Mattel Inc Stock Price, News & Analysis

Mattel (NASDAQ: MAT) has announced that by the end of 2024, 80% of its global games portfolio will be colorblind accessible, increasing to 90% in 2025. This initiative includes popular games like UNO, Phase 10, DOS, Blokus, and Tumblin’ Monkeys. This move aims to support the 300 million people worldwide experiencing colorblindness. Mattel has collaborated with experts and individuals with color vision deficiencies to develop solutions using patterns, tactile clues, and symbols. Mobile versions of card games will also feature colorblind identification. This effort is part of Mattel's broader commitment to inclusivity and diversity.

California has declared June 11, 2024, as International Day of Play (IDOP), recognizing Mattel for its commitment to enriching children’s lives through play. This initiative is part of a global movement endorsed by the United Nations, asserting play as a fundamental right for every child. Mattel, honored as an ambassador, introduced its IDOP play kits to legislators, which will be donated to Save the Children. The company will also host a series of events, including co-branded promotions at Target and toy donations amounting to 100,000 items. Over 150,000 toys will be distributed to more than 7,000 children on June 11. Additionally, Mattel will engage its employees in the Play It Forward Global Volunteer Week later in June.

Mattel (NASDAQ: MAT) and Outright Games have announced the upcoming release of 'Matchbox Driving Adventures,' the first all-console and PC game inspired by the Matchbox toy brand. Developed by Casual Brothers, the game will launch on September 20, 2024, on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, and PC. Players can customize and race 12 Matchbox vehicles across six environments and 14 tracks, with options for both Adventure and Competition modes. The game supports up to four players in local multiplayer. This milestone aims to engage a new generation of fans and honor the Matchbox legacy.

Mattel (NASDAQ: MAT) has partnered with Universal Pictures and Academy Award-winning producer/screenwriter Akiva Goldsman to develop a live-action Monster High film. Monster High, launched in 2010, is a popular doll line encouraging inclusivity and self-expression. Robbie Brenner, President of Mattel Films, and Goldsman will produce the film, emphasizing unique individual traits. Mattel Films aims to collaborate with leading filmmakers to create culturally resonant films based on iconic brands. Other projects in development include films for American Girl, Barney, Hot Wheels, and more.

Mattel Television Studios announced a new animated series, Barbie Mysteries: The Great Horse Chase, set to debut globally on Netflix this fall. The series will feature eight 25-minute episodes and follow Barbie “Brooklyn” Roberts and Barbie “Malibu” Roberts on an adventure to the English countryside. Their trip turns into a mystery when prized jumping horses and a diamond-encrusted saddle are stolen. The series promises mystery and intrigue as Barbie and Barbie chase clues across Europe. To complement the series, Mattel will release new toys this summer, including the Dance & Show Horse and the Barbie “Malibu” and “Brooklyn” Riding Dolls.

Mattel (NASDAQ: MAT) announced that CFO Anthony DiSilvestro will participate in a fireside chat at Stifel’s 2024 Cross Sector Insight Conference. The event will take place on Wednesday, June 5, 2024, at 8:00 a.m. Eastern time. The session will be webcast live on Mattel's Investor Relations website. Attendees are advised to log in 15 minutes early for registration and software setup. An archived version of the webcast will be available on the company's website shortly after the event.

Mattel (NASDAQ: MAT) has announced a multi-year strategic partnership with Outright Games, a leading publisher of family-friendly interactive entertainment. This collaboration will see the release of three new games for console and PC by the end of the year: Matchbox™ Driving Adventures, Monster High™: Skulltimate Secrets™, and Barbie Project Friendship™. Mattel aims to deepen its engagement in the digital games sector, leveraging its iconic brands to create compelling experiences. In 2023, Mattel Digital Games reached 48 million monthly active players, driven by successes such as Barbie DreamHouse™ Tycoon and Hot Wheels Unleashed™ 2: Turbocharged. This partnership is part of Mattel's strategy to expand its digital footprint and engage fans of all ages.

Barbie is celebrating its 65th anniversary by honoring nine women athletes with one-of-a-kind role model dolls to inspire young girls to stay in sports. The initiative, featuring athletes like Venus Williams and Christine Sinclair, aims to boost girls' confidence and leadership aspirations.

Barbie has partnered with VOICEINSPORT to provide virtual mentoring sessions and introduced new sports-themed dolls to encourage girls to pursue sports. This initiative also includes exclusive retail collaborations with Walmart, Target, and Amazon, offering special Barbie-themed products and content.

Fisher-Price (NASDAQ: MAT) has introduced a new line of wooden toys named Fisher-Price Wood, designed for children aged 6 months to 5 years. These toys emphasize modern designs and encourage open-ended play. Made from FSC-certified wood, the toys are built to last and can be passed down through generations. The new line includes a range of products such as puzzles, blocks, and role-play sets, aimed at enhancing creativity, fine motor skills, and problem-solving abilities. Fisher-Price Wood is available exclusively at select Walmart stores and Walmart.com, with plans to expand globally later this year.