Welcome to our dedicated page for Mattel news (Ticker: MAT), a resource for investors and traders seeking the latest updates and insights on Mattel stock.
Mattel, Inc. reports developments across its global play and family entertainment business, built around franchise brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High and Polly Pocket. Company updates commonly cover toys, content, consumer products, digital games and live experiences sold through retail and ecommerce relationships.
Recurring news includes quarterly financial results, brand and franchise product launches, entertainment-related licensing and promotional partnerships, digital strategy updates following the completed acquisition of full ownership of Mattel163, share repurchases and capital allocation, shareholder engagement, board review of strategy, and changes in the global commercial organization.
Mattel (NYSE: MAT) and Paramount announced a multi-year global licensing partnership for Teenage Mutant Ninja Turtles on Feb. 10, 2026. Beginning in 2027, Mattel will launch action figures, playsets, vehicles, games, collectibles and role play tied to upcoming films in 2027 and 2028.
The agreement covers product lines for Teenage Mutant Ninja Turtles: Mutant Mayhem 2 (2027) and a new live-action/CG hybrid film (2028), and expands an existing collaboration between the companies across Paramount's franchise library.
Mattel (NASDAQ: MAT) announced a year-long 25th anniversary celebration for Barbie in the Nutcracker, centering on an all-new 45-minute animated special arriving on Netflix in 2026 and supported by new dolls, collector items, collaborations, and a jacketed hardcover picture book due September 8, 2026.
Products and retail activations will precede the Netflix premiere, and select classic Barbie animated specials will be re-released across YouTube and streaming platforms during the anniversary year.
Mattel (NASDAQ: MAT) unveiled the Mattel Brick Shop Hot Wheels™ Aston Martin Vantage GT3 1:16 building set on February 10, 2026. The 793-piece model features real metal parts, opening doors, engine detail, race-accurate aerodynamics, interchangeable decals, and an included 1:64 Hot Wheels die-cast. Pre-orders start now at Walmart.com; wider retail availability begins this summer with an SRP of $49.99.
Mattel (NASDAQ: MAT) unveiled the new Thomas & Friends Easy Connect system of play on February 10, 2026, debuting ahead of Toy Fair New York. The launch features a patent-pending Easy Connect track, magnetic couplers, auto-rerail tech, wider rails, and motorized and die-cast engines.
Product rollouts start Fall 2026, including Exploring Tidmouth Sheds train set and die-cast assortments, with backward compatibility across new track sets to support extended storytelling for preschoolers.
Fisher-Price (NASDAQ: MAT) launched Little People My Mario, a toddler-focused product line bringing Super Mario characters, sounds and interactive play to young children.
Products are available now at mass retailers with SRPs: Mario’s Adventure Playset $53.99, Bowser’s Airship $26.99, 6-pack figures $21.59, single figures $4.49. Fisher-Price cites >2 billion Little People figures sold and >1 million playsets sold annually.
Mattel (NASDAQ: MAT) announced a year-long partnership with Expedia positioning Ken as Expedia’s brand ambassador and star of the Super Bowl LX spot “Going Places with Ken.” The campaign marks Ken’s 65th anniversary and launches Expedia’s new platform, “The One Place You Go to Go Places,” with global market rollouts and a Ken-themed sweepstakes.
Thomas & Friends (NYSE: MAT) debuts a refreshed look and updated logo as the franchise begins a full relaunch rolling out this fall. The redesign honors 80+ years of heritage while introducing a modern aesthetic, refined character art, and new brand elements tied to storytelling, warmth, and authenticity.
Mattel plans additional announcements across 2026 including live experiences, product, publishing, and content tied to the brand evolution.
Mattel (NASDAQ: MAT) will release its fourth quarter and full year 2025 financial results on Tuesday, February 10, 2026 at ~4:05 p.m. Eastern Time,
followed by a webcast conference call at 5:00 p.m. Eastern Time. The webcast and slides will be available in the Events and Presentations section of Mattel's Investor Relations website and an archive will be posted for 12 months. Certain financial and statistical information required by Regulation G will be posted on the Investors section at the time of the webcast. Listeners are advised to log on at least 10 minutes early to register and install any required audio software.
Mattel (NASDAQ: MAT) introduced the first autistic Barbie, developed over 18 months in partnership with the Autistic Self Advocacy Network (ASAN) to reflect ways autistic people may experience, process, and communicate.
The Fashionistas doll includes elbow/wrist articulation for stimming, a side-shifted eye gaze, a spinning pink finger-clip fidget, noise-cancelling headphones, a tablet displaying AAC symbols, sensory-sensitive clothing, and joins a 175+ look collection. Mattel will donate more than 1,000 autistic Barbie dolls to pediatric hospitals and the doll is available on Mattel Shop and major retailers.
Mattel (Nasdaq: MAT) appointed Natalia Premovic as Chief Consumer Products and Experiences Officer, effective January 5, 2026. She will oversee global consumer products, experiences, publishing, and location-based entertainment and report to Chairman and CEO Ynon Kreiz.
Premovic joins from Netflix, where she built its consumer products business, led e-commerce globally, and managed more than 150 partnerships worldwide. She previously spent over a decade at Disney in global product management and retail channel strategy. Premovic will be based at Mattel's global headquarters in El Segundo, Calif.