Gaylord Hotels, Select JW Marriott Resorts and The Coca-Cola Company Bring New Holiday Experiences to Eight Resorts Nationwide

Marriott International (MAR) and Coca-Cola (KO) are collaborating on holiday experiences launching in November 2026 at eight resorts nationwide.

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Marriott International (MAR) and Coca-Cola (KO) are collaborating on holiday experiences launching in November 2026 at eight resorts nationwide.

The collaboration brings the Coca-Cola Holiday Caravan and limited-time Coca-Cola Christmas Suites to Gaylord Hotels and select JW Marriott resorts. Caravan appearances run from November 5 through December 31, 2026, with free activities, product sampling and photo opportunities. Suite stays include Coca-Cola products, a keepsake and four tickets to the resorts' ice! Christmas attraction. Suites are available in limited numbers during the holiday season; offerings vary by resort, and terms, conditions and blackout dates apply.

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10/29/2026 - 08:00 AM EDT

Guests can experience the iconic Coca-Cola Holiday Caravan and stay in the all-new Coca-Cola Christmas Suite to celebrate the spirit of the season.

BETHESDA, Md., Oct. 29, 2026 /PRNewswire/ -- Gaylord Hotels and select JW Marriott Resorts today announce a first-of-its-kind collaboration with The Coca-Cola Company, bringing new seasonal experiences to eight resorts nationwide. Launching this November, the collaboration will feature appearances by the Coca-Cola Holiday Caravan and the debut of Coca-Cola Christmas Suites to celebrate the magic of the season and add to each resort's expansive lineup anchored around the immersive Christmas experience, ice!™.

Coca-Cola Holiday Caravan. Credit: The Coca-Cola Company

"We're excited to build on the relationship between Marriott International and Coca-Cola through these exclusive holiday offerings," said Johann Krieger, regional vice president of Marriott International. "Each resort is known for bringing Christmas to life in incredible ways through ice! and beloved holiday events, and this collaboration enhances those experiences with the nostalgia and traditions that guests have long associated with Coca-Cola."

"For generations, Coca-Cola has been part of the traditions and moments that make the holiday season so special," said Rachel Chahal, Vice President, Customer Marketing, North America Operating Unit, The Coca-Cola Company. "Through this collaboration with Gaylord Hotels and select JW Marriott Resorts, we're bringing those traditions to life in new ways. From experiencing the iconic Coca-Cola Holiday Caravan to staying in the Coca-Cola Christmas Suite, guests will have new opportunities to create lasting memories with family and friends while celebrating the magic of the season."

These exclusive Coca-Cola offerings add to the extraordinary holiday experiences available across all Gaylord Hotels, JW Marriott San Antonio Hill Country Resort & Spa and JW Marriott Phoenix Desert Ridge Resort & Spa. At the center of those experiences is ice!™, the signature frozen Christmas attraction where cherished holiday stories come to life through towering hand-carved ice sculptures, immersive walk-through scenes and two-story ice slides. Beyond ice!, guests can enjoy So Much Christmas, as each resort transforms into a winter wonderland filled with elaborate festive décor and over-the-top seasonal offerings.

The Coca-Cola Holiday Caravan and Coca-Cola Christmas Suite will offer guests two new ways to make holiday memories together this season.

Coca-Cola Holiday Caravan
The iconic Coca-Cola Holiday Caravan will make special appearances at participating resorts as it journeys across the country. For decades, the beloved red truck has traveled across North America, bringing festive joy and holiday traditions to communities nationwide. During its stop, guests can enjoy free interactive activities, product sampling, gifting takeaways and photo opportunities with the iconic Coca-Cola Polar Bear before the Caravan continues its holiday trek to the next destination. For more information on dates and timing, visit SoMuchChristmas.com.

The Coca-Cola Holiday Caravan pop-up will make stops at participating resorts on the following dates:

Gaylord Opryland Resort in Nashville, Tenn. from Nov. 5, 2026 to Nov. 8, 2026
Gaylord National Resort in National Harbor, Md. from Nov. 15, 2026 to Nov. 18, 2026
Gaylord Palms Resort in Kissimmee, Fla. from Nov. 23, 2026 to Nov. 26, 2026
JW Marriott San Antonio Hill Country Resort in San Antonio, Texas from Nov. 30, 2026 to Dec. 3, 2026
Gaylord Texan Resort in Grapevine, Texas from Dec. 6, 2026 to Dec. 9, 2026
JW Marriott Phoenix Desert Ridge Resort in Phoenix, Ariz. from Dec. 13, 2026 to Dec. 16, 2026
Gaylord Pacific Resort in Chula Vista, Calif. from Dec. 19, 2026 to Dec. 22, 2026
Gaylord Rockies Resort in Aurora, Colo. from Dec. 28, 2026 to Dec. 31, 2026

Coca-Cola Christmas Suite
Guests can extend their Coca-Cola holiday celebration with a stay in the limited-time Coca-Cola Christmas Suite. Inspired by decades of beloved holiday traditions, the festive retreat surrounds guests with immersive décor, a themed Christmas tree and memorable touches that bring the spirit of the season to life. Each stay includes a Coca-Cola keepsake, in-room Coca-Cola products, four tickets to ice!, seasonal holiday treats and additional benefits that vary by property. Available throughout the holiday season at all Gaylord Hotels, JW Marriott San Antonio Hill Country Resort & Spa and JW Marriott Phoenix Desert Ridge Resort & Spa, the one-of-a-kind accommodation provides a unique backdrop for guests to celebrate together. A limited number of Coca-Cola Christmas Suites are available, guests can reserve their stay at SoMuchChristmas.com.

To explore the full lineup of holiday experiences, book overnight packages and purchase ice! tickets, visit SoMuchChristmas.com. Offerings vary by resort. Terms, conditions and blackout dates apply.

ABOUT ICE!™️ AN IMMERSIVE CHRISTMAS EXPERIENCE
The signature Christmas experience, ice!™️️, immerses guests in beloved holiday stories hand-carved by master artisans from Harbin, China at resorts across the United States. Created in 2001 by Gaylord Hotels, the holiday attraction debuted at Gaylord Opryland Resort in Nashville, Tennessee. Since then, tens of millions of visitors have traveled to experience this frozen tradition, where more than 2 million pounds of ice are transformed into memorable scenes and characters, two-story ice slides, photo-worthy tunnels and more. The Christmas showcase takes place at select resorts, including Gaylord National Resort in National Harbor, Md., Gaylord Opryland Resort in Nashville, Tenn., Gaylord Pacific Resort in Chula Vista, Calif., Gaylord Palms Resort in Kissimmee, Fla., Gaylord Rockies Resort in Aurora, Colo., Gaylord Texan Resort in Grapevine, Texas, JW Marriott Phoenix Desert Ridge in Phoenix, Ariz. and at JW Marriott San Antonio Hill Country in San Antonio, Texas. More information can be found at SoMuchChristmas.com.

ABOUT MARRIOTT INTERNATIONAL
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of compelling brands across luxury, premium, select, midscale, extended stay, and all-inclusive, with approximately 10,000 properties in 146 countries and territories, as of June 11, 2026. Marriott franchises, operates, and licenses hotel, residential, timeshare, yacht, outdoor, and other lodging products all around the world. The company offers Marriott Bonvoy®, its highly awarded travel platform. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.

ABOUT THE COCA‑COLA COMPANY
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and Santa Clara. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.