole entertainment
• 70% prefer seeing their favorite artist live over sex
• 40 billion miles traveled for concerts in 2024
• Nearly 60% of fans travel for shows each year
• 93% attend live shows seeking real, in-person experiences

Negative

• None.

Live Nation's "Living for Live" report spans 15 countries and reveals why live music now outranks sports, film, and streaming — and how fandom is reshaping culture, connection, and economies worldwide.

NEW YORK, Nov. 11, 2025 /PRNewswire/ -- Live Nation, the global leader in live entertainment, today released Living for Live — its largest global report to date — revealing that live music has overtaken sports, film, and even sex as the world's top form of entertainment.

Based on a survey of 40,000 people across 15 countries, the report captures a powerful shift in how people spend their time, express their identities, and connect with others through live experiences.

"This report confirms what we're seeing on the ground everywhere," said Russell Wallach, Live Nation's Global President of Media and Sponsorship. "Live music isn't just growing, it's shaping economies, influencing brands, and defining culture in real time. Fans have made live the heartbeat of global entertainment, and it's now one of the most powerful forces driving connection and growth worldwide."

Fans Choose Concerts as the World's #1 Entertainment
Nearly 4 in 10 people globally (39%) say if they could only choose one type of entertainment for life, they'd choose live music — ranking it above movies and sports. When faced with an even starker choice, 70% said they'd rather see their favorite artist live than have sex.

Fans Go to Shows to Show Who They Are
For 85% of fans, music defines who they are — and for 84%, live experiences give them the most life. What they wear, share, and experience at concerts has become part of how they express themselves and connect with others.

Concerts Are the New Life Milestones
Fans save, plan, and even commemorate concerts permanently – 75% say they plan their calendars early around shows, one in four have gotten a temporary or permanent tattoo to mark a live music memory, and nearly 80% say concerts bring their family closer together.

Global Stages, Global Fans
Fans are proving that music speaks every language. In 2024, they traveled 40 billion miles for concerts — equal to 83,000 trips to the moon — with 71% of people globally listening to artists outside their native tongue and 84% saying live music unites across borders.

When Fans Move, Economies Move
Nearly six in ten fans travel for shows yearly, creating ripple effects across hotels, restaurants, and retail. From stadium tours to festival weekends, concerts have catalyzed tourism and local economic growth.

Fans Crave Real Experiences
In an age of digital saturation, 93% of fans say they attend shows because they crave real experiences over virtual ones, and 80% would rather spend money on experiences than things. For most, concerts remain the most emotionally charged shared experience on earth.

Live music has become a central driver of global culture — the place where attention, loyalty, and influence meet. What was once entertainment is now infrastructure, and the next decade of culture will be built live.

To explore Living for Live and its nine key global fan trends, visit livingforlive.com.

Sources:

• Live Nation Living for Live Global Study 2025. Findings based on a sample of 40,000 respondents 18–54 across 15 countries.
• Live Nation Custom Global Study, 2025. Findings based on a sample of 1,000+ heavy social media users 18+ across 8 countries.

ABOUT LIVE NATION ENTERTAINMENT
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit
www.livenationentertainment.com.

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SOURCE Live Nation Entertainment

FAQ

What did Live Nation announce in the Living for Live report on Nov 11, 2025 for LYV shareholders?

Live Nation published a global study of 40,000 respondents showing live music as the top entertainment and highlighting strong demand and travel for concerts.

How many people did Live Nation survey in the Living for Live Global Study 2025?

The study surveyed 40,000 people aged 18–54 across 15 countries.

What travel and economic metrics did the Living for Live report cite for LYV?

The report cited 40 billion miles traveled for concerts in 2024 and that nearly 60% of fans travel yearly for shows, driving local tourism spending.

How does the Living for Live report describe fan demand for live events for LYV?

It reports 93% of fans attend shows for real experiences and 80% prefer spending on experiences over things, indicating sustained demand.

Does the Living for Live study indicate live music ranks above other entertainment for LYV?

Yes; 39% said they'd choose live music if they could pick one entertainment type, ranking it above movies and sports.

Where can investors read the Living for Live study referenced by LYV on Nov 11, 2025?

The report is available at livingforlive.com with nine key global fan trends and study details.