Mattel Unveils First Mattel Wonder Indoor Waterpark, Opening in Bellevue, Nebraska

Mattel has confirmed four of its five planned waterpark locations across North America.

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Reveals Initial Look at Immersive Destination

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EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the world's most iconic brand portfolios in the world, announces a milestone in the expansion of its worldwide experiences business, confirming Bellevue, Nebraska, is now the first Mattel Wonder Indoor Waterpark planned to open at the end of 2027.

Designed as a year-round, multi-brand destination, the approximately 100,000-square-foot waterpark will bring Barbie, Hot Wheels, Fisher-Price, UNO and more Mattel brands together through attractions, play, food and shared experiences. American Resort Management, a proven leader in high-volume resort and entertainment operations including Epic Waters and Wild Rivers, will oversee sustainable day-to-day performance and guest-flow optimization.

Natalia Premovic, Chief Consumer Products and Experiences Officer, Mattel, said: “Mattel Wonder Indoor Waterparks are about bringing great experiences to where our fans actually live. We see a real opportunity to take the kind of immersive entertainment traditionally concentrated in major markets and bring it to more communities in a scalable, year-round format. Bellevue becoming our first Waterpark to open is an important step in that strategy and a significant chance to show what happens when you bring so many of our brands together in one place.”

The new renderings (found here) from the Bellevue location offer an early look at how Mattel’s iconic brands will be translated into immersive attractions and themed environments. The Waterparks will share a common vision while offering unique experiences at each location. Including Bellevue, Mattel has confirmed four of the five planned Waterpark locations across North America. Other confirmed locations are Orlando, Florida; Bradley, Illinois; and Roanoke Rapids, North Carolina.

The Waterpark will feature a vibrant environment where Mattel’s brands are woven into the story. Featured experiences at Bellevue will include a Barbie activity pool and FlowRider® surf simulator; a Hot Wheels "Challenge Accepted" multi-slide tower; a lazy river inspired by Mattel Games favorites including UNO, Rock 'Em Sock 'Em Robots and Magic 8 Ball, a Fisher-Price water play structure; and themed food and beverage offerings. Designed for a wide range of ages and thrill levels, the destination offers something for every guest, blending immersive storytelling with signature attractions that invite visitors to step inside the worlds of Mattel. Featuring a signature retractable roof, the climate-controlled venue will offer year-round operation while bringing natural light and fresh air.

Rusty Hike, Mayor of Bellevue, Nebraska, said: "Bellevue is proud to be home to the first Mattel Wonder Indoor Waterpark, bringing a one-of-a-kind location to our community and welcoming visitors from across the region. This project represents an important investment in Bellevue's future, and we're excited to work with Mattel and American Resort Management to create a place where people can experience all our community has to offer.”

Construction continues on the indoor destination, which is being developed within Bellevue's growing Good Life District, a mixed-use destination designed to increase tourism, through a collaboration between Mattel, the City of Bellevue and American Resort Management.

“Seeing the building take shape is exciting, but the interior is where the vision will really come to life,” said Rick Coleman, CEO of American Resort Management. “Our goal is to create an experience that feels unmistakably Mattel while delivering the quality, service and guest experience families expect from a world-class waterpark.”

ABOUT MATTEL, INC.

Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

ABOUT AMERICAN RESORT MANAGEMENT

American Resort Management, LLC (ARM) is a leading destination resort management and development company with extensive experience in lodging and resort operations, specializing in indoor/outdoor waterpark resorts, family entertainment centers, and destination resorts. For over 20 years, ARM has been committed to delivering exceptional guest experiences and is dedicated to innovation and excellence in the industry. Visit americanresortmanagement.com for more information.

View source version on businesswire.com: https://www.businesswire.com/news/home/20261001968564/en/

MEDIA CONTACTS
Mattel
Niki Kazakos
Niki.Kazakos@Mattel.com
Julia Aliste
Julia.Aliste@Mattel.com

American Resort Management
Fran Greenman-Schmitz
Fgreenman@americanresortmanagement.com

Source: Mattel, Inc.