Behr Paint Company Announces 2026 Color of the Year: Hidden Gem - A Smoky Jade That Embodies Understated Elegance and Timeless Sophistication
Behr Paint Company, a subsidiary of Masco Corporation (NYSE: MAS), has announced Hidden Gem (N430-6A) as its 2026 Color of the Year. This smoky jade tone blends blue and green to create grounded yet energizing environments.
Research conducted by Behr reveals that 82% of Americans believe paint colors can impact confidence, with 67% saying Hidden Gem would make a space feel unique. The company is launching a sweepstakes from July 30 to August 13, 2025, offering a $50,000 prize for customers who purchase BEHR products at The Home Depot.
The color is part of the BEHR 2026 Color Trends Palette, featuring earth tones, jewel tones, and relaxed pastels, available exclusively at The Home Depot in various premium paint lines including BEHR DYNASTY and BEHR MARQUEE.
Behr Paint Company, una controllata di Masco Corporation (NYSE: MAS), ha annunciato Hidden Gem (N430-6A) come Colore dell'Anno 2026. Questa tonalità di giada fumé combina blu e verde per creare ambienti equilibrati ma energizzanti.
Una ricerca condotta da Behr mostra che l'82% degli americani ritiene che i colori della vernice possano influenzare la fiducia, con il 67% che afferma che Hidden Gem renderebbe uno spazio unico. L'azienda lancerà un concorso dal 30 luglio al 13 agosto 2025, con un premio di 50.000 dollari per i clienti che acquistano prodotti BEHR da The Home Depot.
Il colore fa parte della Palette delle Tendenze Colore BEHR 2026, che include tonalità naturali, colori gioiello e pastelli rilassanti, disponibili esclusivamente da The Home Depot in diverse linee di vernici premium tra cui BEHR DYNASTY e BEHR MARQUEE.
Behr Paint Company, una subsidiaria de Masco Corporation (NYSE: MAS), ha anunciado Hidden Gem (N430-6A) como su Color del Año 2026. Este tono jade ahumado combina azul y verde para crear ambientes equilibrados pero energizantes.
Una investigación realizada por Behr revela que el 82% de los estadounidenses cree que los colores de pintura pueden influir en la confianza, y el 67% afirma que Hidden Gem haría que un espacio se sienta único. La compañía lanzará un sorteo del 30 de julio al 13 de agosto de 2025, ofreciendo un premio de $50,000 para clientes que compren productos BEHR en The Home Depot.
El color forma parte de la Paleta de Tendencias de Color BEHR 2026, que incluye tonos tierra, tonos joya y pasteles relajados, disponibles exclusivamente en The Home Depot en varias líneas premium de pintura, incluyendo BEHR DYNASTY y BEHR MARQUEE.
Behr Paint Company는 Masco Corporation (NYSE: MAS)의 자회사로, Hidden Gem (N430-6A)을 2026년 올해의 색상으로 발표했습니다. 이 스모키한 제이드 톤은 파란색과 녹색이 조화를 이루어 차분하면서도 활기찬 분위기를 만듭니다.
Behr가 실시한 조사에 따르면 미국인의 82%가 페인트 색상이 자신감에 영향을 미친다고 생각하며, 67%는 Hidden Gem이 공간을 독특하게 만들어줄 것이라고 답했습니다. 회사는 2025년 7월 30일부터 8월 13일까지 The Home Depot에서 BEHR 제품을 구매하는 고객을 대상으로 5만 달러 상금의 경품 행사를 진행할 예정입니다.
이 색상은 BEHR 2026 컬러 트렌드 팔레트의 일부로, 대지 톤, 보석 톤, 편안한 파스텔 색상으로 구성되어 있으며 BEHR DYNASTY 및 BEHR MARQUEE를 포함한 다양한 프리미엄 페인트 라인에서 The Home Depot 독점으로 제공됩니다.
Behr Paint Company, une filiale de Masco Corporation (NYSE: MAS), a annoncé Hidden Gem (N430-6A) comme couleur de l'année 2026. Cette teinte jade fumée mélange bleu et vert pour créer des environnements à la fois ancrés et dynamisants.
Une étude menée par Behr révèle que 82 % des Américains pensent que les couleurs de peinture peuvent influencer la confiance, avec 67 % affirmant que Hidden Gem rendrait un espace unique. L'entreprise lancera un concours du 30 juillet au 13 août 2025, offrant un prix de 50 000 $ aux clients achetant des produits BEHR chez The Home Depot.
Cette couleur fait partie de la palette des tendances couleurs BEHR 2026, qui comprend des tons terre, des tons joyaux et des pastels doux, disponibles exclusivement chez The Home Depot dans plusieurs gammes de peintures premium, notamment BEHR DYNASTY et BEHR MARQUEE.
Behr Paint Company, eine Tochtergesellschaft der Masco Corporation (NYSE: MAS), hat Hidden Gem (N430-6A) als Farbe des Jahres 2026 bekannt gegeben. Dieser rauchige Jade-Ton verbindet Blau und Grün, um eine bodenständige, aber belebende Atmosphäre zu schaffen.
Eine von Behr durchgeführte Studie zeigt, dass 82 % der Amerikaner glauben, dass Farben das Selbstvertrauen beeinflussen können, wobei 67 % sagen, dass Hidden Gem einen Raum einzigartig wirken lassen würde. Das Unternehmen startet vom 30. Juli bis 13. August 2025 ein Gewinnspiel mit einem Preis von 50.000 US-Dollar für Kunden, die BEHR-Produkte bei The Home Depot kaufen.
Die Farbe ist Teil der BEHR 2026 Farbtrends-Palette, die Erdtöne, Juwelentöne und entspannte Pastelltöne umfasst und exklusiv bei The Home Depot in verschiedenen Premium-Farblinien wie BEHR DYNASTY und BEHR MARQUEE erhältlich ist.
- Launch of sweepstakes with $50,000 prize potential to drive sales
- Strong consumer research data showing 82% positive impact on confidence
- Exclusive distribution partnership with Home Depot maintained
- Product line expansion with new color trends palette
- None.
BEHR® Research Reveals a Powerful Link Between Paint Color and Self-Confidence
"Now more than ever, there's a growing appetite for colors that challenge convention and bring an unexpected sense of wonder to everyday spaces," said Erika Woelfel, VP of Color and Creative Services at Behr Paint. "Hidden Gem captures that spirit in both name and color—its depth and refinement meets the desire for colors that are eternally stunning and stylish."
Hidden Gem reminds us that true elegance lies in subtlety and lasting appeal, encouraging a more personal connection to your home. This connection goes beyond the surface of your walls and can influence how you feel and express yourself every day. In fact, four in five (
Additional new research conducted by Behr Paint shows:
- More than half of Americans agree that a room painted with Hidden Gem would be captivating (
58% ). - Two in three Americans say Hidden Gem would make a space feel unique (
67% ), create a sense of peace in their home (66% ), and stand the test of time (66% ).
"Color holds the power to express who you are—it tells your story without saying a word," stated Andy Lopez, SVP, Head of Global Marketing at Behr Paint Company. "Hidden Gem empowers DIYers, designers, and paint professionals to craft spaces that are both purposeful and expressive—delivering lasting value through our high-quality products."
From full-room transformations to subtle accents, Hidden Gem adapts to your vision—adding a rich sense of self to every corner of your space. Whether it's a front door or a family room, a healthcare facility or a hospitality suite, a bedroom or a bookshelf, this versatile shade leaves a lasting impression in both residential and commercial settings.
Hidden Gem is a part of the BEHR® 2026 Color Trends Palette—a collection of trend-forward colors that reflect a significant shift toward embracing warmth, comfort, and a hint of playfulness. The palette consists of grounding earth tones, deep jewel tones, and relaxed pastels that perfectly complement the 2026 Color of the Year. The full palette inspires reinvention with shades for every style, from casual and traditional to modern and eclectic.
It's Your Time to Shine with Hidden Gem
To celebrate the 2026 Color of the Year, Behr Paint is giving you the chance to win
BEHR® products, including the BEHR 2026 Color of the Year, Hidden Gem, and the full BEHR® 2026 Color Trends Palette, are available in top-rated, one-coat hide guaranteed* BEHR DYNASTY® and BEHR MARQUEE®, as well as BEHR ULTRA® and BEHR PREMIUM PLUS®, sold exclusively online and nationwide at The Home Depot. To learn more about Hidden Gem and explore the BEHR® 2026 Color Trends Palette, visit behr.com/2026coty.
*Valid only when tinted to colors from the BEHR DYNASTY® & BEHR MARQUEE® Interior One-Coat Hide Color Collection.
About Behr Paint Company
Headquartered in
Behr and the Behr logo are registered trademarks of Behr Process LLC.
CONTACT: M Booth, behrdiy@mbooth.com
1 Behr Paint commissioned an online survey among n=1,000 general population Americans 18 years of age and older. Data is nationally representative by age, gender, race/ethnicity and region. The survey was fielded between June 13- 18, 2025. The margin of error (MOE) for the total sample is +/- 3 p.pts.
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SOURCE Behr Paint Company
FAQ
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