Global Report Surveying 40,000 People Finds Live Music Is the World's Favorite Form of Entertainment
Live Nation (NYSE:LYV) released its Living for Live global study on Nov 11, 2025, surveying 40,000 people across 15 countries.
The report finds live music is the world's top entertainment: 39% would choose live music if they could pick one entertainment type, 70% prefer seeing a favorite artist live over sex, and 93% attend shows for real, in-person experiences. Fans drove 40 billion miles for concerts in 2024 and nearly 60% travel for shows annually, creating measurable tourism and local economic activity. The study highlights fandom as a cultural and economic driver and points to sustained demand for live events worldwide.
Live Nation (NYSE:LYV) ha pubblicato il suo Living for Live studio globale il 11 novembre 2025, intervistando 40.000 persone in 15 paesi.
Il rapporto rileva che la musica dal vivo è il intrattenimento numero uno al mondo: 39% sceglierebbe la musica dal vivo se potessero scegliere un solo tipo di intrattenimento, 70% preferiscono vedere un artista preferito dal vivo rispetto al sesso, e 93% partecipano agli spettacoli per esperienze reali, in presenza. I fan hanno percorsa 40 miliardi di miglia per i concerti nel 2024 e quasi 60% viaggiano per spettacoli annualmente, generando turismo misurabile ed economia locale. Lo studio mette in evidenza il fandom come driver culturale ed economico e indica una domanda sostenuta per gli eventi live in tutto il mondo.
Live Nation (NYSE:LYV) publicó su estudio global Living for Live el 11 de noviembre de 2025, encuestando a 40.000 personas en 15 países.
El informe señala que la música en vivo es el mayor entretenimiento del mundo: 39% elegiría la música en vivo si pudieran elegir un solo tipo de entretenimiento, 70% prefiere ver a un artista favorito en vivo en lugar de sexo, y 93% asisten a los shows por experiencias reales, en persona. Los fans recorrieron 40 mil millones de millas para conciertos en 2024 y casi 60% viajan para shows cada año, generando turismo y actividad económica local medibles. El estudio destaca a la afición como motor cultural y económico y señala una demanda sostenida de eventos en vivo en todo el mundo.
Live Nation (NYSE:LYV)은 글로벌 연구 Living for Live를 2025년 11월 11일에 발표했으며 15개국의 40,000명을 대상으로 설문조사했습니다.
보고서에 따르면 라이브 음악은 세계 최고의 엔터테인먼트로, 39%가 한 가지 엔터테인먼트 유형만 고를 수 있다면 라이브 음악을 선택했고, 70%는 섹스보다 좋아하는 아티스트를 라이브로 보는 것을 선호하며, 93%은 현장에서의 실제 체험을 위해 공연에 참석합니다. 팬들은 2024년에 공연을 위해 400억 마일 이상 이동했고 매년 약 60%가 공연을 위해 이동한다고 하며 이는 측정 가능한 관광 및 지역 경제 활동을 창출합니다. 연구는 팬덤을 문화적·경제적 원동력으로 강조하며 전 세계적으로 공연에 대한 지속적인 수요를 지적합니다.
Live Nation (NYSE:LYV) a publié son étude mondiale Living for Live le 11 novembre 2025, sondant 40 000 personnes dans 15 pays.
Le rapport indique que la musique live est le premier divertissement au monde : 39% choisiraient la musique live s'ils ne pouvaient choisir qu'un seul type de divertissement, 70% préfèrent voir un artiste préféré en live plutôt que le sexe, et 93% assistent aux spectacles pour des expériences réelles, en personne. Les fans ont parcouru 40 milliards de miles pour des concerts en 2024 et près de 60% voyagent pour des spectacles chaque année, générant un tourisme mesurable et une activité économique locale. L'étude met en évidence le fandom comme moteur culturel et économique et souligne une demande soutenue pour les événements en live dans le monde entier.
Live Nation (NYSE:LYV) hat seine globale Studie Living for Live am 11. November 2025 veröffentlicht und 40.000 Menschen in 15 Ländern befragt.
Der Bericht zeigt, dass Live-Musik weltweit das Unterhaltungsangebot Nummer eins ist: 39% würden Live-Musik wählen, wenn sie nur eine Unterhaltungsart auswählen könnten, 70% bevorzugen es, einen Lieblingskünstler live zu sehen, statt Sex, und 93% besuchen Shows für reale, persönliche Erlebnisse. Fans legten im Jahr 2024 40 Milliarden Meilen für Konzerte zurück und nahezu 60% reisen jährlich zu Gigs, was messbares Tourismus- und lokales Wirtschaftswachstum schafft. Die Studie hebt Fandom als kulturellen und wirtschaftlichen Treiber hervor und weist auf eine anhaltende weltweite Nachfrage nach Live-Events hin.
لايف نيشن (بورصة نيويورك: LYV) أصدرت دراستها العالمية Living for Live في 11 نوفمبر 2025، مع مسح 40,000 شخص في 15 دولة.
تشير التقارير إلى أن الموسيقى الحية هي التسلية الأولى في العالم: 39% سيختارون الموسيقى الحية إذا كان بإمكانهم اختيار نوع ترفيه واحد، و< b>70% يفضلون مشاهدة فنان محبوب حيًّا على السكس، و< b>93% يحضرون العروض من أجل خبرات حقيقية وشخصية. لقد قطع المعجبون 40 مليار ميل للسفر لحضور الحفلات في 2024 وبما يقرب من 60% يسافرون سنويًا للحفلات، مما يخلق سياحة وأنشطة اقتصادية محلية قابلة للقياس. تبرز الدراسة الولاء كقوة دافعة ثقافية واقتصادية وتشير إلى طلب مستمر على الفعاليات الحية في جميع أنحاء العالم.
- 39% of respondents would choose live music as their sole entertainment
- 70% prefer seeing their favorite artist live over sex
- 40 billion miles traveled for concerts in 2024
- Nearly 60% of fans travel for shows each year
- 93% attend live shows seeking real, in-person experiences
- None.
Live Nation's "Living for Live" report spans 15 countries and reveals why live music now outranks sports, film, and streaming — and how fandom is reshaping culture, connection, and economies worldwide.
Based on a survey of 40,000 people across 15 countries, the report captures a powerful shift in how people spend their time, express their identities, and connect with others through live experiences.
"This report confirms what we're seeing on the ground everywhere," said Russell Wallach, Live Nation's Global President of Media and Sponsorship. "Live music isn't just growing, it's shaping economies, influencing brands, and defining culture in real time. Fans have made live the heartbeat of global entertainment, and it's now one of the most powerful forces driving connection and growth worldwide."
Fans Choose Concerts as the World's #1 Entertainment
Nearly 4 in 10 people globally (
Fans Go to Shows to Show Who They Are
For
Concerts Are the New Life Milestones
Fans save, plan, and even commemorate concerts permanently –
Global Stages, Global Fans
Fans are proving that music speaks every language. In 2024, they traveled 40 billion miles for concerts — equal to 83,000 trips to the moon — with
When Fans Move, Economies Move
Nearly six in ten fans travel for shows yearly, creating ripple effects across hotels, restaurants, and retail. From stadium tours to festival weekends, concerts have catalyzed tourism and local economic growth.
Fans Crave Real Experiences
In an age of digital saturation,
Live music has become a central driver of global culture — the place where attention, loyalty, and influence meet. What was once entertainment is now infrastructure, and the next decade of culture will be built live.
To explore Living for Live and its nine key global fan trends, visit livingforlive.com.
Sources:
- Live Nation Living for Live Global Study 2025. Findings based on a sample of 40,000 respondents 18–54 across 15 countries.
- Live Nation Custom Global Study, 2025. Findings based on a sample of 1,000+ heavy social media users 18+ across 8 countries.
ABOUT LIVE NATION ENTERTAINMENT
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit
www.livenationentertainment.com.
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SOURCE Live Nation Entertainment
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