BLOOMINGDALE'S LAUNCHES THE WHITE LOTUS X AQUA COLLECTION

Rhea-AI Summary

Bloomingdale's has announced an exclusive collaboration with Warner Bros. Discovery Global Consumer Products to launch The White Lotus x AQUA collection, coinciding with the HBO series' third season set in Thailand. The collection, launching February 3, 2025, will feature women's apparel and accessories inspired by the show's tropical aesthetic.

The line includes beachy items such as two-piece sets, dresses, swimsuits, crochet totes, and sandals, along with casual wear like hoodies, t-shirts, and joggers. The collection will be available both online and in all Bloomingdale's stores, with a special window display at the 59th Street location. The third season of The White Lotus is scheduled to premiere on February 16th on HBO and Max streaming platform.

Positive

• Strategic partnership with popular HBO series could drive foot traffic and sales
• Timing aligns with new season premiere to maximize marketing impact
• Multi-channel distribution through both online and physical stores

Negative

• None.

Bloomingdale's announces exclusive AQUA collection inspired by the HBO Original Series, The White Lotus.

NEW YORK, Jan. 27, 2025 /PRNewswire/ -- Bloomingdale's announces The White Lotus x AQUA, an exclusive collection in partnership with Warner Bros. Discovery Global Consumer Products. To help celebrate the highly anticipated third season of the HBO Original Series, The White Lotus, which takes an all-star cast to the stunning landscapes of Thailand, this collaboration features a curated AQUA collection with an array of products reflecting the bold aesthetic of this season.

Launching online and in-store February 3, The White Lotus x AQUA collection will showcase a vibrant array of women's apparel and accessories. Inspired by the series, the collection evokes a beachy feel, featuring floral prints and an overall tropical vibe. Perfect for a luxury getaway to Thailand, the line includes two-piece sets, dresses, swimsuits and vibrant colored crochet totes and sandals. Shoppers can also find statement pieces for everyday wear, including hoodies, t-shirts, and joggers.

"At Bloomingdale's, we strive to align our marketing initiatives with the most exciting moments in culture," said Frank Berman, EVP and Chief Marketing Officer. "This partnership with Warner Bros. Discovery, inclusive of the exciting AQUA collaboration with The White Lotus, a bonafide cultural phenomenon, is another example of fulfilling this customer appetite. We're proud to offer our shoppers a unique way to experience the magic of the show, both in-store and online."

The collection will be available online and in all Bloomingdale's stores starting February 3rd, with a window display at Bloomingdale's 59th Street. Visit Bloomingdales.com and @Bloomingdales on Instagram for more details starting on February 3rd.

The eight-episode third season of The White Lotus debuts on Sunday, February 16th at 9pm ET/PT on HBO and will be available to stream on Max.

About Bloomingdale's
Bloomingdale's is America's only nationwide, full-line, upscale department store. A division of Macy's, Inc. (NYSE: M), it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. Founded in 1872, the iconic retailer celebrated its 150th anniversary in 2022. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.

About The White Lotus
HBO's Emmy^®-winning series THE WHITE LOTUS, from Mike White, will return for a third installment in 2025 following a new group of guests at another White Lotus property. The series is created, written and directed by Mike White and executive produced by White, David Bernad and Mark Kamine.

About Warner Bros. Discovery Global Consumer Products: 
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy division, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world. 

Media Contact
Jennifer.Chadroff@bloomingdales.com

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SOURCE Bloomingdale's

FAQ

When will The White Lotus x AQUA collection launch at Bloomingdale's (M)?

The White Lotus x AQUA collection will launch on February 3, 2025, both online and in all Bloomingdale's stores.

What items are included in Bloomingdale's White Lotus x AQUA collection?

The collection includes two-piece sets, dresses, swimsuits, crochet totes, sandals, hoodies, t-shirts, and joggers, featuring tropical and floral prints.

Where can customers purchase The White Lotus x AQUA collection at Bloomingdale's?

Customers can purchase the collection online at Bloomingdales.com and in all Bloomingdale's physical store locations.

How does the White Lotus collection timing align with the HBO series?

The collection launches on February 3, 2025, ahead of The White Lotus Season 3 premiere on February 16, 2025, on HBO.