Welcome to our dedicated page for Mattel news (Ticker: MAT), a resource for investors and traders seeking the latest updates and insights on Mattel stock.
Mattel, Inc. reports developments across its global play and family entertainment business, built around franchise brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High and Polly Pocket. Company updates commonly cover toys, content, consumer products, digital games and live experiences sold through retail and ecommerce relationships.
Recurring news includes quarterly financial results, brand and franchise product launches, entertainment-related licensing and promotional partnerships, digital strategy updates following the completed acquisition of full ownership of Mattel163, share repurchases and capital allocation, shareholder engagement, board review of strategy, and changes in the global commercial organization.
Mattel (NASDAQ: MAT) has announced a major innovation for its Hot Wheels brand with the new Speed Snap Track System, representing the most significant track update since 1968. The patented system features an intuitive snap-together design that will be available nationwide starting June 2025.
The initial product line includes the Triple Loop Speed Kit ($29.99) and Boosted Jump Speedway Kit ($39.99). The innovation addresses key consumer challenges, as research showed less than one-third of children ages 3-6 could assemble traditional tracks independently. Complementing the physical product, Mattel is launching the free Hot Wheels Track Creator app providing 3D assembly instructions and build inspiration.
Mattel (NASDAQ: MAT) has appointed Paul Ruh as its new Chief Financial Officer, effective May 19, 2025. Ruh, who currently serves as CFO of Kenvue Inc., will succeed Anthony DiSilvestro, who announced his retirement in January. DiSilvestro will remain as an advisor until August 15, 2025, to ensure a smooth transition.
Ruh brings over 30 years of public company finance experience, including significant roles at major consumer brands. At Kenvue, he led one of the largest corporate splits in history from Johnson & Johnson. His previous positions include CFO of Johnson & Johnson Consumer Health and various finance leadership roles at PepsiCo, including CFO of its Latin America business. In his new role, Ruh will oversee Mattel's global finance organization and technology operations.
Mattel (NASDAQ: MAT) and IDW Publishing have announced a new five-issue comic book series titled 'Monster High: World's Scare'. The series, launching with a double-sized first issue in July, follows Frankie Stein and the Boo Crew as they compete in The World's Scare competition, where they present an invention honoring Frankie's late father, Headmaster Frankenstein.
Written by Jacque Aye with art by Caroline Shuda and cover art by Betsy Cola, the series explores mysterious plot elements including Lothar's collaborations, Draculaura's connection to Frankenstein's notebook, and the identity of CryptCrier. Additionally, Mattel is expanding its Monster High comic line with other releases including:
- Monster High: Bull's Eye - reprinting previously out-of-print comics
- Monster High: New Scaremester Vol. 1 - releasing May 6
- Monster High: Pride 2025 - launching May 28
Mattel (NASDAQ: MAT) has scheduled the release of its first quarter 2025 financial results for Monday, May 5, 2025, at approximately 4:05 p.m. Eastern Time. The company will follow this with a webcast conference call at 5:00 p.m. Eastern Time.
The webcast and presentation slides will be accessible through the Events and Presentations section of Mattel's Investor Relations website. Interested parties should register at least 10 minutes before the call to ensure proper setup. The webcast archive will remain available on the company's website for 12 months after the event.
Mattel (NASDAQ: MAT) has released 'The Shape of Play,' a groundbreaking global research study marking its 80th anniversary. The study, surveying over 33,000 participants across seven countries, reveals compelling insights about play's universal importance:
Key findings show that 94% of respondents believe play is for all ages, 87% agree it reduces loneliness and isolation, and 85% view it as integral to daily life. The research identifies four key motivational areas: expression and experimentation, escapism and well-being, strengthening connections and collaboration, and personal growth and learning.
The study also revealed that 81% of respondents believe physical toys enhance play experiences, while 70% of adults still feel 'part child.' The research categorized six distinct Play Personalities: Colorful Creators, Skill Seekers, Solo Navigators, Curiosity Cultivators, Memory Makers, and Social Sparklers.
Mattel (NASDAQ: MAT) and WWE have announced a multi-year extension of their global licensing partnership, continuing Mattel's production of WWE action figures and related products. The partnership, which began in 2010, has seen WWE products sold in over 50 markets worldwide, with WWE action figures consistently ranking among the top 10 properties in the U.S. action figure category.
The extension coincides with WWE's international expansion through its Netflix partnership, where Monday Night Raw launched in January 2025, along with all WWE programming and Premium Live Events becoming available across international markets. The WWE Main Event Action Figure Series holds the distinction of being the longest-running continuous action figure assortment in history.
Mattel (NASDAQ: MAT) has announced the launch of a groundbreaking LeBron James Ken doll, marking the first-ever Ken doll of a professional athlete. The doll, part of the new Kenbassadors™ initiative ahead of Ken's 65th anniversary in 2026, stands taller than standard Ken dolls and features custom details including a varsity jacket, Nike sneakers, and Foundation-branded apparel.
The collaboration includes a partnership with the LeBron James Family Foundation, with Mattel making a donation to support James' community initiatives in Akron, Ohio. Additionally, for every doll sold at Target between April 14-19, 2025, Mattel will donate a copy of James' book 'I Am More Than' to Save the Children, up to 5,000 copies.
The Barbie Signature LeBron James Kenbassadors doll will be priced at $75 and will be available at select retailers including Target, Amazon, Walmart, and Mattel Creations starting April 14th. A exclusive pre-release, including some signed dolls, will be available at UNDEFEATED store in Los Angeles on April 12th.
Mattel (NASDAQ: MAT) has unveiled its first nine Hot Wheels® products from its new partnership with Ferrari, marking the first collaboration between the brands in over 10 years. The collection launches with a -edition boxed set featuring two die-cast cars available for pre-order on Mattel Creations, priced at $100.
The initial release includes diverse Ferrari models, from classic road cars to modern racing vehicles. The product line features premium items with authentic details, Hot Wheels singles assortment, and a 1:64 scale RC car of the Ferrari SF90 Stradale compatible with Hot Wheels track sets.
Products will be available starting summer 2025, with prices ranging from $1.25 for basic models to $19.99 for the RC car. The collection includes iconic vehicles such as the Ferrari F50, LaFerrari, 250 GTO, and the Le Mans-winning 499P Modificata. Additional product releases are planned throughout 2025 and beyond.