Welcome to our dedicated page for Mattel news (Ticker: MAT), a resource for investors and traders seeking the latest updates and insights on Mattel stock.
Mattel, Inc. reports developments across its global play and family entertainment business, built around franchise brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High and Polly Pocket. Company updates commonly cover toys, content, consumer products, digital games and live experiences sold through retail and ecommerce relationships.
Recurring news includes quarterly financial results, brand and franchise product launches, entertainment-related licensing and promotional partnerships, digital strategy updates following the completed acquisition of full ownership of Mattel163, share repurchases and capital allocation, shareholder engagement, board review of strategy, and changes in the global commercial organization.
Mattel (NASDAQ: MAT) marked International Women’s Day with a month-long Barbie celebration launching the first-ever Barbie Dream Team of global female role models, Barbie Dream Days programming (March 8–15 U.S. retail promotions), and the debut of Barbie Dream Fest in Fort Lauderdale, March 27–29.
The initiative spotlights named trailblazers, retail promotions, branded partner collaborations, and a paid fan festival with public ticket sales.
Mattel (NASDAQ: MAT) said Chairman & CEO Ynon Kreiz and CFO Paul Ruh will present a keynote at the UBS Global Consumer and Retail Conference on March 12, 2026 at 9:00 a.m. ET. A live webcast will be available on the company’s Investor Relations website, with an archive posted after the event.
Investors should log on at least 15 minutes early to register and install any required software.
Mattel (NASDAQ: MAT) announced a broad Masters of the Universe publishing program launching across 2026 tied to the film release on June 5, 2026. Titles include junior and YA novels, comics with Dark Horse and TOKYOPOP, a film art book, coloring and picture books, and multiple May–November 2026 publication dates.
The slate expands the franchise across formats and partners to reach new readers and deepen film-adjacent storytelling.
Mattel (NYSE: MAT) launched the Fisher-Price Little People x André Saraiva collectible set on February 11, 2026. The limited-edition release features four wooden, display-scale figures designed by André Saraiva and is sold exclusively via MattelCreations.com with a suggested retail price of $70.
Merchandise (tees, sweatshirts, a jacket and a tote) is available in the US while supplies last.
Mattel (NASDAQ: MAT) marks the 40th anniversary of the American Girl brand with the new American Girl Modern Era Collection, two publishing releases—The Making of American Girl (May 12, 2026) and the adult novel Samantha: The Next Chapter (Oct. 13, 2026)—and ongoing anniversary products and experiences.
The brand has sold more than 36 million dolls and introduced over 50 characters since 1986.
Mattel (Nasdaq: MAT) agreed to acquire full ownership of mobile games studio Mattel163 from NetEase for a total valuation of $318 million, paying $159 million for NetEase’s 50% stake. The deal is expected to close by end of Q1 2026 and will be immediately accretive.
Mattel163 has released four Mattel IP games with ~20 million monthly active users and over 550 million downloads; more than half the purchase is expected to be funded from the JV’s cash balance.
Mattel (NYSE: MAT) and Paramount announced a multi-year global licensing partnership for Teenage Mutant Ninja Turtles on Feb. 10, 2026. Beginning in 2027, Mattel will launch action figures, playsets, vehicles, games, collectibles and role play tied to upcoming films in 2027 and 2028.
The agreement covers product lines for Teenage Mutant Ninja Turtles: Mutant Mayhem 2 (2027) and a new live-action/CG hybrid film (2028), and expands an existing collaboration between the companies across Paramount's franchise library.
Mattel (NASDAQ: MAT) reported Q4 2025 net sales of $1,766M (+7% reported, +5% constant currency) and full‑year net sales of $5,348M (‑1%). Q4 gross margin was 45.9% (down 480 bps); FY gross margin was 48.7% (down 210 bps). FY net income was $398M and EPS was $1.24. The company repurchased $600M of shares in 2025 and announced a new $1.5B buyback through 2028. Mattel signed to acquire full ownership of Mattel163 and provided FY2026 guidance: Net Sales +3%–6% (constant currency) and Adjusted EPS $1.18–$1.30, with ~ $150M partial-year contribution from Mattel163.
Mattel (NASDAQ: MAT) announced a year-long 25th anniversary celebration for Barbie in the Nutcracker, centering on an all-new 45-minute animated special arriving on Netflix in 2026 and supported by new dolls, collector items, collaborations, and a jacketed hardcover picture book due September 8, 2026.
Products and retail activations will precede the Netflix premiere, and select classic Barbie animated specials will be re-released across YouTube and streaming platforms during the anniversary year.
Mattel (NASDAQ: MAT) unveiled the Mattel Brick Shop Hot Wheels™ Aston Martin Vantage GT3 1:16 building set on February 10, 2026. The 793-piece model features real metal parts, opening doors, engine detail, race-accurate aerodynamics, interchangeable decals, and an included 1:64 Hot Wheels die-cast. Pre-orders start now at Walmart.com; wider retail availability begins this summer with an SRP of $49.99.