Hawkins Way Capital Announces Opening of Fourth Series by Marriott™ Hotel in the U.S. with FOUND Hotels, Chicago

Rhea-AI Summary

Marriott (MAR) and Hawkins Way Capital opened the fourth U.S. Series by Marriott hotel with FOUND Hotels, Chicago in River North. The converted property features refreshed guestrooms and public areas, a new “Lost & FOUND” coffee concept, flexible 24/7 co-working, meeting room, and gym.

The hotel joins Marriott Bonvoy and is part of a broader partnership to convert a FOUND portfolio in key U.S. markets including San Francisco, San Diego, Santa Barbara, Miami, and Santa Monica.

Positive

• Fourth Series by Marriott hotel launched in the U.S.
• FOUND Hotels, Chicago added to Marriott Bonvoy portfolio
• Property-wide refresh including guestrooms, public spaces, and new amenities
• New 24/7 co-working, meeting room, and gym enhance guest offering
• Partnership pipeline spans major markets like San Francisco and San Diego
• Hawkins Way Capital managing $3 billion in assets under management

Negative

• None.

News Market Reaction – MAR

+1.82%

+1.82% Session close to close

In the Jul 6 session, MAR gained 1.82%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The addition of a fourth U.S. Series by Marriott hotel through the FOUND conversion deepens Marriott...

Analysis

The addition of a fourth U.S. Series by Marriott hotel through the FOUND conversion deepens Marriott’s lifestyle footprint and loyalty reach. Prior strategic openings saw mixed share responses, while low short interest and recent insider selling remain background risk factors to monitor.

Key Figures

Assets under management: $3 billion Series hotels in U.S.: 4 hotels Coffee service hours: 6 a.m. to 11 a.m. +1 more

4 metrics

Assets under management $3 billion Hawkins Way Capital AUM mentioned in hotel launch release

Series hotels in U.S. 4 hotels Launch of the fourth Series by Marriott hotel in the U.S.

Coffee service hours 6 a.m. to 11 a.m. Daily operating hours for new Lost & FOUND coffee concept

Co-working access 24/7 New co-working space accessibility for hotel guests

Historical Context

5 past events · Latest: Jul 01 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 01	Luxury travel research	Positive	-0.6%	Release of research on Gen Z luxury travelers in Asia Pacific.
Jul 01	Beverage agreement	Positive	-0.6%	Global strategic beverage partnership with The Coca-Cola Company.
Jun 23	Resort opening	Positive	+0.7%	Opening of The St. Regis Costa Mujeres Resort in Cancún.
Jun 17	Portfolio addition	Positive	-1.1%	Design Hotels adds 16 Palisociety properties representing 1,000+ keys.
Jun 16	AI tool launch	Positive	-0.4%	Launch of Ask Bonvoy, an AI-powered search tool for members.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent positive strategic and growth news has more often been followed by modest share price declines than gains.

Key Terms

assets under management

1 terms

assets under management financial

"Hawkins Way Capital, a fully vertically integrated real estate company with $3 billion of assets under management"

Assets under management (AUM) is the total value of all the investments that a financial company or fund is responsible for overseeing on behalf of its clients. It’s like a big bucket that shows how much money the firm is managing for people or organizations. A higher AUM often indicates a larger, more trusted company, and it can influence how much money they earn and the services they can offer.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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River North Hotel Unveils Property-Wide Refresh with Enhanced Guestrooms and Public Spaces, Flexible Co-Working Areas, and New Coffee Concept "Lost & FOUND"

CHICAGO, July 6, 2026 /PRNewswire/ -- Hawkins Way Capital, a fully vertically integrated real estate company with $3 billion of assets under management, announces the launch of the fourth hotel under the new Series by Marriott™ brand — FOUND Hotels, Chicago, marking the latest U.S. property to join the new brand. In tandem with the conversion, the hotel debuts several thoughtful enhancements designed to elevate both the guest and communal experience.

The conversion of FOUND Hotels, Chicago builds on the momentum of Marriott International's latest collection platform and advances the partnership established in September 2025 to convert a portfolio of FOUND Hotels into Series by Marriott™ properties. All managed by FCL Management, a third-party multi-class property manager specializing in the revenue and expense management of boutique and flagged hotels, the evolving pipeline will continue to expand across major U.S. markets, including San Francisco and San Diego, and already includes leisure destinations such as Santa Barbara, Miami, and Santa Monica.

"We're focused on delivering a hospitality experience that reflects the spirit and vibrancy of Chicago while continuing to build on what has made this property a favorite among travelers visiting River North," said Brian Nolen, General Manager of FOUND Hotels, Chicago. "Becoming part of the Series by Marriott™ collection allows us to pair the personality and style of an independent hotel with the trust, recognition, and enhanced benefits that today's guests value."

Inspired by the character of Chicago itself, the hotel's interiors draw from the city's iconic skyline through a palette of rich terracotta tones, warm woods, historic masonry influences, and contemporary accents that reflect the vibrancy and energy of Chicago culture. Guestrooms unveil light refreshes, including updated case goods and the transformation of full and queen rooms, while public spaces feature refreshed furnishings and updated design elements. The hotel also introduces Lost & FOUND, a new coffee concept serving guests daily from 6 a.m. to 11 a.m. Additionally, the hotel will debut a new co-working space, meeting room, and gym spaces this summer. Designed with simplicity and flexibility in mind, the co-working space will be accessible 24/7 for guests seeking a productive, community-oriented environment.

Ideally positioned in the heart of Chicago, FOUND Hotels, Chicago places guests within easy reach of the city's most dynamic neighborhoods, landmarks, and dining destinations. Summer in Chicago brings a vibrant lineup of lakefront activity, from outdoor concerts and festivals to bustling patios and riverwalk experiences, making it a compelling time to visit. The hotel is designed to serve as an accessible, design-forward home base for travelers looking to immerse themselves in the energy of the city.

The FOUND Hotels brand, developed by Hawkins Way Capital since 2016, is built on a philosophy of flexibility, experience-driven design, and a hyper-local approach; principles that closely align with the vision of Series by Marriott™. Through its partnership with Marriott International, Hawkins Way Capital is expanding the FOUND platform while preserving the individuality and local character that define each property. Participating hotels will join Marriott Bonvoy, combining the benefits of Marriott's global infrastructure and loyalty ecosystem with FOUND's design-forward, approachable hospitality model. The collaboration reflects Hawkins Way Capital's broader strategy of repositioning underutilized assets in high-demand lifestyle markets such as Chicago, creating thoughtfully curated hotels that balance operational efficiency with a strong sense of place.

For more information about Hawkins Way Capital, visit www.hawkinsway.com

For more information about Series by Marriott™, visit www.marriott.com/brands/series-by-marriott.mi

ABOUT HAWKINS WAY CAPITAL
Hawkins Way Capital is a fully vertically integrated real estate company with $3 billion of assets under management, specializing in value-add and opportunistic investments across asset classes and geographies. With a focus on hospitality, multifamily, and student housing, Hawkins Way Capital's strategy centers on acquiring underutilized properties and repositioning them into long-term, high-performing investments. www.hawkinsway.com

ABOUT MARRIOTT INTERNATIONAL
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of over 9,600 properties across more than 30 leading brands in 143 countries and territories. Marriott operates, franchises, and licenses lodging properties worldwide and offers Marriott Bonvoy®, its highly awarded travel program. For more information, visit www.marriott.com and www.marriottnewscenter.com

ABOUT FCL MANAGEMENT
FCL Management is an operator of high-performing assets across select U.S. markets, with expertise spanning hospitality, multifamily residences, and student housing. FCL Management operates and manages Hawkins Way's FOUND Hotels and FOUND Study brands, which together have more than 7,500 rooms and suites servicing urban and university markets nationwide. FCLM delivers tailored operating solutions that enhance property value and guest experience. www.fclmgmt.com

Media Contact:
Rama Chalati
949-306-6106
417925@email4pr.com

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SOURCE Hawkins Way Capital

FAQ

What did Marriott (MAR) announce about FOUND Hotels, Chicago joining Series by Marriott?

Marriott announced that FOUND Hotels, Chicago has become the fourth U.S. property in the Series by Marriott collection. According to Marriott, the River North hotel was converted and refreshed with updated rooms, public spaces, new co-working areas, and the “Lost & FOUND” coffee concept.

How does the FOUND Hotels, Chicago conversion impact the Marriott (MAR) Series by Marriott portfolio?

The conversion expands Series by Marriott to four U.S. hotels, strengthening the brand’s presence in key lifestyle markets. According to Marriott, FOUND Hotels, Chicago joins a growing pipeline of converted FOUND properties in cities like San Francisco, San Diego, Santa Barbara, Miami, and Santa Monica.

What new amenities does FOUND Hotels, Chicago offer after joining Series by Marriott (MAR)?

FOUND Hotels, Chicago now offers refreshed guestrooms, updated public areas, and a new “Lost & FOUND” coffee concept. According to Marriott, the hotel will also add a 24/7 co-working space, a dedicated meeting room, and upgraded gym facilities to better serve business and leisure travelers.

How does the Series by Marriott partnership affect the FOUND Hotels brand and Hawkins Way Capital?

The partnership lets Hawkins Way Capital expand the FOUND brand while keeping each property’s local character. According to Marriott, participating hotels join Marriott Bonvoy, combining Marriott’s global infrastructure and loyalty program with FOUND’s design-forward, flexible, hyper-local hospitality approach in high-demand lifestyle markets.

Will FOUND Hotels, Chicago as a Series by Marriott (MAR) property participate in Marriott Bonvoy?

Yes, FOUND Hotels, Chicago will participate in the Marriott Bonvoy loyalty program as part of Series by Marriott. According to Marriott, converted FOUND properties in the collection gain access to Bonvoy’s global membership base and distribution, potentially increasing visibility, occupancy, and repeat stays from loyal guests.