LG-BACKED VENTURE PADO AI ORCHESTRATION COLLABORATES WITH MARA ON NEW DATA CENTER POWER MANAGEMENT SOLUTIONS
Rhea-AI Summary
LG Electronics has announced a strategic collaboration between its NOVA-backed venture PADO AI Orchestration and MARA to develop advanced power load balancing solutions for data centers. The partnership aims to address the growing energy demands of AI-driven data centers through PADO's AI/ML-powered energy orchestration platform combined with MARA's data center infrastructure and technology platform.
The collaboration focuses on enabling power demand flexibility and efficient load management for hyperscale data centers. PADO's platform will utilize AI to orchestrate power, grid services, and distributed energy resources, while MARA will provide flexible power supply and on-demand computing capabilities to third-party data centers. This initiative aims to optimize power delivery, improve operational efficiency, and facilitate the deployment of new data centers while reducing energy footprint.
Positive
- Partnership addresses critical power management challenges in AI-driven data centers
- Integration of AI/ML technology for optimizing energy resources and grid services
- Potential for reduced energy costs and improved operational efficiency
- Solution enables better power load balancing and demand flexibility
Negative
- None.
Insights
MARA's partnership with PADO creates potential new revenue streams through AI-powered energy management for data centers.
This collaboration between MARA and LG-backed PADO AI Orchestration represents a strategic positioning in the rapidly growing intersection of energy management and data center operations. The partnership aims to develop power load balancing services that address a critical challenge in the data center industry: managing fluctuating power demands driven by AI workloads.
The timing is particularly significant as data centers face unprecedented energy challenges. Global data center electricity consumption is expected to double by 2026 according to industry forecasts, with AI workloads being a primary driver. By integrating PADO's AI/ML orchestration platform with MARA's energy technology and data center infrastructure, the collaboration creates a potential competitive advantage in this high-growth market.
From MARA's perspective, this partnership could create meaningful new revenue streams through services offered to third-party data centers. The company appears to be leveraging its existing data center assets and power management capabilities to expand its market reach beyond cryptocurrency operations.
The collaboration focuses on two key market opportunities: enabling new data centers to come online more efficiently and improving operational efficiency of existing facilities. Both represent substantial potential markets as data center capacity constraints continue to challenge the technology sector's growth.
What's particularly notable is how this partnership positions MARA to potentially diversify beyond its core business into broader energy management services for the technology sector, potentially reducing its dependency on cryptocurrency mining economics.
Collaboration to focus on enabling flexible power demand and fulfillment for data centers with MARA power solution and PADO's Energy Orchestration platform
PADO's platform is designed to use artificial intelligence (AI) and machine learning (ML) to orchestrate power, grid services and distributed energy resources (DERs) to enable businesses to anticipate power demand better and enhance energy resources to meet fluctuating needs. MARA, through its growing data center infrastructure and technology platform, can provide third-party data centers with flexible power supply and on-demand computing capabilities.
Together, they aim to offer a transformative solution for power load balancing to make it more feasible to bring new data centers online and help improve the operational efficiency and power consumption of existing data centers. This collaboration focuses on addressing the critical need to optimize power delivery and load management for hyperscale data centers, maximize the value of businesses' energy investments, and solve the significant computing power challenges and energy demand presented by AI-driven data centers.
"With MARA, we are pioneering a new era of power flexibility and load balancing within data centers. We believe that this collaboration is key to solving the complex energy challenges facing data centers in the age of AI," said Wannie Park, CEO of PADO AI Orchestration. "By optimizing grid services through AI power management, our goal is to help data centers reduce their energy footprint and contribute to a more stable and reliable grid for everyone. This collaboration represents a significant step towards a more resilient energy future."
"We believe this collaboration will help unlock a critical opportunity of new compute resources and enable states and institutions to benefit from the growing AI economy," said Daren Mancini, Chief Commercial Officer of MARA. "This collaboration with PADO brings together hyperscalers, utilities, and regulatory commissions to create a solution that benefits all stakeholders, maximizing the value of energy investments and promoting a more resilient future."
By combining PADO's designs for an innovative AI/ML energy orchestration platform and MARA's leadership in energy technology this collaboration aims to meet the unique needs of data centers to provide significant value and move towards energy independence and reduced cost.
About PADO AI Orchestration, Inc.
PADO AI Orchestration, a new energy orchestration venture launched by LG NOVA, is focused on delivering value to its customers and enhance energy savings for data centers, businesses, and commercial and industrial facilities by enabling better power management and control of energy resources. Learn more at http://www.pado.co
About MARA
MARA (NASDAQ:MARA) deploys digital energy technologies to advance the world's energy systems. Harnessing the power of compute, MARA transforms excess energy into digital capital, balancing the grid and accelerating the deployment of critical infrastructure. Building on its expertise to redefine the future of energy, MARA develops technologies that reduce the energy demands of high-performance computing applications, from AI to the edge. Learn more at www.mara.com
About LG NOVA
LG NOVA, the North America Innovation Center for global innovation leader LG Electronics, is a team focused on bringing innovation from the outside to LG. LG NOVA is based in
About LG Electronics USA
LG Electronics
Media Contact:
LG Electronics USA
Linda Quach
+1 408 903 3045
linda.quach@lge.com
MARA
Ellie Elsey
+1 650 995 6368
ellie@mara.com
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SOURCE LG Electronics USA
FAQ
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