Welcome to our dedicated page for Mattel news (Ticker: MAT), a resource for investors and traders seeking the latest updates and insights on Mattel stock.
Mattel, Inc. (NASDAQ: MAT) generates a steady flow of news as a global toy and family entertainment company with brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney. This news page aggregates coverage related to Mattel’s operations, brand initiatives, financial updates, and capital markets activity.
Investors following MAT can find announcements about quarterly and annual financial results, guidance updates, and participation in investor conferences. Mattel issues earnings releases that discuss net sales trends by region and product category, gross margin performance, operating income, cash flow, and share repurchase activity, often accompanied by webcasts and slide presentations for analysts.
Brand and product news is also a significant part of Mattel’s coverage. Recent examples include the introduction of the first autistic Barbie doll, developed in partnership with the Autistic Self Advocacy Network, and updates on the Barbie Fashionistas line. Mattel also releases news about events such as the Hot Wheels Legends Tour, a global traveling car show and contest that culminates in a custom car being turned into a 1:64 scale Hot Wheels die-cast model sold worldwide.
Mattel’s news extends into entertainment, digital, and cultural collaborations. Announcements have detailed an expanded collaboration with Roblox to launch experiences for Monster High and other brands on the platform, as well as a multi-year partnership between Mattel Creations and The Museum of Modern Art for design-led collectibles. Capital markets items, such as the pricing of senior notes offerings, are disclosed through press releases and related SEC filings.
By reviewing this news feed, readers can track how Mattel deploys its intellectual property across toys, digital experiences, live events, and partnerships, and how these activities intersect with its financial and strategic communications.
Mattel (NASDAQ: MAT) has unveiled Raquel Reyes as American Girl's 2026 Girl of the Year, marking a significant milestone as the brand approaches its 40th anniversary. Raquel, a ten-year-old Mexican American girl from Kansas City, is notably the great-great-granddaughter of Samantha Parkington, one of American Girl's original historical characters.
The character debuts with an 18-inch doll, accompanied by various accessories, fashion sets, and a novel written by award-winning author Angela Cervantes. As part of the launch, Mattel is making a significant charitable contribution, donating over $100,000 worth of books to Save the Children to support literacy in underserved rural American communities.
The launch represents a strategic blend of heritage and modern storytelling, connecting American Girl's historical roots with contemporary themes of family, identity, and inclusion.
Fisher-Price (NASDAQ: MAT) has launched its new Fisher-Price® Wood™ Montessori Collection, becoming the first brand to receive the prestigious AMS Montessori Seal of Excellence. The collection, developed in partnership with the American Montessori Society, features wooden toys crafted from FSC®-certified wood and finished with non-toxic, water-based paints.
The exclusive Amazon collection combines modern design with traditional play elements, focusing on fostering independence, exploration, and hands-on learning. This initiative responds to growing parental interest in authentic Montessori-based products, with Fisher-Price collaborating directly with the American Montessori Society to ensure adherence to genuine Montessori principles.
Mattel (NASDAQ:MAT) has partnered with The Pinkfong Company to distribute classic Pingu content in Korea. The exclusive distribution agreement includes the Pingu Classic Series, Pingu at the Wedding Party special, and Pingu in the City, with episodes set to premiere on September 19, 2025 across pay-TV and digital platforms.
The partnership combines Mattel's iconic IP portfolio with Pinkfong's local distribution expertise. Pingu, a beloved stop-motion animation series that debuted in the 1980s, has achieved popularity in over 150 countries through its universal humor and family themes.
Mattel (NASDAQ:MAT) and Rizzoli have announced the publication of "The Mattel Archive," a comprehensive illustrated history book celebrating the company's 80th anniversary. Set to release on October 14, 2025, this hardcover book showcases Mattel's journey from its 1945 garage beginnings to its current position as a global toy industry leader.
The 352-page volume, priced at $75.00 US, features original Mattel catalogs and spotlights iconic brands including Barbie®, Hot Wheels®, Fisher-Price®, and American Girl®. The book includes a foreword by Mattel CEO Ynon Kreiz and presents archival images documenting the company's evolution in toy design and innovation across eight decades.
Mattel (NASDAQ: MAT) announced a partnership with World Champion quarterback Russell Wilson and his five-year-old son Win Wilson to launch the new Hot Wheels Speed Snap™ Track System. This innovative track system represents the brand's most significant track advancement since 1968, featuring a simple snap-together design that allows children as young as three to build tracks independently.
The initial product line includes the Triple Loop Speed Kit and Boosted Jump Speedway, with prices starting at $3.23. The products are currently available online at Walmart, Target, and Amazon, with wider retail distribution planned for October. To support the launch, Mattel has produced an original content series called "Track Creator Showdown" which debuted on September 5, with new episodes releasing weekly on Fridays on the Hot Wheels YouTube channel.
Mattel (NASDAQ: MAT) announced a collaboration with award-winning artist Billie Eilish to launch the first celebrity-designed UNO Canvas Deck. The premium deck features Eilish's signature streetwear style, Blohsh logo, and bold green palette integrated with UNO's classic design. The collaboration leverages Eilish's authentic connection to UNO, as she is a self-proclaimed fan of the game.
The limited edition deck is available for presale starting September 3, 2025 on Mattel Creations, with product delivery beginning October 24, 2025. This release represents a strategic move by Mattel to combine its world's #1 card game with celebrity partnership, creating a collectible item that appeals to both gaming and music fans.
Mattel (NASDAQ: MAT) has announced significant leadership changes to enhance its global brand management strategy. Roberto Stanichi has been promoted to the newly created position of Executive Vice President and Chief Global Brand Officer, following his success in leading Hot Wheels to become the #1 selling toy worldwide.
The reorganization includes the promotion of Jamie Cygielman to Global Head of Dolls and Ted Wu to Global Head of Vehicles and Building Sets. Additionally, Lisa McKnight, Executive Vice President and Chief Brand Officer, will depart after 26 years with the company. The new structure aims to integrate marketing across Mattel's Global Brands and Franchise teams to achieve greater consistency in brand management.
Mattel (NASDAQ: MAT) has launched its first official Fortnite island, Masters of the Universe: He-Man Heroes, now available in early access. The free-to-play collectible RPG brings the iconic He-Man franchise to Fortnite's massive global gaming platform.
Players can access the game using Island Code 2416-8649-3961 or by searching "He-Man Heroes". The game features collectible heroes, team-building mechanics, and combat across Eternia. Developed in partnership with Loot Foundry using Unreal Editor for Fortnite, the experience promises ongoing updates and additional content based on community feedback.
Mattel (NASDAQ: MAT) announced its participation in the upcoming Goldman Sachs 32nd Annual Global Retailing Conference. Chairman and CEO Ynon Kreiz and CFO Paul Ruh will engage in a fireside chat on September 3, 2025 at 8:55 a.m. Eastern time.
The presentation will be accessible via webcast on Mattel's Investor Relations website, with an archive available shortly after the live event. Interested parties should register at least 15 minutes before the presentation to ensure proper setup.
Mattel (NASDAQ: MAT) has partnered with 7-Eleven for an exclusive Hot Wheels® collection launch. The collaboration features the first-ever branded Hot Wheels die-cast car - a Silver Series™ Toyota Supra with 7-Eleven branding, along with limited-edition fingerboards in two designs.
The collection, available at participating 7-Eleven®, Speedway®, and Stripes® locations nationwide and on 7Collection™, includes retro-inspired merchandise such as t-shirts, sweatshirts, and pins. The promotion runs from July 1 to August 31, 2025, targeting both collectors and casual fans.