Welcome to our dedicated page for Mattel news (Ticker: MAT), a resource for investors and traders seeking the latest updates and insights on Mattel stock.
Mattel, Inc. reports developments across its global play and family entertainment business, built around franchise brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High and Polly Pocket. Company updates commonly cover toys, content, consumer products, digital games and live experiences sold through retail and ecommerce relationships.
Recurring news includes quarterly financial results, brand and franchise product launches, entertainment-related licensing and promotional partnerships, digital strategy updates following the completed acquisition of full ownership of Mattel163, share repurchases and capital allocation, shareholder engagement, board review of strategy, and changes in the global commercial organization.
Mattel (NASDAQ:MAT) has partnered with The Pinkfong Company to distribute classic Pingu content in Korea. The exclusive distribution agreement includes the Pingu Classic Series, Pingu at the Wedding Party special, and Pingu in the City, with episodes set to premiere on September 19, 2025 across pay-TV and digital platforms.
The partnership combines Mattel's iconic IP portfolio with Pinkfong's local distribution expertise. Pingu, a beloved stop-motion animation series that debuted in the 1980s, has achieved popularity in over 150 countries through its universal humor and family themes.
Mattel (NASDAQ:MAT) and Rizzoli have announced the publication of "The Mattel Archive," a comprehensive illustrated history book celebrating the company's 80th anniversary. Set to release on October 14, 2025, this hardcover book showcases Mattel's journey from its 1945 garage beginnings to its current position as a global toy industry leader.
The 352-page volume, priced at $75.00 US, features original Mattel catalogs and spotlights iconic brands including Barbie®, Hot Wheels®, Fisher-Price®, and American Girl®. The book includes a foreword by Mattel CEO Ynon Kreiz and presents archival images documenting the company's evolution in toy design and innovation across eight decades.
Mattel (NASDAQ: MAT) announced a partnership with World Champion quarterback Russell Wilson and his five-year-old son Win Wilson to launch the new Hot Wheels Speed Snap™ Track System. This innovative track system represents the brand's most significant track advancement since 1968, featuring a simple snap-together design that allows children as young as three to build tracks independently.
The initial product line includes the Triple Loop Speed Kit and Boosted Jump Speedway, with prices starting at $3.23. The products are currently available online at Walmart, Target, and Amazon, with wider retail distribution planned for October. To support the launch, Mattel has produced an original content series called "Track Creator Showdown" which debuted on September 5, with new episodes releasing weekly on Fridays on the Hot Wheels YouTube channel.
Mattel (NASDAQ: MAT) announced a collaboration with award-winning artist Billie Eilish to launch the first celebrity-designed UNO Canvas Deck. The premium deck features Eilish's signature streetwear style, Blohsh logo, and bold green palette integrated with UNO's classic design. The collaboration leverages Eilish's authentic connection to UNO, as she is a self-proclaimed fan of the game.
The limited edition deck is available for presale starting September 3, 2025 on Mattel Creations, with product delivery beginning October 24, 2025. This release represents a strategic move by Mattel to combine its world's #1 card game with celebrity partnership, creating a collectible item that appeals to both gaming and music fans.
Mattel (NASDAQ: MAT) has announced significant leadership changes to enhance its global brand management strategy. Roberto Stanichi has been promoted to the newly created position of Executive Vice President and Chief Global Brand Officer, following his success in leading Hot Wheels to become the #1 selling toy worldwide.
The reorganization includes the promotion of Jamie Cygielman to Global Head of Dolls and Ted Wu to Global Head of Vehicles and Building Sets. Additionally, Lisa McKnight, Executive Vice President and Chief Brand Officer, will depart after 26 years with the company. The new structure aims to integrate marketing across Mattel's Global Brands and Franchise teams to achieve greater consistency in brand management.
Mattel (NASDAQ: MAT) has launched its first official Fortnite island, Masters of the Universe: He-Man Heroes, now available in early access. The free-to-play collectible RPG brings the iconic He-Man franchise to Fortnite's massive global gaming platform.
Players can access the game using Island Code 2416-8649-3961 or by searching "He-Man Heroes". The game features collectible heroes, team-building mechanics, and combat across Eternia. Developed in partnership with Loot Foundry using Unreal Editor for Fortnite, the experience promises ongoing updates and additional content based on community feedback.
Mattel (NASDAQ: MAT) announced its participation in the upcoming Goldman Sachs 32nd Annual Global Retailing Conference. Chairman and CEO Ynon Kreiz and CFO Paul Ruh will engage in a fireside chat on September 3, 2025 at 8:55 a.m. Eastern time.
The presentation will be accessible via webcast on Mattel's Investor Relations website, with an archive available shortly after the live event. Interested parties should register at least 15 minutes before the presentation to ensure proper setup.
Mattel (NASDAQ: MAT) has partnered with 7-Eleven for an exclusive Hot Wheels® collection launch. The collaboration features the first-ever branded Hot Wheels die-cast car - a Silver Series™ Toyota Supra with 7-Eleven branding, along with limited-edition fingerboards in two designs.
The collection, available at participating 7-Eleven®, Speedway®, and Stripes® locations nationwide and on 7Collection™, includes retro-inspired merchandise such as t-shirts, sweatshirts, and pins. The promotion runs from July 1 to August 31, 2025, targeting both collectors and casual fans.
Mattel (NASDAQ: MAT) reported Q2 2025 financial results with net sales of $1,019 million, down 6% year-over-year. The company achieved a gross margin of 50.9%, up 170 basis points, and reported operating income of $78 million.
Key performance metrics include earnings per share of $0.16 (down from $0.17) and adjusted EPS of $0.19 (unchanged). The company repurchased $50 million in shares during Q2, bringing first-half total to $210 million. Mattel updated its FY2025 guidance, projecting net sales growth of 1-3% and adjusted EPS of $1.54-$1.66, while reaffirming its $600 million share repurchase target for 2025.
Regional performance showed a 16% decrease in North America, offset by a 7% increase in International markets. Notable category performance included a 10% growth in Vehicles and 16% growth in Action Figures, while Dolls declined 19%.
Fisher-Price (NASDAQ: MAT) has announced a strategic partnership with Big Little Feelings to launch a new collection of solution-based play kits for toddlers aged 18 months to 3 years. The collaboration combines Fisher-Price's toy expertise with Big Little Feelings' parenting guidance to help families navigate challenging toddler milestones.
The collection features four specialized kits targeting key developmental areas: Potty Training ($53.99), Bedtime Routine ($53.99), Calm Down ($32.99), and Sharing ($43.19). Each kit includes toys, custom board books, and exclusive mini-courses designed to support both children and parents through developmental challenges.
The products, tested in the Fisher-Price Play Lab, are now available at Target and Amazon, marking Fisher-Price's continued commitment to creating developmentally enriching toys while supporting families through childhood stages.