Behr Paint Company Hosts First Student Design Competition

Rhea-AI Summary

Behr Paint Company announces its first-ever BEHR® Student Design Competition in partnership with MattoBoard. The competition, open from September 19 to November 10, 2024, invites full-time or part-time emerging professional design students to submit original design plans for commercial spaces. The theme, 'No Clear Boundaries,' is inspired by the BEHR 2025 Commercial Color Forecast.

Entrants must incorporate colors from the forecast and BEHR's 2025 Color of the Year, Rumors, a deep ruby red shade. The competition aims to support emerging designers' careers. Prizes include a $3,000 cash award for the winner, plus $1,000 for their design school. Runners-up will receive $1,500 and $500 respectively. All winners get a 1-year MattoBoard Pro Subscription.

Positive

• Behr Paint Company is engaging with future designers through a student competition, potentially building brand loyalty
• The competition may generate innovative design ideas for Behr's commercial color applications
• Partnership with MattoBoard could expand Behr's reach in the digital design space

Negative

• None.

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Design students encouraged to enter for a chance to win $3,000, plus $1,000 for their design school

SANTA ANA, Calif., Sept. 19, 2024 /PRNewswire/ -- Today, Behr Paint Company announces its first-ever BEHR^® Student Design Competition in partnership with MattoBoard, a 3D virtual sampling platform for designers. The competition is open starting today, September 19, through November 10, 2024, for full-time or part-time emerging professional design students.* 

Behr Paint invites design students to submit an original design plan for any commercial space such as hospitality, workplace, healthcare, multifamily and more. The design theme, "No Clear Boundaries," draws inspiration from the BEHR 2025 Commercial Color Forecast, which celebrates the fluidity between designed environments that reflect the intersection of the past and future, digital and physical, and timeless and modern. Entrants must incorporate colors from the BEHR 2025 Commercial Color Forecast in their design along with BEHR's 2025 Color of the Year, Rumors, a deep and timeless shade of ruby red. 

The competition was created to champion emerging designers by providing specialized resources and opportunities to showcase and celebrate their talents. "As a judge of the BEHR Student Design Competition, I am excited to see how each student embraces color and design," said Erika Woelfel, Vice President of Color & Creative Services at Behr Paint Company. "At Behr, we are committed to supporting the careers of the next generation of designers, and I look forward to seeing the students' creativity shine through."  

The judging panel will also include Guy Adam Ailion, Architect and CEO / Co-Founder of MattoBoard; Kayla Kratz, Director of Color & Designer Segment at Behr Paint Company; and Amber Jones, Director of Architect & Designer Strategic Initiatives at Behr Paint Company.

The winner of the 2024 BEHR Student Design Competition will be awarded a $3,000 cash prize and $1,000 for their design school. The runner-up will receive a $1,500 cash prize, and the second runner-up will receive a $500 cash prize. All winners will also receive a 1-year MattoBoard Pro Subscription to continue using the platform for their design needs. Winners will be announced in December 2024 and will be featured on BEHR's and MattoBoard's social channels, blog, and email.

To learn more about the 2024 BEHR Student Design Competition and how to enter, visit www.behr.com/designcompetition.

*NO PURCHASE NECESSARY. PURCHASE WILL NOT IMPROVE OPPORTUNITY TO WIN.
INTERNET AND MATTOBOARD ACCOUNT REQUIRED. Trade contest offered in the 50 U.S. & U.S. Territories ("U.S.") to full/part-time emerging Design students at U.S. eligible Institution (see Rules) who are legal U.S. res., 18+. Ends 11:59 P.M. PT 11/10/24. See Official Rules at: www.behr.com/designcompetition for entry, judging criteria and limitations. Void where prohibited. Sponsor: Behr Process LLC.

About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in the United States, Canada, and Mexico. The Santa Ana, Calif.-based company, and maker of BEHR^®, KILZ^® and WHIZZ^® brands, are dedicated to meeting the project needs of DIYers, designers and professional paint contractors with an unwavering commitment to quality, innovation, and value. For more information, visit Behr.com. Professional paint contractors and designers can visit Behr.com/Pro to learn about products, color tools and services. Behr Paint Company is a subsidiary of Masco Corporation (NYSE: MAS).

Behr and the Behr logo are registered trademarks of Behr Process LLC.

About MattoBoard
MattoBoard is the first virtual sample library (VSamples^©) and 3D moodboarding tool for interior designers. Designers can search, discover, curate and specify interior materials and products in real-time using light and shadow to examine texture and detail. Designers can download and share beautiful, photo-realistic boards and material spec sheets. MattoBoard's mission is to bring a 'touch and feel' industry into the future by pioneering virtual sampling for designers and brands.

Media Contact: behrpro@mbooth.com 

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SOURCE Behr Paint Company

FAQ

When is the deadline for the BEHR Student Design Competition 2024?

The deadline for the BEHR Student Design Competition is November 10, 2024.

What is the grand prize for the BEHR Student Design Competition?

The grand prize is a $3,000 cash award for the winner, plus $1,000 for their design school.

What is Behr's 2025 Color of the Year that must be used in the competition designs?

Behr's 2025 Color of the Year is 'Rumors', described as a deep and timeless shade of ruby red.

Who is eligible to enter the BEHR Student Design Competition?

The competition is open to full-time or part-time emerging professional design students in the United States.

What is the theme of the BEHR Student Design Competition?

The design theme for the competition is 'No Clear Boundaries,' inspired by the BEHR 2025 Commercial Color Forecast.