LG ELECTRONICS AND MARRIOTT INTERNATIONAL ENHANCE TRAVELER ENTERTAINMENT EXPERIENCE WITH NEW GUEST ROOM TECHNOLOGY PLATFORM

Rhea-AI Summary

Marriott International (Nasdaq: MAR) and LG Electronics announced a long-term strategic collaboration to deploy a jointly developed, cloud-based guest room entertainment and technology platform across Marriott’s participating hotel portfolio. The initiative combines LG’s hospitality display and connected-device capabilities with Marriott’s guest experience focus and enterprise technology infrastructure.

The platform is being piloted in 40 hotels across the United States and Canada, with a goal of broader global rollout. It supports centralized enterprise management of in-room devices, enabling monitoring of TV health and performance at room, hotel, brand, and portfolio levels. Key features include support for linear TV, streaming and FAST channels, over 40 OTT applications, approximately 250 channels, and personalized advertising via LG Channels and client-side ad insertion. Marriott and LG also plan to explore extending connected digital experiences and centralized management into public and shared hotel spaces.

Positive

• Long-term strategic collaboration with LG on cloud-based guest room tech platform
• Initial pilot in 40 hotels across the U.S. and Canada
• Platform designed for portfolio-wide deployment across participating Marriott hotels
• Centralized management of in-room TVs improves monitoring and operational visibility
• Entertainment system supports 40+ OTT apps and about 250 channels
• Personalized advertising enabled through LG Channels and client-side ad insertion

Negative

• None.

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News Summary

• Marriott International Inc. and LG Electronics have jointly developed a new cloud-based guest room entertainment and technology platform to support a modern, scalable guest room experience across Marriott's participating hotel portfolio.
• The first step in an expanded strategic collaboration between the companies, this new initiative combines LG's hospitality technology and connected-device capabilities with Marriott's guest experience and enterprise technology infrastructure.
• As Marriott focuses on its test and learn strategy, the new platform is rolling out initially in a pilot program in 40 hotels in the United States and Canada with the goal of a global rollout.

BETHESDA, Md., Sept. 1, 2026 /PRNewswire/ -- Marriott International and LG Electronics announced a long-term strategic collaboration focused on enhancing the guest experience, beginning with a cloud platform for guest room entertainment and technology. Marriott plans to adopt the jointly developed platform across its participating hotel portfolio, bringing a modern approach to in-room entertainment and laying the foundation for device management and connected guest experiences across Marriott properties.

"Our collaboration with LG reflects Marriott's commitment to building technology that elevates the guest experience across our portfolio," said Drew Pinto, Marriott International Executive Vice President and Chief Revenue and Technology Officer. "By combining LG's connected-device capabilities with Marriott's hospitality expertise and enterprise platform, we are creating a more seamless, personalized guest room experience while helping hotel teams operate more efficiently. This work is an important step toward building a smarter technology ecosystem that evolves alongside the needs of our guests."

State-of-the-Art Technology Meets Global Hospitality Expertise
Given Marriott's long-standing relationship with LG, the company was selected to expand its work with the world's largest hotel company to support its hospitality tech ecosystem, starting with an innovative guest room entertainment and technology platform for next-generation guest experiences. Marriott is shaping the platform around guest experience, property operations, and enterprise integration needs, while LG is co-developing the platform, device management, and technical support behind it.

"A prime goal is to make the TV part of a connected guest room experience rather than a standalone device," said John Won, LG Electronics Senior Vice President and head of LG's U.S. commercial display solutions B2B business. "This new guest room technology platform helps turn the displays into a more unified experience for travelers, providing entertainment, hotel content, and room functions with a seamless, easy-to-use system." The technology enables seamless authentication and management of LG smart hotel TVs and set-top boxes across participating Marriott properties, while reducing reliance on traditional on-premises video distribution infrastructure. LG's connected device capabilities are integrated with Marriott's infrastructure to enable future smart-room experience.

Beyond enhancing the guest room experience, the platform provides Marriott with a centralized enterprise management environment for its in-room technology. Marriott associate teams will now have the ability to monitor device health, performance, and status across individual guest room televisions, entire hotel properties, specific brands or groups of hotels, and even its broader property portfolio. This centralized approach enables faster issue identification, more efficient content and application updates, and improved operational visibility across Marriott's global hospitality network.

A key feature of the technology is its in-room entertainment system, which supports linear TV, streaming and FAST channels, including over 40 OTT applications and 250 channels. The television experience will also offer personalized advertising through LG Channels and client-side ad insertion capabilities.

Strategic Vision
The guest room technology will launch with an initial pilot across Marriott brands in 40 locations in the United States and Canada before potentially expanding more broadly in Marriott's global portfolio at participating hotels.

 As the collaboration evolves, Marriott and LG intend to explore opportunities to extend connected digital experiences and centralized management capabilities into public and shared spaces throughout hotel properties, creating a more unified technology ecosystem across the hospitality environment.

For images, see here.

About Marriott International
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of compelling brands across luxury, premium, select, midscale, extended stay, and all-inclusive, with over 10,000 properties in 148 countries and territories, as of June 30, 2026. Marriott franchises, operates, and licenses hotel, residential, timeshare, yacht, outdoor, and other lodging products all around the world. The company offers Marriott Bonvoy^®, its highly awarded travel platform. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.

About LG Electronics USA
LG Electronics USA serves commercial display customers in the U.S. lodging and hospitality, digital signage, systems integration, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG's U.S. Media Entertainment Solution B2B division delivers business-to-business technology solutions tailored to the particular needs of business environments. Eleven-time ENERGY STAR® Partner of the Year LG Electronics USA Inc., headquartered in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a leading smart life solutions company with annual global revenues of more than $60 billion from consumer electronics, home appliances, HVAC solutions and vehicle components. For more information, please visit www.LGSolutions.com. Stay up to date with @LGforBusinessUSA on LinkedIn, Instagram, Facebook and YouTube.

Media Contacts:

LG Electronics North America	LG Electronics USA
John I. Taylor	Kim Regillio
+1 847 941 8181	+1 815 355 0509
john.taylor@lge.com	kim.regillio@lge.com
www.LG.com	www.LGsolutions.com
Marriott International
Christin Fernandez
Director of Strategic Communications
and Media Relations
+1 301 380 7838

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SOURCE LG Electronics USA

FAQ

What did Marriott (MAR) announce with LG Electronics on September 1, 2026?

Marriott (MAR) announced a long-term strategic collaboration with LG Electronics to create a cloud-based guest room entertainment and technology platform. According to Marriott, the jointly developed system will modernize in-room entertainment and support connected guest experiences across its participating hotel portfolio globally.

How many Marriott (MAR) hotels are piloting the new LG guest room technology platform?

Marriott is piloting the new LG-powered guest room technology platform in 40 hotels across the United States and Canada. According to Marriott, this pilot is the first step in its test-and-learn strategy, with the goal of a broader rollout across its global participating properties.

What features does the new Marriott (MAR) and LG in-room entertainment system offer travelers?

The new Marriott and LG system supports linear TV, streaming and FAST channels, over 40 OTT apps, and around 250 channels. According to Marriott, it also enables personalized advertising via LG Channels and client-side ad insertion, creating a unified, easy-to-use entertainment and room-content experience.

How will the LG collaboration improve Marriott (MAR) hotel operations and device management?

The collaboration provides Marriott with a centralized enterprise environment to monitor device health, performance, and status across TVs and properties. According to Marriott, this approach supports faster issue detection, more efficient content and application updates, and better operational visibility across individual hotels, brands, and its broader portfolio.

Will the Marriott (MAR) and LG guest room technology platform expand globally?

The platform is starting with a 40-hotel pilot in the U.S. and Canada, with a goal of global rollout. According to Marriott, the collaboration is envisioned to extend connected digital experiences portfolio-wide at participating hotels, and potentially into public and shared hotel spaces over time.

How does the new LG guest room platform change the role of TVs in Marriott (MAR) rooms?

The platform is designed to make TVs part of a connected guest room experience rather than standalone devices. According to LG and Marriott, integrated device management and smart-room capabilities will link entertainment, hotel content, and room functions into a more unified traveler experience.