La Bonne Brosse Opens First U.S. Store in New York City and Expands Nationwide with Bloomingdale's and BEAUTYSPACE

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La Bonne Brosse (M) opened its first U.S. store in New York City on October 14, 2025 and announced nationwide retail expansion via selective partnerships with Bloomingdale's and BEAUTYSPACE, plus online availability.

Founded by Flore des Robert and Pauline Laurent, the Parisian brand highlights craftsmanship and personalized, service-driven in-store advice to match brushes to hair and scalp types. The full collection will be offered both in the flagship NYC location and through partner retail and e-commerce channels.

NEW YORK, Oct. 14, 2025 /PRNewswire/ -- La Bonne Brosse, the Parisian brand revolutionizing the art of hair brushing, is proud to announce the opening of its first U.S. store in New York City. Alongside this milestone, the brand is expanding nationwide through selective retail partnerships with Bloomingdale's and BEAUTYSPACE, as well as online.

A New Destination for Beautiful, Healthy Hair
Founded by beauty entrepreneurs Flore des Robert and Pauline Laurent, La Bonne Brosse has reimagined hair brushing as an essential beauty and self-care ritual. With a focus on craftsmanship, quality, and expertise, the brand has elevated the humble hairbrush into a must-have beauty tool designed to care for every hair and scalp type.

"Opening our first U.S. department store in New York City marks an exciting new chapter for La Bonne Brosse," said Flore des Robert and Pauline Laurent, co-founders of La Bonne Brosse. "We're honored to partner with Bloomingdale's and BEAUTYSPACE to share our vision of French craftsmanship and mindful beauty, transforming the simple act of brushing into a true ritual of self-care."

The new New York store offers a curated, service-driven experience where clients can receive personalized advice to discover the perfect brush. The full La Bonne Brosse collection will be available both in-store and online.

"We are delighted to introduce La Bonne Brosse into our retail portfolio at Bloomingdale's in a way that feels both intentional and elevated," said Noah Rosenblatt, President of BEAUTYSPACE. "The harmony of haircare tools and fashion reflects a modern expression of beauty — sophisticated, aspirational, and deeply personal. At BEAUTYSPACE, our teams take pride in curating the industry's most distinguished hero brands and nurturing the icons of the future."

About La Bonne Brosse
La Bonne Brosse is a French luxury hairbrush brand that transforms everyday haircare into a mindful ritual. Crafted with natural boar bristles and vegan nylon fibers, each brush gently detangles, nourishes, and stimulates the scalp for healthier, more radiant hair. Combining traditional French craftsmanship with sustainable materials, La Bonne Brosse delivers products that embody elegance, efficacy, and thoughtful beauty.

About Bloomingdale's
Bloomingdale's is America's only nationwide, full-line, upscale department store. A division of Macy's, Inc. (NYSE: M), it currently operates 32 Bloomingdale's stores, 22 Bloomingdale's The Outlet stores, and 4 Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. Founded in 1872, the iconic retailer celebrated its 150th anniversary in 2022. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.

About BEAUTYSPACE
BEAUTYSPACE is redefining the future of beauty retail and distribution. From high-performance skincare to makeup-artist favorites, indulgent bath and body, and home fragrance, the company brings together both classic and cutting-edge in one compelling curation. The company's vision is to connect the world's best retailers and iconic brands to consumers, meeting them where and how they want to shop.

Media Contact:
CKPR, Celine Kaplan
celine@celinekaplanpr.com

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SOURCE La Bonne Brosse

FAQ

When did La Bonne Brosse (M) open its first U.S. store in New York City?

La Bonne Brosse opened its first U.S. store in New York City on October 14, 2025.

Which retailers will carry La Bonne Brosse products nationwide in the U.S.?

La Bonne Brosse announced selective U.S. retail partnerships with Bloomingdale's and BEAUTYSPACE, plus online sales.

What can shoppers expect at the La Bonne Brosse NYC store?

A curated, service-driven experience with personalized advice to help clients find the right brush for their hair and scalp type.

Will the full La Bonne Brosse collection be available online for U.S. customers?

Yes, the full collection will be available both in-store at the NYC location and online.

Who founded La Bonne Brosse and what is the brand's focus?

La Bonne Brosse was founded by Flore des Robert and Pauline Laurent, focusing on craftsmanship and elevating hair brushing as a beauty ritual.

How does the Bloomingdale's and BEAUTYSPACE partnership affect availability of La Bonne Brosse (M) products?

Those partnerships expand U.S. retail distribution, making products available in select stores via Bloomingdale's and BEAUTYSPACE alongside the brand's online channel.