Marriott International and Noble Investment Group Break Ground on Their 10th StudioRes Hotel, Scaling New Extended Stay Brand
Rhea-AI Summary
Marriott International (NYSE:MAR) and Noble Investment Group have broken ground on their 10th StudioRes hotel, marking a significant expansion of Marriott's new extended-stay brand. The milestone follows the recent opening of the first StudioRes in Fort Myers, Florida, with over 50 projects in the signed pipeline, of which approximately half are under construction.
StudioRes is designed to serve longer-stay guests, including professionals on assignment, relocating families, and mobile travelers. The brand leverages Marriott's distribution channels and its 248 million Marriott Bonvoy members to drive customer demand. The brand features a smart, functional design with a fast-to-market prototype that is efficient to build, operate, and scale.
[ "Strong pipeline with over 50 signed projects, half already under construction", "Access to 248 million Marriott Bonvoy members for customer acquisition", "Strategic positioning in undersupplied extended-stay segment", "Efficient build and operation model designed for scalability" ]Positive
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News Market Reaction
On the day this news was published, MAR declined 0.60%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
With a smart, functional design and a fast-to-market prototype that is efficient to build, operate, and scale, StudioRes is designed to meet the dynamic interests of today's longer-stay guest, including professionals on assignment, relocating families, and mobile travelers in search of consistency and reliability.
"Breaking ground on our 10th StudioRes with Noble reflects both the rapid momentum of the brand and the strength of our two companies' longstanding relationship over three decades," said Noah Silverman, Marriott International Global Development Officer,
"Noble is institutionalizing one of the most resilient and undersupplied segments at the intersection of hospitality, mobility, and how people stay," said Mit Shah, CEO Noble Investment Group. "We are scaling a branded platform to capture secular demand that has the ability to create stable cash flow and long-term value."
Fueled by factors such as rising workforce mobility and undersupply, there is an accelerating demand for extended-stay hospitality. With a significant pipeline of branded long-term accommodations across high-growth
This milestone builds on the recent opening of the first StudioRes in
ABOUT MARRIOTT INTERNATIONAL
Marriott International, Inc. (Nasdaq: MAR) is based in
ABOUT NOBLE INVESTMENT GROUP
With more than
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SOURCE Marriott International, Inc.