Mattel Comic-Con 2025: John Cena, Deadpool Exclusive Collectibles Revealed

Featuring collectibles from Little People Collector™, Masters of the Universe®, Universal Pictures and Amblin Entertainment’s Jurassic World™, and WWE®, Mattel brings fan-favorite icons to San Diego Comic-Con

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel Creations returns to San Diego Comic-Con to showcase four beloved main characters including the irreverent Little People Collector™ Deadpool, the villainous mashup Masters of the Universe® Turtles of Grayskull™ Skele-Shredder, the powerful T. rex from Universal Pictures and Amblin Entertainment’s Jurassic World™ and the highly acclaimed Ultimate Edition “The Champ Is Here” John Cena action figure. Each collectible channels the energy of its larger-than-life character, blending fan-favorite storytelling with unique design details that make them must-haves for collectors and pop culture enthusiasts.

Celebrate the unmatched legacy of a WWE icon with the Ultimate Edition “The Champ Is Here” John Cena action figure. Honoring his record-setting 17 World Heavyweight Championship reigns, this collector’s edition captures the essence of Cena’s most legendary moments.

“This year at San Diego Comic-Con Mattel is celebrating some of the most iconic characters across entertainment and fandom,” said Nick Karamanos, senior vice president, Mattel Creations & Entertainment Partnerships at Mattel. “From the chaos of Deadpool to the epic crossover of Skele-Shredder to the infamous Jurassic World T. rex and the undeniable legacy of John Cena, each collectible is designed to deliver that main character moment — and bring a little extra thrill to fans’ shelves.”

Ultimate Edition “The Champ Is Here” John Cena | SRP: $50

Celebrate the unmatched legacy of a WWE icon with the Ultimate Edition “The Champ Is Here” John Cena action figure. Honoring his record-setting 17 World Heavyweight Championship reigns, this collector’s edition captures the essence of Cena’s most legendary moments. Complete with era-specific accessories, premium detailing, and a standout presentation, this figure is a must-have centerpiece for fans and collectors who’ve followed every “Never Give Up” milestone.

Little People Collector™ Marvel’s Deadpool | SRP: $27

Brace yourself for chaos, chimichangas, and crops — Deadpool’s hitting the countryside! This Comic-Con 2025 collectible takes the Merc with a Mouth on an unexpected detour to a taco-fueled farm universe. For the first time, he’s swapping back alleys for barnyards in a laugh-out-loud adventure like no other. Featuring a reimagined Super Hero packed inside a whimsically wild, rainbow-shaped box, this set is bursting with bold artwork and flavor. It’s Deadpool, dialed up to 11, with friends, food, and full-on farmyard mayhem.

Masters of the Universe® Turtles of Grayskull™ Skele-Shredder | SRP: $45

In a climactic conclusion to the Turtles of Grayskull collaboration, the realms of Eternia and the New York City underground converge like never before. Enter the Skele-Shredder Deluxe Figure, a formidable fusion of two of pop culture’s most nefarious villains. Designed with premium articulation and rich detail, the figure includes interchangeable heads, dynamic weapons, and an intricately crafted throne that brings a serious presence to any display. Packaged in a collector-worthy box featuring an immersive unboxing experience for this epic crossover.

Jurassic World Hammond Collection T. Rex Convention Crasher™ Set | SRP: $85

Step into The Lost World like never before with a San Diego Comic-Con collectible designed especially for Jurassic Park enthusiasts. Making its long-awaited debut, the “Buck” T. Rex roars into the spotlight as part of a premium collector’s set packed with unique SDCC touches and bonus content. Tailored for dedicated fans and serious collectors, this release delivers a fresh take on a fan-favorite moment from the franchise.

Fans attending Comic-Con can visit Mattel’s booth (#3029) at the San Diego Convention Center from Thursday, July 24, through Sunday, July 27, 2025. Products will be available at the Mattel merchandise booth (#2945) and on MattelCreations.com. For more information, visit MattelCreations.com.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

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