Welcome to our dedicated page for Mattel news (Ticker: MAT), a resource for investors and traders seeking the latest updates and insights on Mattel stock.
Mattel, Inc. reports developments across its global play and family entertainment business, built around franchise brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High and Polly Pocket. Company updates commonly cover toys, content, consumer products, digital games and live experiences sold through retail and ecommerce relationships.
Recurring news includes quarterly financial results, brand and franchise product launches, entertainment-related licensing and promotional partnerships, digital strategy updates following the completed acquisition of full ownership of Mattel163, share repurchases and capital allocation, shareholder engagement, board review of strategy, and changes in the global commercial organization.
Mattel (NYSE: MAT) announced the conclusion of the 2025 Hot Wheels Legends Tour presented by Mobil 1, selecting 26 custom builds to advance to regional finals across the U.S., Latin America, Europe and the Middle East.
Three regional finalists will compete at the virtual Global Grand Finale on November 15, 2025, with regional finals on Nov 4–7, 2025. Fans can watch live on Hot Wheels’ YouTube, Instagram, TikTok and MattelCreations.com. The release highlights U.S. winners, an international slate of builds, and a Walmart Virtual Contest winner.
Mattel (NASDAQ: MAT) reported Q3 2025 results: Net Sales $1,736M (down 6% as reported, 7% constant currency) and Gross Margin 50.0% (down 310 bps). Reported Operating Income was $380M (down $108M) and Net Income was $278M (down $94M). GAAP EPS was $0.88 versus $1.09 last year; adjusted EPS was $0.89 versus $1.14. The company repurchased $202M in the quarter (YTD $412M) and reiterated full‑year 2025 guidance, including a $600M repurchase target and Net Sales growth of +1% to +3% (cc).
Category notes: Hot Wheels and Action Figures grew; Barbie and Infant/Toddler declined.
Mattel (NASDAQ: MAT) expanded its collaboration with Roblox to launch a slate of standalone Roblox games based on Mattel brands, beginning with Monster High on October 24, 2025. The Monster High experience includes customizable pets, an alchemy lab, and character-driven gameplay, and builds on Monster High’s position as the No. 4 doll brand worldwide per Circana.
Additional Mattel franchises named for Roblox releases include Barbie, Hot Wheels, Masters of the Universe, UNO, Polly Pocket, Street Sharks, Matchbox, and Rock ’Em Sock ’Em Robots, with licensed assets available through Roblox’s License Manager for developers. Mattel cited prior Roblox success with Barbie DreamHouse Tycoon, which reached close to 500 million visits.
Mattel (NASDAQ: MAT) and The Museum of Modern Art (MoMA) announced a five-year global partnership to translate MoMA artworks into design-led consumer products. Mattel Creations will launch an inaugural seven-product capsule on November 11, 2025, sold on Mattel Creations, store.moma.org and MoMA Design Stores in New York and Japan.
Products include Barbie x Vincent van Gogh, Hot Wheels replicas of Jaguar E-Type and Citroën DS 23, UNO MoMA Edition, Magic 8 Ball x Alma Thomas, and two Little People Collector sets inspired by Salvador Dalí and Claude Monet. Mattel will also sponsor MoMA’s Samuel and Ronnie Heyman Family Art Lab and programs.
Mattel (NASDAQ: MAT) announced on October 6, 2025 that Barbie is launching "Team Barbie," a coalition of four professional female rugby players — Ilona Maher (US), Ellie Kildunne (UK), Portia Woodman-Wickliffe (NZ) and Nassira Konde (France) — to promote girls' confidence in sports.
The PR states Barbie will release an Ilona Maher Barbie doll in Fall 2026 featuring a new "Muscular" body sculpt. Mattel cites a company study of 6,800 respondents finding one in three girls disengages from sports by age 14 and only 53% of girls 6–14 feel confident playing sports. Mattel says it will donate to girls’ sports programs in the US, UK, New Zealand, and France.
Mattel (NASDAQ: MAT) has scheduled its third quarter 2025 financial results announcement for October 21, 2025 at approximately 4:05 p.m. Eastern Time. The company will host a conference call and webcast at 5:00 p.m. Eastern Time on the same day.
The webcast and presentation slides will be accessible through Mattel's Investor Relations website. An archive of the webcast will remain available for 12 months following the event. Financial and statistical information, including Regulation G disclosures, will be provided on the company's investor website.
Mattel (NASDAQ: MAT) has announced a collaboration between its Mattel Brick Shop™ line and Hot Wheels® with Audi subsidiaries to launch two collector vehicle building sets. The collection features the Audi Avant RS2 in 1:32 scale priced at $19.99 and the Audi R8 LMS in 1:16 scale at $49.99.
Both building sets are available for pre-sale at major retailers including Amazon, Target, and Walmart, as well as through Mattel Creations. The models feature detailed designs, customization options, and interactive elements such as opening doors and removable roofs. The collaboration expands on Hot Wheels' relationship with Audi, which began in 1993.
Mattel (NASDAQ: MAT) and NetEase's joint venture Mattel163 have launched UNO Wonder, a new mobile game version of the classic card game, now available worldwide on App Store and Google Play. The game features over 3,000 levels and introduces nine new action cards including Number Tornado and Shark.
The game offers both offline and online gameplay modes, featuring a global cruise storyline where players can unlock 100+ locations across multiple cruise routes. Players can build digital travel journals, battle epic bosses like the Octopus King, and enjoy solo or multiplayer experiences. The launch follows millions of pre-registrations and installs globally.
[ "Launch of new revenue stream through mobile gaming platform", "Expansion of UNO brand into digital entertainment market", "Offline gameplay feature increases accessibility and market reach", "Strategic partnership with NetEase enhances distribution capabilities" ]Mattel (NASDAQ: MAT) has unveiled Raquel Reyes as American Girl's 2026 Girl of the Year, marking a significant milestone as the brand approaches its 40th anniversary. Raquel, a ten-year-old Mexican American girl from Kansas City, is notably the great-great-granddaughter of Samantha Parkington, one of American Girl's original historical characters.
The character debuts with an 18-inch doll, accompanied by various accessories, fashion sets, and a novel written by award-winning author Angela Cervantes. As part of the launch, Mattel is making a significant charitable contribution, donating over $100,000 worth of books to Save the Children to support literacy in underserved rural American communities.
The launch represents a strategic blend of heritage and modern storytelling, connecting American Girl's historical roots with contemporary themes of family, identity, and inclusion.
Fisher-Price (NASDAQ: MAT) has launched its new Fisher-Price® Wood™ Montessori Collection, becoming the first brand to receive the prestigious AMS Montessori Seal of Excellence. The collection, developed in partnership with the American Montessori Society, features wooden toys crafted from FSC®-certified wood and finished with non-toxic, water-based paints.
The exclusive Amazon collection combines modern design with traditional play elements, focusing on fostering independence, exploration, and hands-on learning. This initiative responds to growing parental interest in authentic Montessori-based products, with Fisher-Price collaborating directly with the American Montessori Society to ensure adherence to genuine Montessori principles.