Welcome to our dedicated page for Mattel news (Ticker: MAT), a resource for investors and traders seeking the latest updates and insights on Mattel stock.
Mattel, Inc. (NASDAQ: MAT) generates a steady flow of news as a global toy and family entertainment company with brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney. This news page aggregates coverage related to Mattel’s operations, brand initiatives, financial updates, and capital markets activity.
Investors following MAT can find announcements about quarterly and annual financial results, guidance updates, and participation in investor conferences. Mattel issues earnings releases that discuss net sales trends by region and product category, gross margin performance, operating income, cash flow, and share repurchase activity, often accompanied by webcasts and slide presentations for analysts.
Brand and product news is also a significant part of Mattel’s coverage. Recent examples include the introduction of the first autistic Barbie doll, developed in partnership with the Autistic Self Advocacy Network, and updates on the Barbie Fashionistas line. Mattel also releases news about events such as the Hot Wheels Legends Tour, a global traveling car show and contest that culminates in a custom car being turned into a 1:64 scale Hot Wheels die-cast model sold worldwide.
Mattel’s news extends into entertainment, digital, and cultural collaborations. Announcements have detailed an expanded collaboration with Roblox to launch experiences for Monster High and other brands on the platform, as well as a multi-year partnership between Mattel Creations and The Museum of Modern Art for design-led collectibles. Capital markets items, such as the pricing of senior notes offerings, are disclosed through press releases and related SEC filings.
By reviewing this news feed, readers can track how Mattel deploys its intellectual property across toys, digital experiences, live events, and partnerships, and how these activities intersect with its financial and strategic communications.
Mattel (NASDAQ: MAT) has announced significant leadership changes to enhance its global brand management strategy. Roberto Stanichi has been promoted to the newly created position of Executive Vice President and Chief Global Brand Officer, following his success in leading Hot Wheels to become the #1 selling toy worldwide.
The reorganization includes the promotion of Jamie Cygielman to Global Head of Dolls and Ted Wu to Global Head of Vehicles and Building Sets. Additionally, Lisa McKnight, Executive Vice President and Chief Brand Officer, will depart after 26 years with the company. The new structure aims to integrate marketing across Mattel's Global Brands and Franchise teams to achieve greater consistency in brand management.
Mattel (NASDAQ: MAT) has launched its first official Fortnite island, Masters of the Universe: He-Man Heroes, now available in early access. The free-to-play collectible RPG brings the iconic He-Man franchise to Fortnite's massive global gaming platform.
Players can access the game using Island Code 2416-8649-3961 or by searching "He-Man Heroes". The game features collectible heroes, team-building mechanics, and combat across Eternia. Developed in partnership with Loot Foundry using Unreal Editor for Fortnite, the experience promises ongoing updates and additional content based on community feedback.
Mattel (NASDAQ: MAT) announced its participation in the upcoming Goldman Sachs 32nd Annual Global Retailing Conference. Chairman and CEO Ynon Kreiz and CFO Paul Ruh will engage in a fireside chat on September 3, 2025 at 8:55 a.m. Eastern time.
The presentation will be accessible via webcast on Mattel's Investor Relations website, with an archive available shortly after the live event. Interested parties should register at least 15 minutes before the presentation to ensure proper setup.
Mattel (NASDAQ: MAT) has partnered with 7-Eleven for an exclusive Hot Wheels® collection launch. The collaboration features the first-ever branded Hot Wheels die-cast car - a Silver Series™ Toyota Supra with 7-Eleven branding, along with limited-edition fingerboards in two designs.
The collection, available at participating 7-Eleven®, Speedway®, and Stripes® locations nationwide and on 7Collection™, includes retro-inspired merchandise such as t-shirts, sweatshirts, and pins. The promotion runs from July 1 to August 31, 2025, targeting both collectors and casual fans.
Mattel (NASDAQ: MAT) reported Q2 2025 financial results with net sales of $1,019 million, down 6% year-over-year. The company achieved a gross margin of 50.9%, up 170 basis points, and reported operating income of $78 million.
Key performance metrics include earnings per share of $0.16 (down from $0.17) and adjusted EPS of $0.19 (unchanged). The company repurchased $50 million in shares during Q2, bringing first-half total to $210 million. Mattel updated its FY2025 guidance, projecting net sales growth of 1-3% and adjusted EPS of $1.54-$1.66, while reaffirming its $600 million share repurchase target for 2025.
Regional performance showed a 16% decrease in North America, offset by a 7% increase in International markets. Notable category performance included a 10% growth in Vehicles and 16% growth in Action Figures, while Dolls declined 19%.
Fisher-Price (NASDAQ: MAT) has announced a strategic partnership with Big Little Feelings to launch a new collection of solution-based play kits for toddlers aged 18 months to 3 years. The collaboration combines Fisher-Price's toy expertise with Big Little Feelings' parenting guidance to help families navigate challenging toddler milestones.
The collection features four specialized kits targeting key developmental areas: Potty Training ($53.99), Bedtime Routine ($53.99), Calm Down ($32.99), and Sharing ($43.19). Each kit includes toys, custom board books, and exclusive mini-courses designed to support both children and parents through developmental challenges.
The products, tested in the Fisher-Price Play Lab, are now available at Target and Amazon, marking Fisher-Price's continued commitment to creating developmentally enriching toys while supporting families through childhood stages.
Mattel (NASDAQ: MAT) has announced a major collaboration between Monster High and global girl group KATSEYE to release a reimagined version of Monster High's iconic "Fright Song." The collaboration includes a new music video and custom one-of-a-kind dolls designed for each KATSEYE member.
The original "Fright Song," released in 2010, has garnered over 87.9 million global audio streams. KATSEYE, known for their No. 4 Billboard 200 EP "BEAUTIFUL CHAOS," brings fresh vocals and updated lyrics to the track. Each member of KATSEYE has been transformed into unique monster characters inspired by their cultural heritage, with custom dolls created to reflect their monster personas.
Mattel (NASDAQ: MAT) has launched the first-ever Barbie doll with Type 1 Diabetes (T1D) as part of its Fashionistas lineup, partnering with Breakthrough T1D (formerly JDRF) to ensure accurate representation. The doll features authentic medical equipment including a Continuous Glucose Monitor (CGM) and insulin pump.
The company also honored T1D advocates Robin Arzón and Lila Moss with one-of-a-kind Barbie dolls. The initiative expands Barbie's commitment to inclusivity, joining other diverse dolls including those with Down Syndrome and hearing aids. The new T1D Barbie is now available on Mattel Shop and at retailers nationwide, featuring ISCC-Certified bio-circular plastic in line with sustainability goals.
Mattel (NASDAQ: MAT) has announced that acclaimed director Jon M. Chu will direct the live-action Hot Wheels feature film in partnership with Warner Bros. Pictures and Bad Robot Productions. The film will be written by Juel Taylor and Tony Rettenmaier, known for Creed II and They Cloned Tyrone.
The project aims to bring the world's best-selling toy car brand to life in a high-octane action film featuring some of the world's hottest vehicles. The collaboration brings together Mattel Studios, Warner Bros., and Bad Robot for the first time, following Mattel's success with Barbie, which became Warner Bros.' highest-grossing film ever in 2023.
Chu's recent success includes directing Wicked Part 1, which earned over $700 million globally and became the highest-grossing Broadway adaptation in domestic box office history.
Mattel (NASDAQ:MAT) has unveiled its exclusive collectibles lineup for San Diego Comic-Con 2025, featuring four major character releases. The collection includes the Ultimate Edition John Cena action figure ($50), Little People Collector Marvel's Deadpool ($27), Masters of the Universe Turtles of Grayskull Skele-Shredder ($45), and the Jurassic World Hammond Collection T. Rex Convention Crasher Set ($85).
The event will take place at the San Diego Convention Center from July 24-27, 2025, where fans can visit Mattel's booth (#3029) and merchandise booth (#2945). The collectibles will also be available for purchase on MattelCreations.com.
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