7-Eleven, Inc. and Mattel Team Up for a Turbocharged Collab for a Limited-Edition Hot Wheels Collectible Car

Rhea-AI Summary

Mattel (NASDAQ: MAT) has partnered with 7-Eleven and Hot Wheels to release an exclusive 2017 Nissan GT-R (R35) die-cast car featuring 7-Eleven branding. The limited-edition collectible is available for a limited time at participating 7-Eleven, Speedway and Stripes locations and on 7Collection.com.

News Market Reaction – MAT

+5.70% 1.9x vol

10 alerts

+5.70% Session close to close

+2.7% Peak in 4 hr 56 min

$4.03B Market Cap

1.9x Rel. Volume

In the Jul 16 session, MAT gained 5.70%, reflecting a notable positive market reaction. Argus tracked a peak move of +2.7% during that session. Our momentum scanner triggered 10 alerts that day, indicating notable trading interest and price volatility. Trading volume was above average at 1.9x the daily average, suggesting increased trading activity.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock moved +5.7% in the session following this news. If the stock had rallied sharply, it would...

Analysis

The stock moved +5.7% in the session following this news. If the stock had rallied sharply, it would contrast with prior brand news that often saw declines, such as the -3.

Historical Context

5 past events · Latest: Jul 06 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 06	Earnings call scheduling	Neutral	+2.8%	Set date and time for second quarter 2026 results and webcast call.
Jun 29	Comic-Con collectibles launch	Positive	-2.1%	Announced SDCC collectibles lineup with SRPs ranging from $25 to $80.
Jun 23	Hot Wheels collectibles launch	Positive	-0.9%	Revealed three new Hot Wheels collectibles tied to major entertainment brands.
Jun 17	UNO club expansion	Positive	-3.3%	Expanded UNO Social Clubs to 14 cities with free first-come-first-served events.
Jun 03	Barbie Dunkin collaboration	Positive	-0.2%	Launched limited-time Barbie-themed beverages and promotions with Dunkin'.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent brand and collectibles announcements have often coincided with negative or contrary stock moves, suggesting a tendency for price reactions to diverge from upbeat marketing news.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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07/16/2026 - 07:11 AM

Race to stores for the exclusive 2017 Nissan GT-R (R35) die-cast supercar

IRVING, Texas, July 16, 2026 /PRNewswire/ -- Start your engines: 7-Eleven, Inc. is back in the fast lane with Hot Wheels®, dropping an exclusive 2017 Nissan GT-R (R35) die-cast car in collaboration with Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world.* The toy car brings together two beloved pop culture brands for another high-octane release inspired by speed and nostalgia.

For the second year in a row, 7-Eleven and Hot Wheels are releasing an exclusive 7-Eleven-branded die-cast toy car available at participating 7-Eleven®, Speedway® and Stripes® store locations and 7Collection.com, the retailer's official online merchandise shop, while supplies last. This year's collectible puts the spotlight on the high-performance 2017 Nissan GT-R (R35), a legendary model beloved by car enthusiasts. The model features a sleek white wrap with 7-Eleven's iconic logo on the hood and sides, creating the kind of die-cast livery collectors love to discover.

With this latest Hot Wheels drop, fans can head to participating stores nationwide and 7Collection.com to grab the exclusive die-cast supercar before it speeds away. Plus, fans can stay tuned for an expanded limited-edition merch drop coming soon to 7Collection.com.

*Limited time only, while supplies last. Available exclusively on 7Collection.com. ©2026 7-Eleven, Inc. All rights reserved.

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven offers customers fresh, high-quality and convenient food options like sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven also offers customers industry-leading packaged products at an outstanding value with its 7-Select™ private brand. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs, which have more than 100 million members. Customers can also place an order in the 7NOW® delivery app with real-time tracking and delivery typically in about 30 minutes, depending on the market, driver availability, weather, traffic conditions, and other factors. Find out more online at www.7-eleven.com.

About Mattel
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/7-eleven-inc-and-mattel-team-up-for-a-turbocharged-collab-for-a-limited-edition-hot-wheels-collectible-car-302827116.html

SOURCE 7-Eleven, Inc.

FAQ

What is the new Hot Wheels and Mattel (MAT) collaboration with 7-Eleven in July 2026?

The collaboration introduces an exclusive Hot Wheels 2017 Nissan GT-R (R35) die-cast car with 7-Eleven branding. According to Mattel, this limited-edition release continues the brands’ partnership, offering a collector-focused model inspired by speed, nostalgia and pop culture crossover appeal.

Which car model is featured in the 2026 7-Eleven and Mattel (MAT) Hot Wheels exclusive?

The featured model is a 2017 Nissan GT-R (R35) die-cast supercar created as a Hot Wheels collectible. According to Mattel, the car includes a sleek white wrap with 7-Eleven logos on the hood and sides, designed to appeal to automotive and toy collectors.

Where can investors and collectors buy the 7-Eleven and Mattel (MAT) exclusive Hot Wheels Nissan GT-R?

The exclusive 2017 Nissan GT-R Hot Wheels car is available at participating 7-Eleven, Speedway and Stripes stores. According to Mattel, collectors can also purchase it through 7Collection.com, 7-Eleven’s official online merchandise shop, while supplies last during the limited-time promotion.

Is the 7-Eleven and Mattel (MAT) Hot Wheels GT-R a limited-edition collectible?

Yes, the 2017 Nissan GT-R (R35) Hot Wheels car is a limited-time, exclusive collectible. According to Mattel, it is available only while supplies last at participating stores and 7Collection.com, making scarcity a key part of its appeal for toy and car enthusiasts.

How does the 2026 Hot Wheels collaboration between 7-Eleven and Mattel (MAT) compare to last year?

This is the second consecutive year 7-Eleven and Hot Wheels have released an exclusive branded die-cast car. According to Mattel, the 2026 edition spotlights the 2017 Nissan GT-R (R35), continuing the strategy of offering distinctive, co-branded collectibles to fans.

Will there be more 7-Eleven and Mattel (MAT) Hot Wheels merchandise after this GT-R release?

Yes, an expanded limited-edition merchandise drop is planned for 7Collection.com following this release. According to Mattel, fans are encouraged to stay tuned for additional items, which will complement the exclusive 2017 Nissan GT-R (R35) die-cast car collaboration.