Massimo Group Launches New E-Commerce Website to Drive Holiday Sales and Strengthen Dealer Integration
Massimo Group (NASDAQ: MAMO) announced on November 13, 2025 the launch of a new corporate website and e-commerce platform to boost holiday sales and strengthen dealer integration.
The site enables direct online purchases of products such as the Sentinel Series, supports dealer fulfillment and local pickup, and adds a national digital sales channel. The platform features modern UX, optimized layouts, high-quality digital assets, and full integration with Massimo's NetSuite ERP. The company also continues to use Claude AI to enhance performance, analytics, and customer service across retail and dealer channels.
Massimo framed the launch as part of its digital transformation to improve customer convenience, dealer operations visibility, and retail footprint ahead of the holidays.
Massimo Group (NASDAQ: MAMO) ha annunciato il 13 novembre 2025 il lancio di un nuovo sito aziendale e di una piattaforma di e-commerce per stimolare le vendite festive e rafforzare l'integrazione con i rivenditori.
Il sito consente acquisti diretti online di prodotti come la Sentinel Series, supporta l'evasione degli ordini da parte dei rivenditori e il ritiro locale, e aggiunge un canale di vendita digitale a livello nazionale. La piattaforma presenta UX moderna, layout ottimizzati, asset digitali di alta qualità e piena integrazione con l'ERP NetSuite di Massimo. L'azienda continua anche a utilizzare Claude AI per migliorare prestazioni, analisi e servizio clienti attraverso i canali al dettaglio e dei rivenditori.
Massimo ha inquadrato il lancio come parte della sua trasformazione digitale per migliorare la comodità dei clienti, la visibilità delle operazioni dei rivenditori e l'impronta al dettaglio prima delle festività.
Grupo Massimo (NASDAQ: MAMO) anunció el 13 de noviembre de 2025 el lanzamiento de un nuevo sitio corporativo y plataforma de comercio electrónico para impulsar las ventas navideñas y fortalecer la integración con los distribuidores.
El sitio permite compras directas en línea de productos como la Sentinel Series, admite el cumplimiento por parte de los distribuidores y la recogida local, y añade un canal de ventas digital nacional. La plataforma presenta una UX moderna, diseños optimizados, activos digitales de alta calidad y plena integración con el ERP NetSuite de Massimo. La compañía también continúa utilizando Claude AI para mejorar el rendimiento, analítica y servicio al cliente en los canales minoristas y de distribuidores.
Massimo enmarca el lanzamiento como parte de su transformación digital para mejorar la conveniencia del cliente, la visibilidad de las operaciones de los distribuidores y la presencia minorista de cara a las fiestas.
Massimo Group(NASDAQ: MAMO)은 2025년 11월 13일 휴가철 매출을 촉진하고 딜러 통합을 강화하기 위한 새로운 기업 웹사이트와 전자상거래 플랫폼 출범을 발표했습니다.
사이트는 Sentinel Series와 같은 제품의 온라인 직접 구매를 가능하게 하고, 딜러 이행 및 현장 수령을 지원하며, 전국 단위의 디지털 판매 채널을 추가합니다. 플랫폼은 모던한 UX, 최적화된 레이아웃, 고품질 디지털 자산, Massimo의 NetSuite ERP와의 완전한 통합을 특징으로 합니다. 회사는 소매 및 딜러 채널 전반에서 성능, 분석 및 고객 서비스를 강화하기 위해 Claude AI를 계속 사용합니다.
Massimo는 이 출범을 고객 편의성 향상, 딜러 운영 가시성, 그리고 연휴를 앞두고 소매 발자국을 확장하기 위한 디지털 전환의 일부로 설명했습니다.
Massimo Group (NASDAQ: MAMO) a annoncé le 13 novembre 2025 le lancement d'un nouveau site d'entreprise et d'une plateforme de commerce électronique pour stimuler les ventes pendant les vacances et renforcer l'intégration des distributeurs.
Le site permet des achats directs en ligne de produits tels que la Sentinel Series, prend en charge l'exécution par les distributeurs et le retrait local, et ajoute un canal de vente numérique national. La plateforme présente une expérience utilisateur moderne, des mises en page optimisées, des actifs numériques de haute qualité et une intégration complète avec l'ERP NetSuite de Massimo. L'entreprise continue également d'utiliser Claude AI pour améliorer les performances, l'analyse et le service client à travers les canaux de vente au détail et des distributeurs.
Massimo a présenté ce lancement comme une partie de sa transformation numérique visant à améliorer la commodité pour les clients, la visibilité des opérations des distributeurs et l'empreinte de vente au détail avant les fêtes.
Massimo Group (NASDAQ: MAMO) kündigte am 13. November 2025 den Start einer neuen Unternehmenswebsite und einer E-Commerce-Plattform an, um den Holiday-Verkauf anzukurbeln und die Händlerintegration zu stärken.
Die Website ermöglicht direkte Online-Käufe von Produkten wie der Sentinel Series, unterstützt die Abwicklung durch Händler und die Abholung vor Ort und fügt einen nationalen digitalen Vertriebsweg hinzu. Die Plattform bietet eine moderne Benutzererfahrung (UX), optimierte Layouts, hochwertige digitale Assets und eine vollständige Integration mit dem Massimo-NetSuite ERP. Das Unternehmen setzt zudem weiterhin Claude AI ein, um Leistung, Analytik und Kundendienst über Einzelhandel- und Händlerkanäle zu verbessern.
Massimo rahmte den Start als Teil seiner digitalen Transformation, um den Kundenkomfort, die Transparenz der Händlerbetriebe und die Einzelhandelspräsenz vor den Feiertagen zu verbessern.
جمعت Massimo Group (ناسداك: MAMO) أعلنت في 13 نوفمبر 2025 عن إطلاق موقع إلكتروني مؤسسي جديد ومنصة تجارة إلكترونية لتعزيز مبيعات العطلات وتكثيف التكامل مع الوكلاء.
يتيح الموقع الشراءات المباشرة عبر الإنترنت لمنتجات مثل Sentinel Series، ويدعم تنفيذ الطلبات من قبل الوكلاء والالتقاط المحلي، كما يضيف قناة بيع رقمية وطنية. تتميز المنصة بتجربة مستخدم حديثة، وتخطيطات مدمجة، وموارد رقمية عالية الجودة، وتكامل كامل مع ERP NetSuite من ماسيمو. كما تواصل الشركة استخدام Claude AI لتعزيز الأداء والتحليلات وخدمة العملاء عبر قنوات البيع بالتجزئة والوكلاء.
وصف ماسيمو الإطلاق كجزء من التحول الرقمي لتحسين راحة العملاء ورؤية عمليات الوكلاء وبصمة التجزئة قبل العطلات.
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Insights
Massimo launched an integrated e-commerce site to add a direct sales channel and bolster dealer fulfilment ahead of the holidays.
The new platform creates a direct-to-consumer sales path for products like the Sentinel Series while routing fulfillment through local dealers, which can increase convenience and preserve dealer participation. Integration with the company’s NetSuite ERP and continued use of Claude AI targets smoother order flow, inventory visibility, and customer service alignment across corporate and dealer systems.
Primary dependencies and risks include dealer execution of local pickup and fulfillment, the site’s ability to convert traffic into orders during the
The new Massimo website allows customers to purchase products such as the Sentinel Series directly online, while providing fulfillment capabilities through local dealers for convenient pickup options. This digital platform adds a major new sales channel for Massimo, expands the company's national visibility, and strengthens the connection between retail customers, dealers, and the corporate sales team.
"Our new website is a key part of our digital transformation strategy," said David Shan, CEO of Massimo Group. "By integrating a seamless online shopping experience with our dealer network, we're able to enhance convenience for our customers, improve operational visibility for our sales and dealer partners, and continue expanding our retail footprint."
The site emphasizes modern user experience (UX) design, optimized layouts, and high-quality digital assets to provide a visually appealing and efficient shopping environment. The platform is also fully integrated with Massimo's NetSuite ERP system, where the company continues to utilize Claude AI technology to improve performance, analytics, and customer service across its retail and dealer channels.
"With our new e-commerce capabilities, integrated AI and ERP systems, and premium product lines, Massimo is well positioned to drive sales growth through the holidays and into next year," Shan added.
About Massimo Group (NASDAQ: MAMO)
Massimo Group is a manufacturer and distributor of powersports and electric vehicles headquartered in
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the federal securities laws with respect to Massimo Group. All statements other than statements of historical facts contained in this press release, including statements regarding Massimo Group's future results of operations and financial position, Massimo Group's business strategy, prospective costs, timing and likelihood of success, plans and objectives of management for future operations, future results of current and anticipated operations of Massimo Group are forward-looking statements. In some cases, forward-looking statements can be identified because they contain words such as "anticipate," "believe," "estimate," "expect," "intend," "may," "predict," "project," "target," "potential," "seek," "will," "would," "could," "should," "continue," "contemplate," "plan," and other words and terms of similar meaning. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including, but not limited to, risks relating to Massimo Group which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth economically and hire and retain key employees; costs; changes in applicable laws or regulations; the possibility that Massimo Group may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties, including those under "Risk Factors" in filings with the SEC made by Massimo Group. Moreover, Massimo Group operates in very competitive and rapidly changing environments. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond Massimo Group's control, you should not rely on these forward-looking statements as predictions of future events. Forward-looking statements speak only as of the date they are made. No assurance can be given regarding the forward-looking statements, and actual results may differ materially from those as indicated. Massimo Group undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Company
Dr. Yunhao Chen
Chief Financial Officer
Massimo Group
ir@massimomotor.com
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SOURCE Massimo Group
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