Paramount and Mattel Announce Multi-Year Global Licensing Partnership for Teenage Mutant Ninja Turtles
Mattel (NYSE: MAT) and Paramount announced a multi-year global licensing partnership for Teenage Mutant Ninja Turtles on Feb. 10, 2026.
Rhea-AI Summary
Mattel (NYSE: MAT) and Paramount announced a multi-year global licensing partnership for Teenage Mutant Ninja Turtles on Feb. 10, 2026. Beginning in 2027, Mattel will launch action figures, playsets, vehicles, games, collectibles and role play tied to upcoming films in 2027 and 2028.
The agreement covers product lines for Teenage Mutant Ninja Turtles: Mutant Mayhem 2 (2027) and a new live-action/CG hybrid film (2028), and expands an existing collaboration between the companies across Paramount's franchise library.
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Details
News Market Reaction – MAT
In the Feb 11 session, MAT declined 24.98%, reflecting a significant negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
- Current share price
- $21.54
- MAT pre-announcement level
- 52-week range
- $13.945–$22.255
- Low and high prior to this news
- Market capitalization
- $6,679,600,024
- Equity value before TMNT partnership news
- Relative volume
- 1.17x
- Today’s volume vs 20-day average
- Q3 2025 net sales
- $1,735,972,000
- Down from $1,843,904,000 a year ago
- Q3 2025 net income
- $278,358,000
- Down from $372,376,000 prior year
- Q3 2025 diluted EPS
- $0.88
- Versus $1.09 a year earlier
- Senior notes issued
- $600,000,000
- 5.000% Notes due 2030 used to refinance 2026 notes
Previous Partnership Reports
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Expanded Roblox collaboration launching multiple Mattel-branded standalone games.
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Five-year MoMA deal to translate artworks into design-led consumer products.
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Fisher-Price Montessori collection with AMS Seal of Excellence on Amazon.
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Pinkfong partnership to distribute legacy Pingu content across Korean platforms.
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Big Little Feelings partnership for solution-based toddler milestone play kits.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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Beginning in 2027, action figures, playsets and accessories, vehicles, games, collectibles, role play and more are set to roll out across retailers. Through the agreement, Mattel will also produce new product lines for the animated movie sequel Teenage Mutant Ninja Turtles: Mutant Mayhem 2 for 2027, and a new untitled Teenage Mutant Ninja Turtles live-action/CG animation hybrid in 2028.
Roberto Stanichi, EVP and Chief Global Brand Officer, Mattel said: "Teenage Mutant Ninja Turtles is one of the most successful entertainment franchises in history, and partnering with Paramount on this iconic property marks a significant moment for Mattel and the brand. The enduring power of the Turtles lies in their ability to evolve with each generation, and we are excited to bring these characters to life in new ways."
Josh Silverman, President, Global Products & Experiences, Paramount said: "Teenage Mutant Ninja Turtles' rich history and timeless legacy have created a powerful connection with audiences around the world. Extending the world of Teenage Mutant Ninja Turtles through so many different touchpoints is something we deeply value as we continue expanding the ways people can interact with and celebrate the world of these beloved brothers. We are pleased to embark on this next chapter with Mattel, whose ability to innovate on a global scale positions us to further grow the brand and engage fans across generations."
Since its creation in 1984 by Kevin Eastman and Peter Laird, Teenage Mutant Ninja Turtles has grown into a global phenomenon, spanning comic books, hit television series, blockbuster films, live experiences, digital games, publishing and a powerhouse consumer products line. Today, Teenage Mutant Ninja Turtles continues to dominate screens and shelves worldwide, generating billions in retail sales and inspiring generations of fans.
This new licensing agreement builds upon the established relationship between Mattel and Paramount Products & Experiences, which spans brands and franchises in Paramount's vast library.
About Mattel
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About Paramount Products & Experiences
Paramount Products & Experiences oversees all licensing, merchandising, and location-based experiences for Paramount, a Skydance Corporation (Nasdaq: PSKY), a leading next generation global media and entertainment company. The division brings to life iconic franchises and beloved characters through innovative products and immersive experiences across categories including toys, apparel, publishing, food and beverage, theme parks, hotels, cruises, attractions, and live entertainment. Its global portfolio is powered by content from brands such as Nickelodeon, Paramount Pictures, CBS, MTV, Comedy Central, and Paramount+, and fan-favorite franchises like PAW Patrol, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Star Trek and Yellowstone. To explore our range of consumer products and Paramount-branded merchandise, visit ParamountShop.com.
View original content:https://www.prnewswire.com/news-releases/paramount-and-mattel-announce-multi-year-global-licensing-partnership-for-teenage-mutant-ninja-turtles-302684280.html
SOURCE Paramount Skydance Corporation
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