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Big Ass Fans Unleashes Bison: The Ultimate Fusion of Power and Elegance

(Moderate)
(Positive)
Tags

Madison Air (NYSE: MAIR) brand Big Ass Fans launched Bison, a residential fan blending high airflow and refined design for indoor and outdoor spaces. The fan delivers over 16,000 CFMs, is UL wet-rated, Matter-enabled, and offered in three sizes with smart-home integration.

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Positive

  • None.

Negative

  • None.

News Market Reaction – MAIR

+2.94%
+2.94% Session close to close

In the May 29 session, MAIR gained 2.94%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights the launch of Bison, a premium residential fan delivering over 16,000 C...
Analysis

This announcement highlights the launch of Bison, a premium residential fan delivering over 16,000 CFMs and priced from $1,600, extending Madison Air’s Big Ass Fans brand into high-end indoor and outdoor living spaces. In context, Madison Air recently posted Q1 2026 net sales of $923.7 million with strong backlog growth and completed a sizable IPO. Investors may focus on how products like Bison support residential segment growth versus prior commentary about modest organic softness.

Key Figures

Airflow capacity: over 16,000 CFMs Fan sizes: 60", 72", 84" Starting price: $1,600
3 metrics
Airflow capacity over 16,000 CFMs Bison residential fan airflow performance
Fan sizes 60", 72", 84" Available Bison fan diameters
Starting price $1,600 Entry price point for Bison fan

Historical Context

2 past events · Latest: May 12 (Positive)
Pattern 2 events
Date Event Sentiment 24h Move Catalyst
May 12 Q1 2026 earnings Positive -2.4% Strong Q1 revenue, backlog and adjusted EBITDA following AprilAire acquisition and IPO.
Apr 28 Earnings call setup Neutral +4.0% Announcement of date and access details for upcoming Q1 2026 earnings call.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Limited history shows one positive reaction to a neutral scheduling update and one negative reaction following strong fundamental earnings, indicating early post-IPO price behavior has been mixed versus news tone.

Recent Company History

Over recent months, Madison Air completed its IPO and began trading under MAIR, then reported Q1 2026 results with net sales of $923.7 million, strong adjusted EBITDA and significant backlog growth. Despite fundamentally strong figures, shares fell 2.4% on the earnings release, while an earlier call-scheduling announcement saw a 4.05% gain. Today’s Big Ass Fans Bison launch fits into this broader growth narrative in residential and commercial air solutions.

Key Terms

hvls, ul wet-rated
2 terms
hvls technical
"guided by the high-volume, low-speed (HVLS) airflow concept"
HVLS stands for high‑volume, low‑speed fans — large ceiling fans designed to move a lot of air slowly across big indoor spaces like warehouses, factories or gyms. For investors, HVLS products matter because they can cut energy and heating costs, improve worker comfort and productivity, and represent a distinct product market with sales tied to construction, industrial activity and energy-efficiency trends; think of them as giant slow-moving fans that help buildings run cheaper and more comfortably.
ul wet-rated technical
"Built to endure, Bison is UL wet-rated and crafted from premium materials"
UL wet-rated is a safety certification from Underwriters Laboratories indicating an electrical product or fixture is tested and approved for use where it will be directly exposed to water, such as outdoors or in washdown areas. For investors, this matters because the rating expands where a product can be sold and installed, reduces regulatory and liability risk, and can boost revenue potential by making products suitable for harsher environments—think of it like a rainproof badge for electrical gear.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Engineered for Performance. Designed for Living.

Lexington, Kentucky, May 29, 2026 (GLOBE NEWSWIRE) -- Lexington, KY, May 29, 2026 – Big Ass Fans, a Madison Air company and pioneer in high-volume, low-speed fans, proudly unveils Bison, a new residential fan that combines powerful performance and sophisticated design to elevate outdoor living.

Building on the momentum of Mammoth, the company’s smart, outdoor-rated workhorse, Bison redefines airflow performance for both indoor and outdoor residential spaces. As temperatures climb, Bison and Mammoth bring together performance and style for comfort all season long. 

Bison pairs understated elegance, sleek style, and a rich, warm finish with high-performance engineering. Beneath its refined exterior is a whisper-quiet motor capable of generating over 16,000 CFMs of steady, powerful airflow—delivering exceptional comfort without disruptive noise. Built to endure, Bison is UL wet-rated and crafted from premium materials to withstand rain, wind, heat, and humidity. 

With seamless integration via Matter, it connects effortlessly to Apple HomeKit, Alexa, and Google Assistant, putting intuitive, voice-activated control at your fingertips.

Available in natural black or oil-rubbed bronze hardware in three sizes – 60”, 72”, and 84” – Bison’s rich walnut finish pays homage to its namesake, the majestic creature of the grasslands. This design choice reflects our commitment to combining natural elegance with modern performance for a seamless integration into your space.  

Bison's popular predecessor, Mammoth, delivers the same core performance in bold matte black or silver finishes, offering a more industrial, modern aesthetic. 

“Most residential fans blend into the woodwork, but not Bison. We designed it to be noticed,” said Leah Larson, President at Big Ass Fans. “For more than 20 years, our fans have performed in the world’s most demanding industrial environments. With Bison, we’re bringing that same performance into the spaces people call home. 

With prices starting at $1,600, Bison is a lasting investment in comfort, performance, and design -- built to elevate everyday living. For more information, visit bigassfans.com.

About Big Ass Fans
Bringing industry-leading airflow and energy savings to customers worldwide, Big Ass Fans exists to provide the best, most durable fans to fit any customer’s needs. Big Ass Fans is guided by the high-volume, low-speed (HVLS) airflow concept to make spaces more comfortable and efficient. From factories to homes and everywhere in between, Big Ass Fans delivers comfort, style, and energy savings that make life and work more enjoyable. To learn more about Big Ass Fans visit bigassfans.com. 

About Madison Air
Madison Air (NYSE: MAIR) is an air quality solutions provider for priority commercial and residential markets. Through its portfolio of trusted brands, including Addison, AprilAire, Big Ass Fans, Broan-NuTone, Nortek Air Solutions, Nortek Data Center Cooling and Reznor, the company helps customers improve performance, protect critical assets and create healthier indoor environments. Madison Air’s mission is to make the world safer, healthier and more productive through the power of better air.



Michelle Moore
Big Ass Fans
8592002750
michelle.moore@bigassfans.com

FAQ

What is the Big Ass Fans Bison residential fan launched in May 2026 by Madison Air (NYSE: MAIR)?

Bison is a residential ceiling fan that combines strong airflow with upscale design for indoor and outdoor spaces. According to Big Ass Fans, it features a whisper-quiet motor, UL wet rating, premium materials, and modern smart-home integration for year-round comfort.

What airflow performance does the Big Ass Fans Bison fan offer for residential use?

The Bison fan is capable of generating over 16,000 CFMs of steady airflow for enhanced comfort. According to Big Ass Fans, this high-volume, low-speed performance aims to keep outdoor and indoor areas comfortable while maintaining quiet operation and a refined aesthetic.

Which sizes and finishes are available for the Bison fan from Big Ass Fans?

Bison comes in three sizes: 60-inch, 72-inch, and 84-inch diameters to fit varied spaces. According to Big Ass Fans, it features natural black or oil-rubbed bronze hardware and a rich walnut finish inspired by its bison namesake for a warm, elegant look.

Is the Big Ass Fans Bison ceiling fan suitable for outdoor residential use?

Yes, Bison is designed for outdoor use and is UL wet-rated for weather exposure. According to Big Ass Fans, it uses premium materials to withstand rain, wind, heat, and humidity, making it suitable for patios, porches, and other outdoor living areas.

What smart-home and voice control features does the Bison fan support?

Bison integrates via Matter and connects with Apple HomeKit, Alexa, and Google Assistant for voice control. According to Big Ass Fans, this allows seamless, intuitive operation, enabling homeowners to adjust fan settings and comfort levels through popular smart-home platforms.

How does the Bison fan compare to the Mammoth model from Big Ass Fans?

Both Bison and Mammoth deliver similar core airflow performance for residential spaces. According to Big Ass Fans, Bison emphasizes warm, residential styling, while Mammoth offers bold matte black or silver finishes for a more industrial, modern aesthetic in outdoor-rated applications.

What is the starting price of the Big Ass Fans Bison residential fan?

Bison pricing starts at around $1,600, positioning it as a premium residential fan investment. According to Big Ass Fans, this reflects its combination of durable construction, high airflow performance, smart-home compatibility, and design focused on elevating everyday indoor and outdoor living.