Welcome to our dedicated page for Mattel news (Ticker: MAT), a resource for investors and traders seeking the latest updates and insights on Mattel stock.
Mattel, Inc. reports developments across its global play and family entertainment business, built around franchise brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High and Polly Pocket. Company updates commonly cover toys, content, consumer products, digital games and live experiences sold through retail and ecommerce relationships.
Recurring news includes quarterly financial results, brand and franchise product launches, entertainment-related licensing and promotional partnerships, digital strategy updates following the completed acquisition of full ownership of Mattel163, share repurchases and capital allocation, shareholder engagement, board review of strategy, and changes in the global commercial organization.
Mattel (NASDAQ: MAT) will launch a global, cross-category Masters of the Universe product line starting April 25, 2026, across toys, collectibles, apparel, publishing and more. The rollout supports the live-action film debuting in the U.S. on June 5, 2026, with international release in June.
The program includes action figures, Barbie, Hot Wheels, UNO, buildables, licensed apparel and over 70 partners and retail collaborations, with continued product drops through 2026 and into 2027.
Mattel (NASDAQ: MAT) presented at the UBS Global Consumer and Retail Conference on March 12, 2026, outlining 2026 product and entertainment priorities. Management expects growth in Vehicles, Games, and Action Figures, with Hot Wheels targeted for double-digit growth and momentum for UNO and Mattel Brick Shop.
The company noted the completion of the Mattel163 acquisition, launch of two self-published digital games, release of two movies based on Mattel IP, and major IP partnerships with Netflix, Disney/Pixar and DC. Management highlighted investments to accelerate growth and profitability in 2027 and beyond. Webcast and interviews are available on Mattel's investor relations site.
Mattel (NASDAQ: MAT) opened submissions for the 2026 Hot Wheels™ Legends Tour, expanding to 19 countries with in-person and virtual events, new partners Mobil 1 and AriZona, and North American kickoff on April 25, 2026 in Tampa, FL. Regional Finals lead to a virtual Global Grand Finale in November where one build becomes a 1:64 die-cast car.
Mattel (NASDAQ: MAT) marked International Women’s Day with a month-long Barbie celebration launching the first-ever Barbie Dream Team of global female role models, Barbie Dream Days programming (March 8–15 U.S. retail promotions), and the debut of Barbie Dream Fest in Fort Lauderdale, March 27–29.
The initiative spotlights named trailblazers, retail promotions, branded partner collaborations, and a paid fan festival with public ticket sales.
Mattel (NASDAQ: MAT) said Chairman & CEO Ynon Kreiz and CFO Paul Ruh will present a keynote at the UBS Global Consumer and Retail Conference on March 12, 2026 at 9:00 a.m. ET. A live webcast will be available on the company’s Investor Relations website, with an archive posted after the event.
Investors should log on at least 15 minutes early to register and install any required software.
Mattel (NASDAQ: MAT) announced a broad Masters of the Universe publishing program launching across 2026 tied to the film release on June 5, 2026. Titles include junior and YA novels, comics with Dark Horse and TOKYOPOP, a film art book, coloring and picture books, and multiple May–November 2026 publication dates.
The slate expands the franchise across formats and partners to reach new readers and deepen film-adjacent storytelling.
Mattel (NYSE: MAT) launched the Fisher-Price Little People x André Saraiva collectible set on February 11, 2026. The limited-edition release features four wooden, display-scale figures designed by André Saraiva and is sold exclusively via MattelCreations.com with a suggested retail price of $70.
Merchandise (tees, sweatshirts, a jacket and a tote) is available in the US while supplies last.
Mattel (NASDAQ: MAT) marks the 40th anniversary of the American Girl brand with the new American Girl Modern Era Collection, two publishing releases—The Making of American Girl (May 12, 2026) and the adult novel Samantha: The Next Chapter (Oct. 13, 2026)—and ongoing anniversary products and experiences.
The brand has sold more than 36 million dolls and introduced over 50 characters since 1986.
Mattel (Nasdaq: MAT) agreed to acquire full ownership of mobile games studio Mattel163 from NetEase for a total valuation of $318 million, paying $159 million for NetEase’s 50% stake. The deal is expected to close by end of Q1 2026 and will be immediately accretive.
Mattel163 has released four Mattel IP games with ~20 million monthly active users and over 550 million downloads; more than half the purchase is expected to be funded from the JV’s cash balance.
Mattel (NYSE: MAT) and Paramount announced a multi-year global licensing partnership for Teenage Mutant Ninja Turtles on Feb. 10, 2026. Beginning in 2027, Mattel will launch action figures, playsets, vehicles, games, collectibles and role play tied to upcoming films in 2027 and 2028.
The agreement covers product lines for Teenage Mutant Ninja Turtles: Mutant Mayhem 2 (2027) and a new live-action/CG hybrid film (2028), and expands an existing collaboration between the companies across Paramount's franchise library.