Live Nation Venues Lead Industry with New All-In Pricing to Make Ticketing More Transparent for Consumers

Rhea-AI Summary

Live Nation will implement all-in pricing for concerts at its venues and festivals in the US starting in September. The company has been advocating for this pricing model for years and participated in a forum at the White House to discuss reforms benefiting artists and consumers. All-in pricing allows fans to see the full ticket price, including fees, upfront, making ticket buying easier and consistent with retail shopping experiences.

Positive

• Live Nation's implementation of all-in pricing is a positive move that improves transparency for consumers.
• The company's advocacy for all-in pricing demonstrates its commitment to customer satisfaction.
• All-in pricing aligns ticket buying with retail shopping experiences, enhancing the overall ticket purchasing process.

Negative

• None.

WASHINGTON, June 15, 2023 /PRNewswire/ -- Live Nation will begin providing a new all-in pricing experience for concerts at the venues and festivals the company operates across the United States starting this September.

Live Nation has been advocating for all-in pricing to become law for many years, and joined a forum at the White House today hosted by President Biden to discuss this and other reforms that would benefit artists and consumers. With all-in pricing, fans can see upfront the full ticket price, including fees. Fans typically know tickets will include service fees, but seeing the total cost from the start makes buying tickets easier and consistent with other retail shopping experiences. 

Tom See, President of Venue Nation, said: "Live Nation is proud to provide fans with a better ticket buying experience. We have thousands of crew working behind the scenes every day to help artists share their music live with fans, and we'll continue advocating for innovations and reforms that protect that amazing connection." 

In addition to all in pricing, Live Nation and Ticketmaster joined with an industry-wide coalition earlier this year to promote FAIR Ticketing Reforms that protect artists and fans, while pushing back against laws that enable scalping. FAIR Ticketing advocates for:

1. passing federal all-in pricing legislation
2. letting artists determine resale rules
3. making speculative ticket selling illegal
4. enforcing the 2016 BOTS Act

 

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SOURCE Live Nation Entertainment

FAQ

What is Live Nation implementing?

Live Nation is implementing all-in pricing for concerts at its venues and festivals in the US.

When will Live Nation start implementing all-in pricing?

Live Nation will start implementing all-in pricing in September.

What is the purpose of all-in pricing?

The purpose of all-in pricing is to provide transparency to consumers by showing the full ticket price, including fees, upfront.

Why has Live Nation been advocating for all-in pricing?

Live Nation has been advocating for all-in pricing to improve the ticket buying experience and align it with retail shopping experiences.

What other reforms did Live Nation discuss at the White House forum?

Live Nation discussed reforms that would benefit artists and consumers.