Welcome to our dedicated page for Mattel news (Ticker: MAT), a resource for investors and traders seeking the latest updates and insights on Mattel stock.
Mattel, Inc. (NASDAQ: MAT) generates a steady flow of news as a global toy and family entertainment company with brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney. This news page aggregates coverage related to Mattel’s operations, brand initiatives, financial updates, and capital markets activity.
Investors following MAT can find announcements about quarterly and annual financial results, guidance updates, and participation in investor conferences. Mattel issues earnings releases that discuss net sales trends by region and product category, gross margin performance, operating income, cash flow, and share repurchase activity, often accompanied by webcasts and slide presentations for analysts.
Brand and product news is also a significant part of Mattel’s coverage. Recent examples include the introduction of the first autistic Barbie doll, developed in partnership with the Autistic Self Advocacy Network, and updates on the Barbie Fashionistas line. Mattel also releases news about events such as the Hot Wheels Legends Tour, a global traveling car show and contest that culminates in a custom car being turned into a 1:64 scale Hot Wheels die-cast model sold worldwide.
Mattel’s news extends into entertainment, digital, and cultural collaborations. Announcements have detailed an expanded collaboration with Roblox to launch experiences for Monster High and other brands on the platform, as well as a multi-year partnership between Mattel Creations and The Museum of Modern Art for design-led collectibles. Capital markets items, such as the pricing of senior notes offerings, are disclosed through press releases and related SEC filings.
By reviewing this news feed, readers can track how Mattel deploys its intellectual property across toys, digital experiences, live events, and partnerships, and how these activities intersect with its financial and strategic communications.
Mattel (NASDAQ: MAT) and IDW Publishing have announced a new five-issue comic book series titled 'Monster High: World's Scare'. The series, launching with a double-sized first issue in July, follows Frankie Stein and the Boo Crew as they compete in The World's Scare competition, where they present an invention honoring Frankie's late father, Headmaster Frankenstein.
Written by Jacque Aye with art by Caroline Shuda and cover art by Betsy Cola, the series explores mysterious plot elements including Lothar's collaborations, Draculaura's connection to Frankenstein's notebook, and the identity of CryptCrier. Additionally, Mattel is expanding its Monster High comic line with other releases including:
- Monster High: Bull's Eye - reprinting previously out-of-print comics
- Monster High: New Scaremester Vol. 1 - releasing May 6
- Monster High: Pride 2025 - launching May 28
Mattel (NASDAQ: MAT) has scheduled the release of its first quarter 2025 financial results for Monday, May 5, 2025, at approximately 4:05 p.m. Eastern Time. The company will follow this with a webcast conference call at 5:00 p.m. Eastern Time.
The webcast and presentation slides will be accessible through the Events and Presentations section of Mattel's Investor Relations website. Interested parties should register at least 10 minutes before the call to ensure proper setup. The webcast archive will remain available on the company's website for 12 months after the event.
Mattel (NASDAQ: MAT) has released 'The Shape of Play,' a groundbreaking global research study marking its 80th anniversary. The study, surveying over 33,000 participants across seven countries, reveals compelling insights about play's universal importance:
Key findings show that 94% of respondents believe play is for all ages, 87% agree it reduces loneliness and isolation, and 85% view it as integral to daily life. The research identifies four key motivational areas: expression and experimentation, escapism and well-being, strengthening connections and collaboration, and personal growth and learning.
The study also revealed that 81% of respondents believe physical toys enhance play experiences, while 70% of adults still feel 'part child.' The research categorized six distinct Play Personalities: Colorful Creators, Skill Seekers, Solo Navigators, Curiosity Cultivators, Memory Makers, and Social Sparklers.
Mattel (NASDAQ: MAT) and WWE have announced a multi-year extension of their global licensing partnership, continuing Mattel's production of WWE action figures and related products. The partnership, which began in 2010, has seen WWE products sold in over 50 markets worldwide, with WWE action figures consistently ranking among the top 10 properties in the U.S. action figure category.
The extension coincides with WWE's international expansion through its Netflix partnership, where Monday Night Raw launched in January 2025, along with all WWE programming and Premium Live Events becoming available across international markets. The WWE Main Event Action Figure Series holds the distinction of being the longest-running continuous action figure assortment in history.
Mattel (NASDAQ: MAT) has announced the launch of a groundbreaking LeBron James Ken doll, marking the first-ever Ken doll of a professional athlete. The doll, part of the new Kenbassadors™ initiative ahead of Ken's 65th anniversary in 2026, stands taller than standard Ken dolls and features custom details including a varsity jacket, Nike sneakers, and Foundation-branded apparel.
The collaboration includes a partnership with the LeBron James Family Foundation, with Mattel making a donation to support James' community initiatives in Akron, Ohio. Additionally, for every doll sold at Target between April 14-19, 2025, Mattel will donate a copy of James' book 'I Am More Than' to Save the Children, up to 5,000 copies.
The Barbie Signature LeBron James Kenbassadors doll will be priced at $75 and will be available at select retailers including Target, Amazon, Walmart, and Mattel Creations starting April 14th. A exclusive pre-release, including some signed dolls, will be available at UNDEFEATED store in Los Angeles on April 12th.
Mattel (NASDAQ: MAT) has unveiled its first nine Hot Wheels® products from its new partnership with Ferrari, marking the first collaboration between the brands in over 10 years. The collection launches with a -edition boxed set featuring two die-cast cars available for pre-order on Mattel Creations, priced at $100.
The initial release includes diverse Ferrari models, from classic road cars to modern racing vehicles. The product line features premium items with authentic details, Hot Wheels singles assortment, and a 1:64 scale RC car of the Ferrari SF90 Stradale compatible with Hot Wheels track sets.
Products will be available starting summer 2025, with prices ranging from $1.25 for basic models to $19.99 for the RC car. The collection includes iconic vehicles such as the Ferrari F50, LaFerrari, 250 GTO, and the Le Mans-winning 499P Modificata. Additional product releases are planned throughout 2025 and beyond.
Mattel (NASDAQ: MAT) has renewed its multi-year global licensing agreement with Disney for the Toy Story franchise. The deal encompasses product development rights for Action Figures, Vehicles, Radio Control, Games, and Plush toys, coinciding with Toy Story's 30th anniversary and the upcoming Toy Story 5 release on June 19, 2026.
The company is launching several new products featuring beloved characters, including a Toy Story 5-themed UNO edition, new Plush range, and Radio Control products. The expansion includes additions to Little People line and a new Imaginext lineup. The partnership between Mattel and Disney for Toy Story dates back to the 1990s, with Mattel celebrating its own 80th anniversary in 2025.
Hot Wheels has launched its 2025 Legends Tour, the world's largest traveling car show, opening submissions for custom car builders globally. The eighth annual tour will span 16 countries with 24 total stops, beginning April 26 in Tampa, Florida.
New for 2025, the tour introduces three regional finals covering Europe and the Middle East, Latin America, and the United States, with a virtual Global Grand Finale. The tour expands to include new stops in Benelux, Peru, and Turkey, with 10 events exclusively at Walmart locations throughout the US and one at Mattel Headquarters in El Segundo.
Vehicles will be judged on three key criteria: authenticity, creativity, and garage spirit. The winning custom car will be immortalized as a 1:64-scale Hot Wheels die-cast model and inducted into the Garage of Legends™. Events will feature interactive experiences including life-size cars, play spaces, and special edition products available exclusively at Walmart.
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