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Mattel, the renowned toy company, has appointed Brian Fitzharris as the Senior Vice President and General Manager of Fisher-Price. This strategic move aims to drive growth and innovation within the Fisher-Price brand, known for its iconic toys for children.
Mattel, la rinomata azienda di giocattoli, ha nominato Brian Fitzharris come Senior Vice President e General Manager di Fisher-Price. Questa mossa strategica mira a promuovere la crescita e l'innovazione all'interno del marchio Fisher-Price, noto per i suoi giocattoli iconici per bambini.
Mattel, la reconocida compañía de juguetes, ha nombrado a Brian Fitzharris como el Vicepresidente Senior y Director General de Fisher-Price. Este movimiento estratégico tiene como objetivo impulsar el crecimiento e innovación dentro de la marca Fisher-Price, conocida por sus juguetes icónicos para niños.
유명한 장난감 회사인 Mattel은 Brian Fitzharris를 Fisher-Price의 시니어 부사장 겸 제너럴 매니저로 임명하였습니다. 이 전략적인 움직임은 어린이를 위한 상징적인 장난감으로 알려진 Fisher-Price 브랜드 내에서 성장과 혁신을 촉진하기 위함입니다.
Mattel, la célèbre entreprise de jouets, a nommé Brian Fitzharris au poste de Senior Vice President et General Manager de Fisher-Price. Cette démarche stratégique vise à stimuler la croissance et l'innovation au sein de la marque Fisher-Price, connue pour ses jouets emblématiques pour enfants.
Mattel, das bekannte Spielzeugunternehmen, hat Brian Fitzharris zum Senior Vice President und General Manager von Fisher-Price ernannt. Dieser strategische Schritt zielt darauf ab, Wachstum und Innovation innerhalb der Marke Fisher-Price zu fördern, die für ihre ikonischen Spielzeuge für Kinder bekannt ist.
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EAST AURORA, N.Y.--(BUSINESS WIRE)--
Mattel, Inc. (NASDAQ: MAT) announced today that Brian Fitzharris has been appointed as Senior Vice President and General Manager of Fisher-Price, effective April 22, 2024. Fitzharris will lead the Fisher-Price Infant and Toddler Core brands and serve as leader of the company’s East Aurora, NY campus. Fitzharris will report to Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel.
Brian Fitzharris (Photo: Business Wire)
"We are thrilled to welcome Brian back to Mattel in this pivotal role at such an exciting time for Fisher-Price as we seek to strengthen our leadership position in this important category," said McKnight. "At 94 years young, Fisher-Price has so much more room to grow, and under Brian’s management, the future is bright. His expertise as an operating leader combined with a proven track record of product development, and launching and revitalizing brands bodes well for Fisher-Price's long-term growth and success."
Fitzharris returns to Mattel following his most recent position as Chief Commercial Officer at PlayMonster, where he led the toy company’s Global Marketing and Sales teams.
Prior to his tenure at PlayMonster, Fitzharris spent 16 years with Mattel in senior leadership positions across commercial and brand. He fostered top relationships with Walmart & Sam’s Club as Vice President of Sales and served in senior international commercial roles, where he spearheaded and implemented marketing strategies for Mattel’s full portfolio of brands across Asia-Pacific and EMEA. Additionally, he held key roles across Mattel’s global brand teams, most notably contributing to the launch of Mattel’s licensed product line for Disney Pixar Cars, the expansion of Hot Wheels, and the revitalization of the Barbie brand.
“It is an honor to return to Mattel and be entrusted with overseeing a brand as iconic as Fisher-Price,” added Fitzharris. “Fisher-Price is the #1 Infant, Toddler, and Preschool brand for a reason. For nearly a century, Fisher-Price has been a leader in child development; constantly creating new and innovative ways to support families and ensure children get their best possible start. That’s why Fisher-Price is cherished by parents and caregivers around the world. I can’t wait to collaborate with this incredible team to drive Fisher-Price’s next chapter of growth.”
Fitzharris will relocate to the Buffalo area and be based at Mattel and Fisher-Price's East Aurora campus.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
Who has been appointed as the Senior Vice President and General Manager of Fisher-Price by Mattel?
Brian Fitzharris has been appointed as the Senior Vice President and General Manager of Fisher-Price by Mattel.
What is the significance of Brian Fitzharris's appointment at Mattel?
Brian Fitzharris's appointment at Mattel as the Senior Vice President and General Manager of Fisher-Price aims to drive growth and innovation within the iconic toy brand.
What brand is Brian Fitzharris responsible for as the Senior Vice President and General Manager at Mattel?
Brian Fitzharris is responsible for the Fisher-Price brand as the Senior Vice President and General Manager at Mattel.
mattel is a creations company that inspires the wonder of childhood. our mission is to be the recognized leader in play, learning and development worldwide. mattel’s portfolio of global consumer brands includes american girl®, barbie®, fisher-price®, hot wheels®, monster high® and thomas & friends®, among many others. mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. with a global workforce of approximately 31,000 people, mattel operates in 40 countries and territories and sells products in more than 150 nations. visit us online at www.mattel.com.
