Massimo Group to Exhibit at AIM Expo 2026, Showcasing New Sentinel UTV and MVR HVAC Pro Series Platforms
Rhea-AI Summary
Massimo Group (NASDAQ: MAMO) will exhibit at AIM Expo in Anaheim, California on January 7-9, 2026, showcasing its new 2026 product lineup. The company will feature the Sentinel Series fully enclosed HVAC UTVs and the MVR HVAC Pro Series electric carts, aimed at consumer, commercial and fleet customers.
Massimo will present dealer programs for 2026 including enhanced parts and service support, a dealer demo unit program, and Sentinel rebate and SPIF structures to support dealer margins. Visit Booth #1987 for demos and dealer details.
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News Market Reaction
On the day this news was published, MAMO declined 2.07%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
MAMO traded down 2.27% while key recreational-vehicle peers like KNDI, MPX, MCFT, and MBUU showed gains between roughly 2–5%, indicating today’s setup appeared more stock-specific than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 23 | Dealer growth update | Positive | -23.9% | Highlighted dealer footprint expansion, key hires, and 2026 dealer program plans. |
| Dec 18 | Fleet program launch | Positive | +6.8% | Announced fleet and commercial vehicle program anchored by MVR HVAC series. |
| Dec 16 | Sentinel 1500 plans | Positive | +3.9% | Outlined Q1 2026 launch plans for Sentinel 1500 HVAC-equipped UTV. |
| Dec 11 | MVR Pro debut | Positive | +3.2% | Previewed MVR HVAC Pro Series debut at 2026 PGA Show for multiple markets. |
| Dec 09 | BTC DeFi program | Positive | +1.4% | Announced BTC treasury deployment via a strategic DeFi liquidity collaboration. |
Positive strategic/product news has generally aligned with modest gains, except for one sharp selloff on dealer and organizational momentum news.
Over late 2025, Massimo issued a series of updates centered on higher-value vehicles and dealer- and fleet-led growth. Announcements included the Sentinel 1500 UTV timing, the MVR HVAC Pro and electric fleet programs, and broader dealer network expansion with new leadership roles. A December 10-Q highlighted a return to quarterly profitability. Today’s AIM Expo 2026 exhibit news extends this product and dealer strategy focus into the 2026 model year.
Market Pulse Summary
This announcement extends Massimo’s shift toward higher-value, HVAC-equipped Sentinel UTVs and MVR electric platforms, using AIM Expo 2026 to deepen dealer engagement. It follows late‑2025 updates on dealer expansion, fleet programs, and a return to quarterly profitability despite lower revenue. Investors may focus on how early pre‑order interest converts into 2026 shipments, dealer adoption of new rebate and demo programs, and the balance between margin improvement and concentrated customer exposure.
Key Terms
hvac technical
AI-generated analysis. Not financial advice.
At the show, Massimo will feature its 2026 Sentinel Series fully enclosed HVAC UTVs, alongside the MVR HVAC Pro Series electric carts, highlighting the Company's continued expansion into higher-value, feature-rich platforms designed to support consumer, commercial and fleet applications.
The Company believes that the Sentinel Series represents Massimo's move further into premium UTV offerings, featuring fully enclosed cabs with factory-installed heating and air conditioning. The MVR HVAC Pro Series extends similar all-weather capability into electric carts serving golf, NEV, municipal, security, and commercial use cases. The Company has received strong early market feedback and pre-order interest across both product lines, which is expected to reinforce dealer confidence ahead of the 2026 model year.
"AIM Expo provides an important opportunity for us to connect directly with our dealer network and introduce these new platforms to prospective partners," said David Shan, Chief Executive Officer of Massimo Group. "The Sentinel and MVR HVAC Pro Series reflect our focus on higher-value products that resonate with dealers and end-users, while supporting improved dealer economics."
In addition to product demonstrations, Massimo will present its new dealer programs for 2026, designed to strengthen dealer profitability and long-term partnership alignment. These initiatives include enhancements to parts and service support, a new dealer demo unit program to improve showroom engagement, and new Sentinel Series rebate programs. The rebate structure includes sales performance incentives (SPIFs) for dealer representatives, as well as volume-based margin improvement opportunities.
AIM Expo 2026 will be held in
About Massimo Group (NASDAQ: MAMO)
Massimo Group is a manufacturer and distributor of powersports and electric vehicles headquartered in
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the federal securities laws with respect to Massimo Group. All statements other than statements of historical facts contained in this press release, including statements regarding Massimo Group's future results of operations and financial position, Massimo Group's business strategy, prospective costs, timing and likelihood of success, plans and objectives of management for future operations, future results of current and anticipated operations of Massimo Group are forward-looking statements. In some cases, forward-looking statements can be identified because they contain words such as "anticipate," "believe," "estimate," "expect," "intend," "may," "predict," "project," "target," "potential," "seek," "will," "would," "could," "should," "continue," "contemplate," "plan," and other words and terms of similar meaning. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including, but not limited to, risks relating to Massimo Group which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth economically and hire and retain key employees; costs; changes in applicable laws or regulations; the possibility that Massimo Group may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties, including those listed under "Risk Factors" in our Annual Report on Form 10-K and other filings with the Securities and Exchange Commission. Moreover, Massimo Group operates in very competitive and rapidly changing environments. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond Massimo Group's control, you should not rely on these forward-looking statements as predictions of future events. Forward-looking statements speak only as of the date they are made. No assurance can be given regarding the forward-looking statements, and actual results may differ materially from those as indicated. Massimo Group undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Company Contact
Quenton Petersen
Vice President
Massimo Group
Email: ir@massimomotor.com
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SOURCE Massimo Group
FAQ
When and where will Massimo Group (MAMO) exhibit at AIM Expo 2026?
What Massimo products will be showcased at AIM Expo 2026 by MAMO?
What dealer programs is MAMO introducing at AIM Expo 2026?
Which use cases do the Sentinel and MVR HVAC Pro Series target for MAMO?
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Has Massimo received market interest for the 2026 Sentinel and MVR HVAC Pro Series?
