Behr Paint Company and Google Cloud 'Paint' a New Future for Home Improvement with AI-Powered Color Selection
Behr Paint Company, a subsidiary of Masco Corporation (NYSE:MAS), has partnered with Google Cloud to launch ChatHUE™, an AI-powered color selection tool. The solution leverages Google Cloud's advanced AI capabilities, including Gemini, Vertex AI, BigQuery, and Cloud Run, to provide personalized paint color recommendations.
This innovation addresses a significant market need, as studies show that 40% of consumers consider color selection their biggest paint project challenge, with the same percentage reporting decision paralysis preventing project initiation. The partnership aims to transform the traditionally challenging color selection process into an engaging, personalized experience for homeowners.
Behr Paint Company, una filiale di Masco Corporation (NYSE:MAS), ha collaborato con Google Cloud per lanciare ChatHUE™, uno strumento di selezione del colore basato sull'intelligenza artificiale. La soluzione sfrutta le avanzate capacità AI di Google Cloud, tra cui Gemini, Vertex AI, BigQuery e Cloud Run, per offrire raccomandazioni personalizzate sui colori delle vernici.
Questa innovazione risponde a una significativa esigenza del mercato, poiché studi mostrano che il 40% dei consumatori considera la scelta del colore la sfida più grande nei progetti di verniciatura, con la stessa percentuale che riferisce una paralisi decisionale che impedisce l'inizio del progetto. La partnership mira a trasformare il tradizionale processo complicato di selezione del colore in un'esperienza coinvolgente e personalizzata per i proprietari di casa.
Behr Paint Company, una filial de Masco Corporation (NYSE:MAS), se ha asociado con Google Cloud para lanzar ChatHUE™, una herramienta de selección de color impulsada por inteligencia artificial. La solución aprovecha las avanzadas capacidades de IA de Google Cloud, incluyendo Gemini, Vertex AI, BigQuery y Cloud Run, para ofrecer recomendaciones personalizadas de colores de pintura.
Esta innovación responde a una necesidad importante del mercado, ya que estudios muestran que el 40% de los consumidores considera la selección del color como el mayor desafío en proyectos de pintura, y el mismo porcentaje reporta una parálisis decisoria que impide iniciar el proyecto. La asociación busca transformar el proceso tradicionalmente complicado de selección de color en una experiencia atractiva y personalizada para los propietarios de viviendas.
Behr Paint Company는 Masco Corporation (NYSE:MAS)의 자회사로서 Google Cloud와 협력하여 AI 기반 색상 선택 도구인 ChatHUE™를 출시했습니다. 이 솔루션은 Gemini, Vertex AI, BigQuery, Cloud Run 등 Google Cloud의 첨단 AI 기능을 활용하여 맞춤형 페인트 색상 추천을 제공합니다.
이 혁신은 시장의 중요한 요구를 해결합니다. 연구에 따르면 소비자의 40%가 색상 선택을 페인팅 프로젝트에서 가장 큰 어려움으로 여기며, 동일한 비율이 의사 결정 마비로 인해 프로젝트 시작을 못하고 있다고 보고합니다. 이번 파트너십은 전통적으로 어려웠던 색상 선택 과정을 주택 소유자에게 매력적이고 개인화된 경험으로 전환하는 것을 목표로 합니다.
Behr Paint Company, une filiale de Masco Corporation (NYSE:MAS), s'est associée à Google Cloud pour lancer ChatHUE™, un outil de sélection de couleurs propulsé par l'intelligence artificielle. Cette solution exploite les capacités avancées de l'IA de Google Cloud, notamment Gemini, Vertex AI, BigQuery et Cloud Run, pour fournir des recommandations personnalisées de couleurs de peinture.
Cette innovation répond à un besoin important du marché, puisque des études montrent que 40 % des consommateurs considèrent la sélection des couleurs comme le principal défi dans les projets de peinture, et le même pourcentage rapporte une paralysie décisionnelle empêchant le démarrage du projet. Ce partenariat vise à transformer le processus traditionnellement complexe de sélection des couleurs en une expérience engageante et personnalisée pour les propriétaires.
Behr Paint Company, eine Tochtergesellschaft der Masco Corporation (NYSE:MAS), hat sich mit Google Cloud zusammengetan, um ChatHUE™ zu starten, ein KI-gestütztes Werkzeug zur Farbauswahl. Die Lösung nutzt die fortschrittlichen KI-Fähigkeiten von Google Cloud, darunter Gemini, Vertex AI, BigQuery und Cloud Run, um personalisierte Farbempfehlungen für Farben bereitzustellen.
Diese Innovation adressiert ein bedeutendes Marktbedürfnis, da Studien zeigen, dass 40 % der Verbraucher die Farbauswahl als größte Herausforderung bei Malerprojekten ansehen, wobei derselbe Prozentsatz von Entscheidungsblockaden berichtet, die den Projektstart verhindern. Die Partnerschaft zielt darauf ab, den traditionell schwierigen Prozess der Farbauswahl in ein ansprechendes, personalisiertes Erlebnis für Hausbesitzer zu verwandeln.
- Strategic partnership with Google Cloud positions Behr as a tech-forward innovator in the paint industry
- Addresses a major consumer pain point affecting 40% of potential customers
- Potential to increase conversion rates by removing decision paralysis in paint purchases
- Integration of multiple advanced Google Cloud AI technologies suggests robust technological capabilities
- Implementation and maintenance costs of AI technology could impact margins
- Dependence on third-party technology (Google Cloud) for a key customer experience feature
Insights
Behr's Google Cloud AI partnership tackles proven purchase barriers, potentially boosting MAS revenue through increased paint sales and market differentiation.
Behr Paint Company's new ChatHUE™ tool represents a strategic application of AI to solve a documented consumer pain point. The data presented is compelling:
The technology stack being implemented is comprehensive, leveraging Google Cloud with Gemini, Vertex AI, BigQuery, and Cloud Run. This suggests a sophisticated approach rather than a superficial AI implementation. What makes this particularly interesting is how Behr is utilizing its proprietary color data as a competitive advantage, combining it with Google's AI capabilities to create a differentiated offering.
From a strategic perspective, this represents an intelligent move to reduce purchase friction in the home improvement segment. Paint color selection has traditionally been an overwhelming process for consumers, requiring multiple sample purchases and creating decision paralysis. By simplifying this process, Behr may not only increase conversion rates but potentially capture market share from competitors who haven't addressed this pain point as effectively.
The extensive testing and validation process mentioned indicates a measured approach rather than a rushed implementation, suggesting the company has confidence in the potential return on investment. For Masco shareholders, this represents a technology investment with clear consumer benefits and a direct connection to potential revenue growth through increased paint sales volume.
Behr now using Google Cloud AI tools for personalized color recommendations, solving a major pain point in home improvement projects
More than
"We are constantly listening to our customers and striving to simplify the home improvement process," said Andy Lopez, SVP of Marketing, Behr Paint Company. "We know color selection is the biggest pain point, so we're thrilled to now offer this intelligent, accessible solution to our customers, made possible by Google Cloud. It's our hope that we can turn a daunting decision into an exciting, personalized discovery for everyone, so they can bring their vision to life with confidence."
Prior to launching, Behr conducted real-world pilots and rigorous testing to validate the need for a personalized tool that could walk consumers seamlessly through the color selection process. In partnership with Further, an AI solutions company, Behr identified Google Cloud as the AI partner that could offer the most effective path forward to create a custom AI experience.
"Home improvement is a very personal and meaningful experience for consumers," said Paul Tepfenhart, director, Global Retail Strategy & Solutions, Google Cloud. "These decisions carry real significance for people, and we're seeing that AI can help make choosing the right paint color much easier. Through this partnership with Behr, we're helping the company deliver a smart, user-centric solution that demonstrates the potential of applied AI in our everyday lives."
As a trusted leader in color, ChatHUE™ is the next step in Behr's ongoing commitment to fostering creativity and providing smart solutions for homeowners. Lopez added, "We are committed to pushing the boundaries of innovation and technology within the paint industry—empowering consumers to bring their creative visions to life through the transformative power of color."
Go to www.behr.com to explore ChatHUE™ to find your perfect color today.
About Behr
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in
About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.
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SOURCE Google Cloud
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