Massimo Group Launches New E-Commerce Website to Drive Holiday Sales and Strengthen Dealer Integration
Rhea-AI Summary
Massimo Group (NASDAQ: MAMO) announced on November 13, 2025 the launch of a new corporate website and e-commerce platform to boost holiday sales and strengthen dealer integration.
The site enables direct online purchases of products such as the Sentinel Series, supports dealer fulfillment and local pickup, and adds a national digital sales channel. The platform features modern UX, optimized layouts, high-quality digital assets, and full integration with Massimo's NetSuite ERP. The company also continues to use Claude AI to enhance performance, analytics, and customer service across retail and dealer channels.
Massimo framed the launch as part of its digital transformation to improve customer convenience, dealer operations visibility, and retail footprint ahead of the holidays.
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News Market Reaction
On the day this news was published, MAMO declined 4.29%, reflecting a moderate negative market reaction. This price movement removed approximately $5M from the company's valuation, bringing the market cap to $120M at that time. Trading volume was exceptionally heavy at 5.1x the daily average, suggesting significant selling pressure.
Data tracked by StockTitan Argus on the day of publication.
The new Massimo website allows customers to purchase products such as the Sentinel Series directly online, while providing fulfillment capabilities through local dealers for convenient pickup options. This digital platform adds a major new sales channel for Massimo, expands the company's national visibility, and strengthens the connection between retail customers, dealers, and the corporate sales team.
"Our new website is a key part of our digital transformation strategy," said David Shan, CEO of Massimo Group. "By integrating a seamless online shopping experience with our dealer network, we're able to enhance convenience for our customers, improve operational visibility for our sales and dealer partners, and continue expanding our retail footprint."
The site emphasizes modern user experience (UX) design, optimized layouts, and high-quality digital assets to provide a visually appealing and efficient shopping environment. The platform is also fully integrated with Massimo's NetSuite ERP system, where the company continues to utilize Claude AI technology to improve performance, analytics, and customer service across its retail and dealer channels.
"With our new e-commerce capabilities, integrated AI and ERP systems, and premium product lines, Massimo is well positioned to drive sales growth through the holidays and into next year," Shan added.
About Massimo Group (NASDAQ: MAMO)
Massimo Group is a manufacturer and distributor of powersports and electric vehicles headquartered in
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the federal securities laws with respect to Massimo Group. All statements other than statements of historical facts contained in this press release, including statements regarding Massimo Group's future results of operations and financial position, Massimo Group's business strategy, prospective costs, timing and likelihood of success, plans and objectives of management for future operations, future results of current and anticipated operations of Massimo Group are forward-looking statements. In some cases, forward-looking statements can be identified because they contain words such as "anticipate," "believe," "estimate," "expect," "intend," "may," "predict," "project," "target," "potential," "seek," "will," "would," "could," "should," "continue," "contemplate," "plan," and other words and terms of similar meaning. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including, but not limited to, risks relating to Massimo Group which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth economically and hire and retain key employees; costs; changes in applicable laws or regulations; the possibility that Massimo Group may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties, including those under "Risk Factors" in filings with the SEC made by Massimo Group. Moreover, Massimo Group operates in very competitive and rapidly changing environments. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond Massimo Group's control, you should not rely on these forward-looking statements as predictions of future events. Forward-looking statements speak only as of the date they are made. No assurance can be given regarding the forward-looking statements, and actual results may differ materially from those as indicated. Massimo Group undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Company
Dr. Yunhao Chen
Chief Financial Officer
Massimo Group
ir@massimomotor.com
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SOURCE Massimo Group
FAQ
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